Trust is the biggest purchase driver in marketing. In fact, 67% of consumers must trust a brand before buying its products or services. And what’s the best way to build trust? Providing accurate, transparent information to customers. PDFs are a go-to medium for brands to
The concepts of eco-friendliness and sustainability are not new. But over the past few years, there’s been an influx of sustainable brands. These brands have relied largely on their sustainable practices to position and market themselves, and it’s delivered results. In fact, research published in
The email, invented in 1971, is one of the oldest means of instant digital communication. Initially, it was used for quick and seamless communication within an organization, but it soon became the gold standard of marketing communication. Fast forward to 2022, almost all organizations use
With over 1.39 billion active monthly users, Instagram is one of the largest social media platforms worldwide. Many prominent brands use Instagram to engage their users and cultivate loyalty. Nike, a sportswear brand, has over 200 million Instagram followers, making it one of the most
