Business cards are still considered one of the best types of outbound marketing tactics. They are handy, easily fit in your pockets, and contain updated, crucial information about you and your brand. Business cards exchanges are a norm in networking events and sales visits because they are the first contact access your potential customers have of your business. Ever realized, a simple static QR code on business card could make you stand out among others and directly link your customers to your online presence?
QR Code on Business card
QR codes on the business cards can effectively link the physical world with the digital world. When potential customers receive your business card, they go through a time-consuming process to further secure your information or learn more about you. Most of them open their smartphones and punch in your information and save it on their respective devices. QR codes, on the other hand, streamlines this process, which is essential in this mobile internet age.
You can feed specific information about your company, brand, or business into the QR codes, add the code on your business cards and share it with your clients. When your client scans the code through their mobile phone camera, they will be directed to a corresponding link containing information about you.
For instance, if you are a wedding photographer and you go to attend a wedding expo, you can include a link of your photos to the QR code. So when your customer scans the code, they will be redirected to your photoshoots gallery and view your works. You can do the same with your wedding cards; it can also help to redirect the location and much more details.
This is easy because everyone today owns a smartphone, and business cards are pocket/wallet/purse-friendly. Most mobile phones come with an in-built QR code app, and if you don’t have one, Android and Apple play stores got plenty of them.
You can get your business QR code through an expert QR code generator online.
How to add QR Code in your Business Card
Basically, you ask the designer to print a typical business card and leave a space, either in front or back of the card for the QR code.
You then use a QR code generator to custom create a QR code for your business containing the information you would want to share with your customers, such as your company’s website, product page, event page, landing page, gallery, etc. Once the QR code is created, you save the image and upload it on the blank space on your printed business card. You use the same QR code for your other marketing materials and documents.
While you may customize a QR code, you can also choose from the standard ones that usually come with an URL or a Vcard.
Why Should Your Business Card have a QR Code?
It is the next-gen of business cards, to be honest.
QR Codes add a unique appeal to your business, which can invariably catch the eye of your customers. Although the value of the business card remains the same, a QR code not only makes it stand out from the crowd but also translates your business’ core value or brand information quickly to digital format. Just imagine your business card can instantly show the video of your award-winning recipe in a matter of a few seconds – instant brand recognition for a chef. It is a new way to interact with your customers with the same, traditional business card.
The most significant advantage of scanning stationary objects, such as business cards, is to get people directed to your digital world or coney information in digital format instantly.
Link Your Customers to Your Online Profile
Whether it is your LinkedIn profile or Facebook page, your IG video or an eCommerce website page selling your brand products, or even a PDF document; you can channel users to any of these with scan from a smartphone camera.
Display Your Creations
No more the need to carry heavy project portfolios, if you are in the creative field, such as fine arts, modeling, animation, acting, graphic designing, music, or illustration. Add a scannable QR code on your business card, display your unique skills to your potential clients or employers, and appeal them.
Perfect Tool for Landing in the Perfect Job
Hunting for jobs, use QR codes to your advantage and impress your employers. QR code can be a powerful asset if you add it on your resume and suggest the HR manager to scan the code. You can add umpteen ideas there to secure the hot seat. For instance, you can link your resume to your online projects, blog posts you created, live websites developed by you, and relevant materials and company references.
Dynamic and Irresistible Asset for SMEs
With the advent of social media platforms and websites, business cards have become generic. However, by adding a prominent QR code, you will provide an eye-catching element to it and give it a new dimension. SMEs can especially benefit from its presence. For instance, if you are a choreographer, you can add a video QR code to demonstrate the beautiful Latin-American dances created by you.
Getting customers to view your creations could be a challenge, but a QR code can make it easy.
QR codes in business cards could be a perfect example for personal marketing effort where you do not have to rely on digital marketers, SEO, SMO, and so forth. Since QR codes are a simple, inexpensive addition to your business card and since they definitely evoke certain percentage of curiosity amongst viewers, why don’t you give this a shot and see how it works for your business?
