Digital business cards are an excellent tool for sharing your contact details and networking. But you may haven’t realized that you can also use digital business cards to enhance your product packaging.
You can transform a digital business card into a product page containing in-depth information about the product. Besides, you can add other details like your website and social media.
Here’s how to take your product packaging to another level with our Digital Business Card solution.
Use a digital business card as a product page
A digital business card is a web page where you can put in all your contact information and share it seamlessly with your potential connections.
However, the elements of a digital business card are flexible, and you can use them strategically to share information about your products.
To understand this better, we need to first realize the importance of smart product packaging. The global smart product packaging market is projected to reach $38 billion by 2030.
Smart product packaging involves using interconnected technologies like QR codes to add digital capabilities to product packaging. As a result, it’s also known as interconnected packaging.
Now, it’s a common practice to put a QR code on the packaging to send people to a website, social media profile, and other online destinations.
But what if you could push it a notch up?
That’s what a product page can help you do.
Instead of sending people to a website or social media, you can send them to a dedicated product page where they can learn more about the product, explore other products, and engage with your brand in meaningful ways.
With QRCodeChimp’s Digital Business Card solution, you can create a custom page for your product and put its QR code on your product packaging.
How to turn a Digital Business Card into a product page?
Follow these steps to create a product page using our Digital Business Card solution.
Go to qrcodechimp.com, head to the Solutions tab, and click on vCard Plus. Now, click on “Switch to the new vCard version.”
Alternatively, you can visit the solution by clicking on the following link: https://www.qrcodechimp.com/qr-code-business-card
Head to the content section and choose a template for your product page. Also, edit the page’s short URL as needed.
Select the components and add data as per your requirements.
Since you’re creating a product page, its components will differ from a traditional digital business card. So, turn ON your creative mode and choose the details that your consumers might want to see.
Go to the Design/Settings page and customize your product page using colors, font styles, card styles, and other customization options.
Go to the QR code tab and create a custom QR code using QR Shapes, Pre-Designed, Stickers, Colors, Shapes, Logo, and Decorate Picture options.
Click on “Save and Download,” give a name to your product page campaign, and click on “Save” to save the product page and its QR code.
Top ways to use a digital business card on product packaging
You can use a product page for different purposes as per your requirements. Here are some ideas to give you a headstart:
Share in-depth product information
You can create a page containing detailed information about the product. This could include product images, videos, downloadable PDFs, text, and other information. Thus, consumers can get to know a product completely and decide if it’s right for them.
You can also create a custom page containing similar products. After purchasing the product, consumers can scan the QR code to view similar products and buy them. Thus, you can use a digital business card on product packaging to leverage upselling opportunities.
Share business information
You can also create a custom page to share information about your brand, including its history, mission, team, and more. Users can scan the QR code on your product packaging to learn more about your brand and engage with it.
Contact information for support
You can also use a digital business card for what it’s originally meant for — sharing contact details. Create a digital business card containing customer support information, including the phone number, email address, and more. Consumers can scan the QR code and contact support if they face any issues.
Best practices to create a product page
Now that you know how to create a product page with a digital business card, let’s look at some best practices.
Create a product page as per your objectives
As discussed in the previous section, you can create a product page for various purposes. However, the design and content of your page will depend on its purpose. Therefore, determine the purpose of your product page and create the page accordingly.
Delete components that are less necessary or irrelevant
QRCodeChimp’s digital business card solution has many useful components, but you may not need them all. For instance, if you create a page for suggested products, including contact details and information about your business may not be necessary. Similarly, you may not need social media links and profile contact shortcuts.
So, keep your page simple and clutter-free by removing all the unnecessary elements.
Include a lot of images and videos
Make your product page visually rich and appealing by including many images, videos, and other multimedia elements. Avoid having large chunks of text, as it can be difficult to view on mobile. Moreover, visual elements are more engaging and grab users’ attention.
Include relevant links
Your product page should have a lot of relevant links so that users can engage further with your brand. The types of links you include will depend on the purpose of your page. For example, if you create a page for suggested products, it should have links to all the products.
Bringing people to your product page is only half the work done. You need them to take action, so making your page actionable is vital. You can do that by including calls to action (CTAs) on your product page. For instance, if you create a page for suggested products, you can put the “Buy Now” CTA with each product.
Product packaging is a powerful tool for engaging your consumers, improving their experience, and driving repeat sales. By using digital elements in your product packaging, you can make it more interactive and engaging for your consumers.
And with product pages, you can provide a personalized experience to your consumers and take your smart product packaging to another level.
QRCodeChimp’s digital business card is a flexible and easy-to-use solution for creating different types of product pages. You can play around with the page components to create a product page to improve buyer experience and build meaningful relationships with your consumers.
Want to create a product page for smart product packaging? Get started today with QRCodeChimp.