A Complete Guide to QR Code White Labeling

QRCodeChimp offers white labeling to users with the Ultima plan and above. By enabling white labeling, you can use your company’s domain (like info.MyBusiness.com) instead of the default scan URL  and landing page URL. This creates a consistent, distraction-free experience for your users. 

Here’s all you need to know about QR code white labeling and how to set it up. 

What is QR code white labeling?

QR code white labeling allows you to replace the default QR code URL with a custom URL. You can remove the vendor’s name and URL from your QR code and landing page and replace it with your branded URL. 

QRCodeChimp allows you to set two types of white label domains: 

• Short URL
• Landing Page URL

The short URL is the URL that pops up on the mobile screen when a user scans your QR code. By default, the short URL is set to linko.page for all landing page-based solutions, including vCard Plus, Digital Business Card, Feedback QR code, Pet ID Tag, and Business QR Code. For others, it’s qrcc.me.

For QR codes with landing pages, the landing page URL is set to https://www.qrcodechimp.com/page/{PageId}.

You can use white labeling to change the short URL and Landing Page URL as needed. When you use your company’s domain, you can bring users directly to your website and offer a branded experience. 

Simply put, when you enable whitelabeling, your URLs with QRCodeChimp domain will be replaced with your domain URLs. For example –

• https://linko.page/{PageId} will be changed to 👉 https://qr.Your-Domain/{PageId}
• https://www.qrcodechimp.com/page/{PageId} will be changed to 👉 https://www.qr.Your-Domain.com/page/{PageId}

Users engaging with your QR code won’t see your brand’s URL if you don’t use white labeling. This can cause a disconnect with your brand.

How to set up white labeling in QRCodeChimp?

Before proceeding, please note that white labeling is available in the Ultima plan and above only. Check plans here. 

That said, follow these steps to set up white labeling. 

Step 1: Log in to QRCodeChimp

Log in with your QRCodeChimp account and navigate to ‘Dashboard.’

Step 2: Find the ‘White Label Settings’

Click White Label Settings on the sidebar under the Account Settings.  

Step 3: Enable the White Label Settings

To enable the White Label Settings, use the toggle button and switch it on.

Step 4: Add the White Label Details

Add your domain/subdomain, default code not-found/not-active URL, favicon, title, and description in the required fields.

Step 4.1 Your Domain/Subdomain: Enter your domain/subdomain in the required field. For example, yourcompany.com or qr.yourcompany.com. 

Recommendation: We recommend that you use a subdomain, like qr.yourcompany.com, for white labeling purposes. 

Step 4.2 Default root domain redirect: Enter your website URL or a separate landing page  (e.g., https://www.yourcompany.com) to redirect when users want to know more about the domain/subdomain given in the previous step. 

Step 4.3 Default code not-found/not-active URL: Enter the page URL that you would like to redirect users when they scan your inactive (paused/deleted) QR codes.

Step 4.4 Favicon: Upload your favicon. The uploaded image will replace the QRCodeChimp logo when scanning the codes.

Step 4.5 Title and meta description: Enter the meta title and meta description for the QR codes. 

Note: The information will be used for all QR codes except digital business cards and similar pages. Once the information is complete, click Save to proceed to the next step.

Step 5: Create a CNAME record

Open a new window and sign in to your domain host account. Create a CNAME record in DNS using the host and target URL. Then, click Next to proceed further. 

Step 6: Verify CNAME record

Click the ‘Verify’ button for CNAME record validation. Once your verification is successful, tap ‘Next’ to proceed to the next step. 

Notes:

• If the verification fails, the possible reasons are an incorrect CNAME setup, a DNS propagation delay, or other factors. Check the FAQs. 
• Verification may take 5 minutes to 48 hours, depending on the service/domain provider. 

Step 7: Request Sent to Our Support Team

Once the CNAME is verified, an auto email is triggered to the support team to enable a white label for the user. Click ‘Next’ to proceed to the final step.  

Note: The support team will verify the setup, enable white label, and reply to the email. Enabling the white label may take up to two business days.

Step 8: Check Activation Status

When your white label status is active, the process is complete.

Where will my branding appear when my account is white labeled?

White labeling helps you show your branded links and logo in the following places:

1. On your Dashboard

Your users can see your branded domain in the QR code links in the dashboard and the QR list below the QR name.

2. Scanning the QR code

Your users will see your branded URL pop-up while scanning the white-labeled QR codes.

3. Landing page

Users will see your branded URL and your favicon on the landing page.

4. While editing

While editing, your customers will see your logo on the top left side and your white-labeled URL while editing their profiles with share edit access. This page will also have your favicon.

Benefits of QR code white labeling

White labeling is vital for brands that use QR codes for marketing and customer engagement. It strengthens your brand, which is instrumental to successful marketing.

Let’s look at the key benefits of QR code white labeling:

🏆 Get a competitive advantage

Getting a branded URL helps you stand out and provides a competitive edge. There’ve been talks about malicious QR codes, and many articles on the internet offer common advice to spot them. “Users should scan the QR code and check the URL preview that pops up. If it doesn’t look legit, don’t proceed.”

When you enable white labeling, your branded URL will pop up when users scan your QR code. Similarly, when they visit your QR code landing page, they’ll see your company domain in the URL box. Therefore, users will know that the QR code belongs to your brand, and they’ll proceed with confidence.

💪 Strengthen your brand 

White labeling helps you turn your QR codes into a powerful branding tool. When users see your URL, it reinforces your brand, resulting in higher brand awareness and recall. Besides brand recognition and recall, white labeling also helps you increase brand consistency.

Removing all third-party URLs from your QR codes and replacing them with your company’s domain will enhance brand trust. Users who scan your QR code will see your branded URL, increasing brand visibility and awareness.

📣 Encourage users to take action

The purpose of a QR code landing page is to encourage people to take action. It could be to save a contact, download an app, enter an email address, etc. When users see third-party URLs, they could lose trust and leave the page without completing an action. With white labeling, users will only see your branded URL, which will build trust and drive more action.

😊 Improve user experience

White labeling also enhances the user experience. If people scan your QR code and see numerous third-party URLs, they can get confused and distracted. It adversely affects the user experience. You can remove all distractions and make your QR codes user-friendly with white labeling. 

📈 Achieve better marketing outcomes

A branded URL boosts authenticity, directly impacting your bottom line. It increases trust and boosts brand visibility, which results in better marketing outcomes. Hence, you can get more conversions and achieve a better ROI with your QR code campaigns.

Conclusion

The white labeling feature allows you to replace the default scanning and landing page URLs with a branded URL. White labeling is vital for QR code marketing as it builds trust, increases brand awareness, and boosts engagement. 

QRCodeChimp allows you to set up QR code white labeling in a few easy steps. Follow the steps discussed above, and feel free to contact us if you need help.