Add value and information along with utilizing space and collecting data by using QR code online generators in product packaging.
Gone are the days when product packaging was just to protect a product and share limited information like the MRP, manufacturing and expiry date. If there is one marketing channel that reaches 100% of your customers, it is the packaging of your products. With growing customer awareness and stringent consumer protection laws, packaging can be a powerful medium to share more information about the product while indirectly increasing engagement and repeat sales.
What Is Smart Packaging?
Packaging that is made more interactive with the use of QR code online generator in USA is known as smart packaging. Instead of expecting their customers to physically type their social media handles or websites to learn more or give reviews, brands can enable the customers to scan a QR code on the product packaging itself. This way, customers engage more with the brand and the consumer experience is enhanced by adding value.
Why Do Brands Need QR Code Generator For Packaging?
The most vital component of digital marketing is data. The analytics collected by brands each time customers scan their QR codes provide critical information for marketing strategies. Wondering where to open your first or next physical outlet? You can know the answer by checking in which location customers are engaging the most with your products.
Higher Brand Transparency:
Customers love to know the source of their products or the origin of the ingredients. Through QR code online generators, you can share where the product components originated and assembled.
QR code generator can help in maintaining customer engagement throughout the customer buying cycle. From the moment a customer notices a product on a shelf or online till post-purchase, a QR code generator in USA can boost interaction between the brand and its customers.
QR code generator can also provide secure access to only those customers who have purchased the product by placing QR codes inside the packaging. The type of information you can share on the packaging is:
- How to use the product
- Recipes or serving suggestions
- Recycling or re-using instructions
- Behind the scenes from the manufacturing or designing process.
- Nutritional information
- Sustainable or ethical certifications
QR code generator in USA can increase customer retention by allowing subscriptions, memberships, e-commerce, D2C services, discount code for a repeat purchase, or a personalized thank-you note.
Promote Customer Loyalty Programs:
As more than 65% of business comes from repeat customers, making them join your loyalty program through a QR code online generator in USA can highly benefit repeat sales. Collecting feedback on reviews to upgrade your loyalty platform can also be a powerful step to attract more customers.
QR code online generators for product packaging can be pretty valuable to trigger a set of actions, such as “email us for customized designs”, “call us to know more”, “see similar products on our website,” etc. Initiating personalized communication with the customers can help understand consumer behavior and re-targeting.
How Global Brands Are Using QR Code generators For Product Packaging
The smart packaging market is likely to grow at an annual rate of 5.9%, reaching $7.56 billion in less than two years. Let’s look at how brands from various industries are using QR codes on product packaging creatively.
1. Hershey’s initiated transparency with the help of QR code generator
Hershey’s has launched SmartLabel QR Codes on its Kisses Milk Chocolate to spread awareness of the ingredients and provide convenient access to brand representatives. The inclusion of QR Code online generators on the product packaging provided important information and alerted their consumers of any allergens or artificial sweeteners present in the products. The customers only had to scan the QR Code of landing page with a glossary of ingredients, nutrition facts, or allergens and connect with the brand for other queries.
Hershey’s also uses QR code generators as a vital tool for anti-counterfeiting. Customers can authenticate a product at the time of purchase by scanning a QR code. This lets them know that the product is genuine and register the customer with the original brand for data collection.
2. Coca-Cola boosted its customer engagement by sharing gripping content through QR code generator in USA
Coca-Cola incorporated dynamic QR Codes on their products with fresh content that offered a memorable experience to consumers when they scanned the QR Codes, thus promoting customer engagement.
Scanning a QR code can also let the customer know about the closest point of purchase to make the next purchase accordingly as a part of the customer loyalty platform.
3. Retail brands collect data and insights through QR code online generators.
The versatility of Dynamic QR codes provides the best insights to brands by utilizing the information received from QR code scan analytics. Packaging with QR code generators can help brands monitor goods purchased on their respective apps to convert essential business opportunities to increase customer satisfaction and loyalty. QR code online generators can also be helpful to overcome supply chain inadequacies, reduce overheads, improve product performance and increase profit margins. QR codes can report product loss and reduce theft. Incorporating QR Codes on product packaging can reduce theft and damage rates significantly.
4. Huhtamaki fought food wastage with QR Codes on the packaging.
Huhtamaki launched an initiative to encourage disposable cups recycling in the UK. The brand replaced single-use cups and paper vending cups with smart QR Codes to redirect the users to a landing page with details of the increasing number of cup recycling sites and schemes across the country. Their marketing manager says, “The cup aesthetic is a vital contributor to the overall drinking experience, but we also wanted to do more to help communicate the recycling message.” The QR Code on cups helped Huhtamaki list out all the recycling schemes in the UK to promote conscious living.
5. Regulations and compliance with QR Codes for product identification
Many countries have strict regulations on maintaining and adhering to the food standards to serve authentic food products in the market. The Food Safety Modernization Act (FSMA) ensures that consumer goods companies recognize the immediate supplier and recipients of a product and the manufacturers to monitor the path of the products. The tracking provision of QR code generator in USA through product packaging can help retailers scan and retrieve inventory data across the value chain. QR code generators also decrease recalls and minimize the impact by pinpointing the exact location of the products.
If you are a product-based brand willing to optimally utilize product packaging for maximum engagement, value addition and personalized communication, get in touch with us for guidance and a customized solution.