Case Study: How Titan Eye+ used QRCodeChimp to increase eyesight awareness on World Sight Day?

Titan Eye+ is the leading eyewear marketplace in India, with 700+ stores across 200+ cities.

Objective

As the largest eyewear name in India, Titan Eye+ aimed to increase eyesight awareness on the occasion of World Sight Day by conducting the maximum possible online eye tests. The team needed a robust and user-friendly QR code system that had a negligible learning curve for their employees and allowed users to take the test effortlessly. 

Solution

QRCodeChimp enabled Titan Eye+ to create QR codes for their stores to allow users to take an eye test. The team created URL QR codes to bring users to the 10-Second Digital Eye Screening page, where they could take the test online. Additionally, the team could also view the scan analytics and better understand their users.

Results

The campaign was a huge success, with over 86,000 users taking the eye screening test in the first week. With QRCodeChimp, Titan Eye+ deployed a fast and convenient system to take an eye test. Users were able to seamlessly take the test by scanning the QR code and visiting the page. 

The team could also view the scan analytics and obtain the location, device, and browser data of their consumers. This information helped them better understand their consumers and generate qualified leads. 

QRCodeChimp provided round-the-clock support and assistance to Titan Eye+ to ensure the campaign ran without any bottlenecks.