How a Leading FMCG Conglomerate Used QRCodeChimp to Increase Customer Engagement

A global FMCG brand used QRCodeChimp’s technology to offer personalized experiences and increase customer engagement. 

Objective

The brand wanted to utilize its product packaging to improve branding, find innovative ways to connect with consumers, and offer them an engaging and immersive experience. To achieve this, the brand needed to digitize its product packaging and transform it into a bridge between offline and online channels. 

Solution

The brand used QRCodeChimp to put QR codes on two of their products’ packaging. 

The QR code on one product redirected users to WhatsApp (using the WhatsApp Business API). Users could engage with an AI chatbot to create a custom message for someone. They could choose from various categories, such as Bestie, Bae, Crush, Buddy, and more. This helped the brand provide a highly personalized and engaging experience.

The QR code on the second product redirected users to a website where kids could participate in various gamification experiences. This campaign helped the brand target parents with preschool and school-aged children.

Results

The campaign received a stellar response, as the brand saw hundreds of thousands of combined scans on their packaging QR codes. The brand was also able to generate leads in a non-invasive way while creating a memorable experience for the users.