How users interact with brands is changing, and your marketing needs to adapt accordingly.
Digital advertising is the norm nowadays, where most marketing campaigns revolve around making users click a link to reach a website/landing page and take action. It also helps you collect first-party data and build meaningful relationships.
And by creating a QR code for link, you can send offline users to your website and other online destinations and achieve similar outcomes as digital advertising.
Here’s how to create a QR code for a link.
What is a QR code for a link?
A QR code for a link brings users to a URL. Upon scanning the QR code, they get redirected to the URL in the browser.
A QR code makes it easy for offline users to visit a website. Instead of manually entering the URL on their phones, they just need to scan the QR code to visit the site.
How to create a QR code for a link?
Follow these steps to create a QR code for a link:
Copy the link you want to create a QR code for and paste it into the “URL or Text” field.
Check the “Make dynamic” box to create a dynamic QR code. Dynamic QR codes are editable, and you can view their scan analytics.
Go to the “Design, Color, and Decorate QR Code” section and customize your QR code using QR shapes, Pre-designed, Stickers, Colors, Shapes, Logos, and Decorate Your Picture.
Click on “Save QR Code,” enter a name, select a folder (optional), and click on “Save.”
Your QR code will be saved in the dashboard, from where you can download and edit the QR code.
Why should you create a QR code for a link?
If you want to share your website URL or any other link with an offline audience, the best way is to create a QR code for it.
Here’s why you should create a QR code for URL:
Share the URL with a large audience
A QR code enables you to share a URL with a large audience. You can put a URL QR code on print media, billboards, product packaging, and other offline channels. Users can scan the QR code for web link to reach your link without manually entering the URL.
Edit the URL anytime
A big benefit of creating a dynamic QR code for a link is that you can change the URL anytime without reprinting the QR code. Hence, you can update the URL multiple times, and users will be able to reach there with the same QR code.
View the scan analytics
You can also view the scan analytics of a dynamic QR code, along with the time, location, device, and browser data. This data can help you know your consumers better and make informed decisions.
QRCodeChimp also enables you to integrate QR code analytics with Google Analytics. This way, you can consolidate all your data and run data-driven marketing campaigns.
Increase user engagement
A QR code for web link can help you increase user engagement. Scanning a QR code is an immersive experience, with users wondering what’s on the other side. Hence, QR codes can help you provide a better user experience and increase engagement.
Best practices for creating a QR code for a link
Having discussed how to create a QR code for URL, here are some tips and best practices to keep in mind.
Create a dynamic QR code
If you need a QR code for marketing purposes, it’s best to create a dynamic QR code. It offers two benefits, as discussed earlier. First, you can edit the URL without changing the QR code. And second, you can view the scan analytics and better track your marketing campaigns.
Customize your QR code
With most QR codes being square-shaped and black and white, creating a unique and appealing QR code can help you get more scans and engagement. So, use shapes, colors, and other design options to create a spectacular QR code.
Create a QR code with a logo
Always add a logo to your QR code to align it with your brand. When you create a QR code with a logo, it becomes instantly recognizable. People will know beforehand that the QR code belongs to your brand, which will build trust and increase scans.
Use white labeling for consistent branding
You should always white-label your QR codes, especially if branding is your priority. With white labeling, you can use your brand’s URL across all your QR code campaigns, resulting in higher trust and brand consistency.
Bringing users to your website, landing page, or social media is probably your key marketing objective. But it’s not easy to get offline users to your website and other online destinations.
A QR code for link enables you to onboard offline consumers to any URL with a single scan. Thus, you can use QR codes to bridge the offline-online gap and better engage your offline consumers.
Looking for a free QR Code Generator No Signup required? QRCodeChimp has your back.