Increase Footfall to Your Business with a Google Maps QR Code

People have been shopping online since 1995, and there has been a significant increase in online shopping numbers since then. Around $5.7 trillion in retail eCommerce sales were recorded in 2022, and this number is set to reach new heights in the coming years.

However, that doesn’t mean offline sales are dying. Another study showed that 92% of US retail sales still happen online. 

In all, offline shopping is here to stay, and retailers must focus equally on brick-and-mortar stores. But when it comes to selling offline, increasing store footfall is the biggest challenge for retailers.                                                                                                                

A Google Maps QR code is an effective tool to increase store footfall and awareness. 

Here’s all you need to know about using Google Maps QR codes for your retail business. 

What is a Google Maps QR code?

A Google Maps QR code is a QR code that, when scanned, directs the user to the Google Maps application and automatically enters the target location. The user does not need to manually open the application and enter the location. Just scan and follow the directions. 

These location QR codes simplify the process of reaching stores by allowing customers to access precise directions quickly, contact information, and additional details about store locations. This user-friendly approach attracts more customers and demonstrates a commitment to convenience and customer satisfaction.

Benefits of a Google Maps QR code

Google Maps are an ideal way to give exact directions to your customers. Here are some benefits of a Google Maps QR code.

• No need to conduct a manual search for the location
• Update the location in real time with a dynamic QR code
• No need for physical maps or manual directions
• 100% location accuracy in one-scan navigation

How does a Google Maps QR code work?

A Google Maps QR code is perfect for sharing location information with your customers.

• To help customers find your business location, generate a QR code for the location and share it with them across multiple platforms.
• People use their smartphone to scan the QR code. Android users can utilize Google Lens, while iOS users can scan it using their camera app.
• Users are redirected to the Google Maps app, and the QR code location is automatically entered.
• Start the navigation, and the user can reach the entered destination. 

How can you increase footfall to your business with a Google Maps QR code? 

More than a billion people use Google Maps every month, and it’s the go-to tool for people to find stores, salons, and other businesses around them. Placing a Google Maps QR code in a strategic location helps increase your store’s footfall. It’s a great way to make it easy for potential customers to find your store location without hassle.

Here’s how to use Google Maps QR codes to increase footfall for your offline business.  

Share directions with your newspaper ad

Adding a location QR code to a newspaper ad and other print advertising can be a great way to get more customers to your store. You can do the same for flyers, brochures, posters, and other print media advertising to make it easy for customers to reach the store.

Enhance your billboard advertising

Billboard advertisements are one of the most effective advertising strategies for brick-and-mortar businesses. You can make your billboard ads more effective by including a Google Maps QR code. 

A location QR code will make it easier for customers to find your store. Make sure to use a CTA like “Scan for Directions” to help people increase the scan rate. 

Use product packaging to increase store footfall

Product packaging is a powerful marketing tool, and you can also use it to increase store footfall. You can add a location QR code to the product packaging, encouraging people to visit the store and buy more products. 

Bring customers from the parking lot

If your store is located in a big commercial center, you can use a Google Maps QR code to bring consumers to your store. Add QR codes to your parking signs or poles in the parking area. This will make it easier for customers to find their way to your store. 

Inform commuters about your business

Put up advertisements with QR codes on vehicles, bus stops, and railway/metro stations to promote your store and share the location. Customers can easily find directions to your store with a single scan.

Use cases of Google Maps QR codes

Here are some practical use cases of a Google Maps QR code to help you kickstart your QR code campaign. 

Brick-and-Mortar store 

For a brick-and-mortar store owner, attracting customers to your doorstep is essential. However, simply providing the store’s address in your promotions can be a hassle for potential customers. 

They would have to manually enter the location into their maps application and then navigate towards it. A Google Maps QR code is an excellent solution to this problem. Customers can simply scan the code and be directed straight to your store.

Restaurants

Make it hassle-free for guests to find your restaurant! You can use Google Maps QR Codes to help guests locate the restaurant without any unnecessary searching.

Events 

Location QR codes make things easier for attendees; providing clear directions to events and exhibitions is helpful. One way to do this is by including a location QR code on the event ticket that leads to Google Maps. This way, guests won’t struggle to find the right location.

Conclusion

Google Maps QR codes are an exceptional way to make it easier for customers to find your store and increase customer footfall for your business. It can be used in all sorts of marketing campaigns. With just a simple scan, your customers can get the directions they need to reach your location quickly and easily.

QRCodeChimp’s Google Maps QR code is a useful tool for creating location QR codes and increasing store footfall. 

Try Google Maps QR Code