QR Codes have taken over business marketing and operations commendably, let alone the digital realm. Many brands are using this latest technology to boost consumer engagement, simplify operations, and secure their products and services. QR codes for hotels can be used likewise. A few useful examples include QR Codes for bill payment in retail shops, QR Codes on delivery and food packaging for discounts, brochures, billboard QR Codes, and QR Codes on product packages to beat fake product sales. One industry that can immensely benefit from QR Code ideas is the hotel and hospitality industry.
The versatile applications of QR Code technology can positively improve hotels, inns, motels, and resorts’ services to their guests, from delivering digital services to helping them find more about the location.
How QR Codes can add value to a business
QR Codes can be excellent, and might we just add a cheap digital marketing strategy that can boost guest experience during their hotel stay.
What are these inquisitive boxes?
The Quick Response codes are black and white boxes, with four squares at each corner. They can even be generated with colors, company logos, and graphics.
QR Codes are 2-dimensional, unlike their successor one-dimensional barcodes. They can store more data, perhaps 10X more, in different formats besides numbers. For example, a QR Code can store text, image, graphic, website address, video link, audio note, vCard, google map, and PDF.
QR Codes are predominantly scanned using the smartphone camera, the primary reason why they are appealing and widespread to a large group of audience. All new smartphone versions have a QR Code scanner built-in. You also have many free QR Codes readers on Google Playstore and iOS app store.
The embedded content in a QR Code cannot be changed once generated. However, you can modify the data on hosted content using a Dynamic QR Code for hotels. For instance, you can alter the content of a PDF QR Code, a Website URL QR Code, or an Image Gallery QR Code without reprinting the code.
The best part about QR Codes hotel is that you just have to generate one HD quality QR Code and print as many copies as you want.
QR Codes for the hospitality industry
If you run a hotel, you can use QR Codes to divert your customers to an online address, such as the resort’s map, amenities page, restaurant’s online menu card, dos and don’ts, and registration page. Promotional pages, social media pages, feedback pages, and online shopping links can also be embedded in a QR Code.
The only factor you have to keep in mind is that the QR Codes for hotels or resorts should add value to your guests and offer something that they don’t have or unaware of.
You mustn’t always think of engaging customers with discounts but use unique ways to create demand.
QR Codes for hotels and resorts
Many experts say that the QR Code trend is more likely to rise in the future as more businesses leverage inventive solutions to pique consumers’ interest. Here are some ways hotels and resorts can use this technology to their benefit.
Welcome guests using QR Codes
After your customer check-in, serve a QR Code along with the welcome refreshments. You can embed personalized welcome messages or anything tailor-made for the particular guest. If your hotel is a high-end one, this could be useful in making your guests feel special and important.
Inform about special amenities and room service
Most first-time guests may not be aware of the extensive list of facilities you provide. While the website may have all the required information, a QR Code will appeal in a modern and eye-catchy way. You can replace brochures, menu cards, and pamphlets with QR Codes.
Display your special services using the QR Code. Are you offering a special therapeutic cure for backaches? Add a QR Code with a suitable Call to Action or CTA that guides guests to access that. This was just one example; you can also direct your guests to a web link that highlights all the services offered at the hotel.
Additionally, you can think of digitizing your room service using QR Code. Guests can scan the code, check out what’s on the menu, and use the button to order food online — no more dialing the canteen or pantry number.
You can change the service features, such as adding or deleting dishes from the menu without generating a new code.
Share nearby locations and a to-do list
If your hotel is in a tourist destination, QR Codes can provide your guests with what they need the most – a list of tourist attractions around, things to do during the stay, and other special provisions, such as photographers on rent, best shopping centers, transportation available, etc.
Promote events and special concerts
Is the Academy Award winner AR Rahman performing in your hotel or at a nearby concert that has collaborated with your hotel? If yes, you can use a QR Code to help your guests buy event tickets at a discounted rate, access the agenda early on, and provide information about the concert or show.
Show your hotel
Visually appeal to your guests with a QR Code image gallery and show potential guests what your hotel offers. You can create an image gallery QR Code with pictures of your hotel’s rooms, suites, spa, gym, recreational center, bar, restaurant, golf course, lounge, café, billiards rooms, kids play, and other highlights that differentiate your hotel from your competitor. And you can print this QR Code on brochures, banners, posters, and other marketing mediums.
Besides, you can also add video links to pique guests’ curiosity further. For instance, embed a link of an Instagram video in a QR Code that allows guests to watch how massage therapy is done in the hotel’s spa. You can also share links to visual tours.
Stirring your creative mind will bring out the best ideas on using QR Codes for hotels and resorts. However, remember to add an appealing CTA. CTAs lure customers into scanning the QR Code, just like menu cards pull people to order food. While CTAs are something you need to take care of, for appealing and attractive QR Codes, check QRCodeChimp. You can customize your QR Code and produce free HD quality, uninterrupted codes.