Why does IKEA use QR codes in its stores?

IKEA uses QR codes to enrich shopping experiences by streamlining the checkout process, offering instant access to product information, and further enhancing user engagement with DIY assembly guides and AR visualization.

Can I find product details through IKEA QR codes?

Yes. IKEA uses QR codes on packaging, manuals, and price tags. These codes are linked to IKEA’s official product pages, where you can find product details like material types, dimensions, care instructions, and digital assembly manuals/guides.

How does QR code usage benefit IKEA?

QR codes at IKEA benefit the brand by streamlining store operations, reducing printing and signage costs, encouraging app adoption, and providing real-time insights into customer patterns.

How to create a Form QR Code?

You can create a form QR code by using QRCodeChimp’s Form QR Code solution. Read the above article for step-by-step guidance.

Can I use the Form QR code exclusively?

Yes. You can use your form QR code exclusively by adding a password to it. As a result, only those with the password can view and submit your form QR code.

How can I ensure respondents complete all required questions on the form?

You can mark certain questions as ‘required’ to ensure respondents cannot submit the form without answering them. This prevents blank responses and ensures you receive complete data.

Why is QRCodeChimp’s Form QR Code the best in the market?

You can collect first-party data using QRCodeChimp's Form QR code. You can use the extensive form builder and professional templates for no additional cost. Additionally, you can integrate form QR codes on digital business cards and business QR codes. This feature allows you to design, create, and analyze forms all in one place without the need for external sources like Google Forms.

Why White-Labeling QR Codes Matters for Your Brand

White-labeled QR codes put your brand front and center. Learn how using a custom domain for your QR codes builds trust, increases engagement, and strengthens brand identity across all your marketing channels.

White Label Your QR Codes Explore Solutions

Bhushan More
Last Updated: September 11, 2025

Over the past few years, QR codes have evolved from a nice-to-have tool to an essential component of marketing, customer engagement, and digital transformation. From packaging and business cards to advertisements and billboards, QR codes help brands bridge the gap between the offline and digital worlds.

But here’s the important part: not all QR codes deliver the same impact. Many companies still use standard QR codes that redirect through a third-party domain. These work functionally, but they miss a bigger opportunity: building trust and reinforcing your brand.

At QRCodeChimp, we believe every scan should strengthen your brand identity, not ours. That’s why we offer a powerful white-labeling feature that puts your brand front and center.

With white-labeled QR codes, every scan becomes a branded interaction that inspires confidence, improves engagement, and strengthens marketing consistency.

This article explains why white-labeling matters, how it strengthens your brand, and how QRCodeChimp makes it easy to implement.

Table of Contents

What Are White-Labeled QR Codes?

White-labeling means replacing a third-party service’s branding with your own. In the context of QR codes, it means using a custom domain i

For example:

A standard QRCodeChimp QR code might redirect to: linko.page/xyz123
A white-labeled QR code would redirect to: qr.yourbrand.com/xyz123

The difference may seem small, but from a branding and trust perspective, it’s enormous. With a white-labeled QR code, every scan reinforces your brand, builds credibility, and gives users peace of mind.

White-labeled Vs non-white labeled: Why the Domain Makes All the Difference

When someone scans your QR code, the first thing they see is the link that it directs to. If it looks unfamiliar, they might hesitate. However, if it clearly carries your brand name, it instantly conveys trust, intention, and professionalism.

When your QR codes feature your own domain, they become a seamless part of your brand experience, rather than a random link floating out there.

White-labeled QR code

https://qr.yourbrand.com/summer-offer
Looks clean. Strengthens your brand.

Generic QR code

https://xyz.qr.link/summer-offer

Feels random. Doesn’t build trust.

Quick Comparison: Standard vs White-Labeled QR Codes

Feature	Standard QR Codes	White-Labeled QR Codes
Domain	Shared (e.g., linko.page/xyz123)	Your own (e.g., qr.yourbrand.com/xyz123)
Branding control	Limited	Complete design and domain control
SEO Value	None	Adds value to your own domain
Consistency	Inconsistent across channels	Unified experience everywhere
Professionalism	Basic	Strong and enterprise-grade

📝 Note: Even small visual cues like your brand name in the link make a big difference in how confident people feel about engaging with your content.

Why White-Labeling QR Codes Matters

1. Strengthens Your Brand Identity

Every QR code is an opportunity to reinforce your brand. When your audience scans a code and lands on yourbrand.com instead of a third-party URL, it immediately feels more professional and consistent.

A branded domain also signals attention to detail. In marketing, small details often make a big impact on how customers perceive your brand. White-labeling ensures that your QR campaigns are polished, cohesive, and aligned with your overall identity.

📊 According to Edelman’s Trust Barometer, 81% of consumers say that trust influences their purchasing decisions. White-labeling is a simple but effective way to nurture that trust.

2. Builds Trust and Reduces Security Concerns

Cybersecurity is a growing concern among consumers. With the rise of “QRishing” (QR code phishing attacks), users are becoming cautious about scanning codes that redirect to unfamiliar domains.

If your QR code directs users to qrservice.com or a similar third-party URL, some customers may hesitate or, worse, avoid scanning altogether. But when the domain clearly belongs to your brand (qr.yourbrand.com), users feel confident that the link is legitimate and safe. This reassurance increases scan-through rates and builds long-term trust.

3. Increases Engagement and Conversions

Trust directly impacts engagement. Studies show that branded short links can improve click-through rates by up to 34% compared to generic ones. The same principle applies to QR codes.

When customers recognize your brand in the URL, they’re more likely to scan, explore, and take actions – like signing up, making a purchase, or downloading content.

White-labeling removes friction. Instead of asking your audience to take a leap of faith, you’re guiding them along a familiar and trustworthy path.

4. Creates Consistency Across All Channels

Your marketing doesn’t exist in silos. You might have campaigns running on packaging, print media, digital ads, and even physical events.

With white-labeled QR codes, you maintain a consistent branded experience across all these touchpoints. From the code itself to the landing page, everything reflects your brand.

This omnichannel consistency improves recall, strengthens messaging, and makes campaigns more effective. It also prevents your marketing from looking fragmented or dependent on third parties.

5. Provides Powerful Analytics Without Sacrificing Branding

Some businesses worry that switching to white-label QR codes means losing access to analytics, but that’s not true.

Number of scans
Time and date of scans
Location data
Device and OS type
User engagement patterns

This means your marketing team gets actionable insights to optimize campaigns, while customers enjoy a seamless branded journey.

6. Enhances Professionalism and Competitive Edge

In highly competitive industries, minor branding improvements can set you apart. A company that uses white-labeled QR codes appears more modern, professional, and trustworthy compared to one using generic third-party URLs.

For startups and SMEs, this creates a perception of credibility and a sense of scale. For large enterprises, it reinforces authority and brand dominance.

Real-World Applications of White-Labeled QR Codes

Here are some ways businesses can use white-labeled QR codes in practice:

Retail & Packaging: Direct customers to loyalty programs, product details, or promotions using branded QR codes on packaging.
Events & Tickets: Use white-labeled QR codes on event tickets and passes to reassure attendees that the link is official.
Restaurants & Cafés: Menus, feedback forms, and offers can be accessed via branded QR codes, enhancing the overall experience.
Healthcare: Hospitals and clinics can share reports, instructions, or appointment links through trustworthy, branded QR codes, ensuring secure and reliable communication.
Corporate Branding: Business cards and brochures can feature white-labeled QR codes that connect to digital portfolios or websites.

In all these cases, the key benefits are trust and branding. Users feel secure interacting with QR codes that clearly belong to the business.

Why Choose QRCodeChimp for White-Labeled QR Codes?

Now that we’ve established why white-labeling matters, the next step is choosing the right platform.

Here’s where QRCodeChimp stands out:

Custom Domains Made Easy: Set up a white-labeled domain like qr.yourbrand.com in just a few clicks.
Advanced Analytics: Track scans in real time with location, device, and engagement metrics.
Enterprise-Grade Security: Ensure safe redirections with HTTPS and trusted hosting.
Design Flexibility: Customize QR codes with logos, colors, and shapes to align with your branding.
Scalable for Teams: Manage multiple campaigns and users under one secure dashboard.

Whether you’re a small business looking to appear more professional or a global brand aiming for consistency, QRCodeChimp makes white-labeling QR codes simple and effective.

How to set up white labeling for your QR codes on QRCodeChimp

Getting started with white-labeled QR codes on QRCodeChimp is easier than you think. You don’t need to be a developer, but you do need access to your domain settings. Here’s a quick rundown of what to do.

Quick steps to white label your QR codes

Log in to your QRCodeChimp account.

Go to White Label Settings and Enable.

Add your branding details and verify your setup.

Our team enables white labeling for your account.

Once enabled, all your QR codes are white labeled.

Want detailed, step-by-step instructions on how to white-label your QR codes?
Read the complete setup guide here ›

Common Mistakes to Avoid While White-Labeling QR Codes

Even though white-labeling is straightforward, brands often make these avoidable mistakes:

Not Using HTTPS on Your Custom Domain
Launching a white-labeled QR code without an SSL certificate can trigger security warnings and hurt trust.
Choosing an Inconsistent or Long Subdomain
Use short, intuitive subdomains like qr.yourbrand.com instead of
qr-services.yourbrandcorp.net.
Overlooking Domain Propagation Time
DNS changes can take several hours to take effect. Test your domain thoroughly before printing codes.
Mixing Branded and Generic QR Codes in One Campaign
Inconsistent domains confuse users and dilute brand recognition—stick to one branded domain.

Final thoughts

QR codes are no longer just a utility; they’re a brand touchpoint. Every scan is an opportunity to build trust, create engagement, and reinforce your brand identity. But to maximize this opportunity, generic QR codes aren’t enough.

White-labeled QR codes put your brand at the forefront. They reassure users, improve engagement, and ensure your marketing looks seamless and professional across all channels.

With QRCodeChimp, implementing white-labeled QR codes is easy, scalable, and backed by powerful analytics. If you’re serious about brand trust, customer engagement, and long-term digital success, it’s time to take your QR codes to the next level.

Ready to see how white-labeled QR codes can transform your marketing?

Start Now

Frequently asked questions

Can I migrate existing QR codes to a white-labeled domain without compromising their functionality?

Yes. If your platform supports dynamic QR codes, you can update the destination and domain without needing to change the printed code.

Do I need a separate domain just for QR codes?

Not necessarily. You can create a subdomain (like qr.yourbrand.com) on your existing domain specifically for QR campaigns.

Will using a white-labeled domain affect my QR code analytics?

No. A good platform keeps all analytics intact when you switch to a custom domain, so that you won’t lose any data.

How do I secure my white-labeled QR domain against phishing?

Use HTTPS, enable DNS security features like SPF/DKIM where relevant, and restrict domain access to authorized users only.

What happens if my white-labeled domain goes down?

Your QR codes may stop working. Always use a reliable hosting service and set up uptime monitoring to quickly identify and resolve issues.

Why White-Labeling QR Codes Matters for Your Brand

What Are White-Labeled QR Codes?