QR Codes in DIY Kits: Creative Ways to Engage Customers 

There’s something magical about opening a DIY kit—the excitement, the anticipation, the promise of creating something new. What if brands could make that moment even more memorable? QR codes can do just that. In fact, 79% of consumers say they’re more likely to purchase products with scannable packaging that offers extra information. By adding a QR code to your DIY kits, you give customers instant access to tutorials, expert tips, surprise deals, and more, making every scan a moment of discovery and delight.

In this article, you’ll discover why and how to use QR codes in DIY kits, packed with creative ideas, real brand examples, and practical tips to make your customers’ unboxing experience unforgettable.

Why you should use QR codes in DIY kits

QR codes are powerful tools for post-purchase engagement, helping improve brand recall. 

Here’s why you should use them in DIY kits to guide, surprise, and delight your customers. 

✔️ Deliver engaging experiences

Incorporating QR codes can turn a static package into a highly engaging experience.  You can make unboxing exciting and memorable by sharing fun tutorials, exclusive behind-the-scenes stories, special offers, and content like home decor ideas or wardrobe styling tips that offer creative inspiration. 

✔️ Reduce printing costs through digital content

QR codes save you from the costs and effort of printing bulky manuals or instruction guides, letting you share detailed how-to guides or product demo videos digitally. This reduces paper use while providing customers with richer, up-to-date content.

✔️ Boost interactivity and learning

QR codes are ideal for DIY kits, providing instant access to step-by-step guides, expert tips, and even AR tutorials. This on-demand support makes DIY projects easier, boosts creativity, and offers hands-on learning experiences.

✔️ Strengthen brand perception

QR codes in DIY kits help streamline the customer journey, positioning your brand as tech-savvy, innovative, and focused on user convenience. 

✔️ Track customer engagement

Leverage QR code analytics to track customer interactions with your content and their engagement levels — when and how often they scan, and what they love. These insights can help tailor your offerings to meet your customers’ needs. 

✔️ Update content anytime

With dynamic QR codes, you can edit or update the linked content anytime without regenerating or reprinting the code. This ensures your customers always have access to up-to-date information, keeping them engaged, inspired, and coming back for more. 

Creative ways to use QR codes in DIY kits

Explore how QR codes can transform ordinary packaging into interactive, truly unforgettable unboxing experiences. 

🛠️ Link to step-by-step instructional videos

Whether it’s assembling a craft kit or learning to use a new tool, you can make every DIY project feel simple and doable with QR codes. Connect your customers to visual guides, detailed how-to videos, or virtual product demos, building their confidence, reducing confusion, and improving satisfaction.

🎧 Share curated music playlists

Link QR codes to specially curated Spotify or YouTube music playlists to set the perfect vibe and mood for a DIY activity. These are perfect for journaling kits, self-care boxes, and art projects, helping users focus, relax, or get inspired while they create.

🏷️ Offer exciting deals and early access

Use QR codes to delight and engage your customers with special offers, exclusive discounts, or early access to new merchandise. This creates a sense of excitement and exclusivity, encouraging repeat purchases and boosting customer loyalty.

💡 Provide expert tips and hacks

Enhance customer experiences by linking the codes to professional tips, creative hacks, or insider advice tailored to specific products. This adds more value to their purchase and, at the same time, strengthens your brand image. 

📸 Connect customers to your social media

QR codes are a brilliant way to boost your social media presence. Link them to your brand’s Facebook or Instagram page to foster engagement and grow your following. Once connected, customers can share their creations and interact with like-minded people, building deeper ties with your brand.

🤗 Enhance post-purchase engagement

QR codes help brands enhance post-purchase engagement by streamlining after-sales services such as warranty registration, customer support, and product usage guides. With a quick scan, customers can access warranty information, register their products for warranty activation, or chat with customer support in real time. 

🏆 Engage with gamified experiences

QR codes can be a doorway to gamified experiences, transforming ordinary unboxing moments into interactive and immersive experiences. Link the codes to fun online games, reward-based quizzes or contests, or even augmented reality games like virtual treasure hunts. It deepens engagement while creating unforgettable brand moments.

♻️ Share sustainability and usage instructions

You can also share sustainability guidelines, recycling and reuse tips, and eco-friendly product disposal methods via QR codes. This not only demonstrates your brand’s commitment to sustainability but also encourages responsible consumer behavior.

How brands are going beyond the box with QR codes in DIY kits

A sneak peek into how brands use QR codes in DIY kits to enrich customer experiences. 

Veet

Renowned skincare brand Veet put QR codes on the packaging of its cold waxing strips kits. When scanned, the QR codes redirected to ‘how-to’ video guides to help users perfect their at-home waxing technique. 

Blue Apron

Blue Apron added QR codes to its meal kit delivery boxes to guide users on responsible recycling practices. The QR code was linked to a downloadable PDF containing a smart recycling guide with instructions on how to identify recyclable packaging components and tips for safe disposal. 

Woobles

American craft kit brand The Woobles, known for its beginner-friendly amigurumi crochet kits, printed QR Codes on its Snoopy Beginners Crochet Kit packaging to redirect users to a step-by-step video tutorial. The video guides users from start to finish, offering detailed explanations for each step of the learning process. 

Conclusion

With the integration of QR codes, DIY kits are no longer just physical products. They’re gateways to more engaging, value-rich experiences. And with QRCodeChimp, it’s easy to bring these experiences to life without any coding or complex setup.

From tutorials and support to exclusive perks and creative engagement, QR codes let your customers do more, learn more, and love your brand a little more with every scan.

So, what are you waiting for? Enhance your DIY kits with QR codes to create personalized, next-level unboxing moments. 

Frequently asked questions