Ultimate Guide to Multi-URL QR Code for Your Business

QR codes are everywhere today—on packaging, storefronts, menus, and payment counters — thanks to their convenience and contactless access.

As a business owner, you want to use QR codes to drive traffic, share content, and enhance customer experience. But managing separate QR codes for your website, social media, offers, store location, and feedback is overwhelming.

Enter the multi-URL QR code—a single code that links to everything. It simplifies access for your audience and streamlines your marketing. This guide shows you how to make the most of it.

What is a multi-URL QR code?

As the name suggests, a multi-URL QR contains multiple URLs in one place. It offers your audience easy access to a ‘mini landing page’ with multiple links to your brand with just a scan. These links may include websites, social media profiles, testimonials, products/services, etc. 

You can place multi-URL QR codes on product packaging, physical store displays, and print advertisements to direct customers to online resources. Incorporating these codes into your marketing materials enhances the cohesion between online and offline channels. Moreover, it ensures a unified brand message and increases engagement across all platforms.

How Businesses Use Multi-URL QR Codes: A Spring Fashion Example

Your clothing store is getting ready for Spring as March begins. You can create a multi-link QR that includes the following links.

☀️ Spring Collection Offers

🧣 Winter Season End Sale

🛍️ Product Information/USPs

📣 Brand Story

📸 Social Media

💻 Website

This way, users open the door to your digital world with just one scan. With a single scan, users can explore your latest collection, grab ongoing offers, or dive deeper into your brand story.

Benefits of using a multi-URL QR code

Benefit	Key Points
Versatility in marketing	Consolidates multiple campaigns Streamlines marketing efforts Reduces the need for multiple QR codes
Enhanced user engagement	Directs to multiple links with one scan Increases interaction rates Offers comprehensive brand interaction in a single action
Analytics and performance tracking	Tracks user interactions and data Provides insights into user behavior Helps refine and optimize marketing strategies

Simple steps to create a multi-URL QR code 

Step 1: Sign in to QRCodeChimp and select the multi-URL QR code solution. 

Step 2 (Optional): Customize your page URL.

Note: You cannot change the page URL once saved.

Step 3: Select a template that suits your brand.

Step 4: Fill in your business information in the Profile section. Then, add a title and description in the Links section and enter the links in the Link components. 

Note: You can add as many links as you want and add a logo for each link.

Step 5 (Optional): In the ‘Contact Us’ section, add your contact details, such as your phone number and email address.

Step 6 (Optional): Click ‘Add Component’ if you want to add additional information like images, videos, buttons, PDFs, etc.

Step 7: Go to the ‘Design/Settings’ tab and personalize the page design. You can set colors, font style, background image/video, card style, and page loader.

Step 8: Save the page style. You can use it later to maintain consistency in design. 

Step 9: Now, switch to the ‘QR Code’ tab and personalize the QR code design by adding shape, color, sticker, and logo. Click the ‘x’ icon of the ‘Customize QR Code’ popup to save changes.

Step 10: Save and download the QR code. 

Note: Scan your QR Code from different devices (iOS and Android) before printing for production.

Where to Implement Multi-URL QR codes?

Physical Locations

Applications	Examples
Enhance customer experience in venues.	Retail: Product information Restaurants: Connectivity Galleries: Artist stories
Adapt for various promotional uses.	Outdoor advertising In-store promotions Product packaging
Provide easy access to varied content.	Customers can access all links in one scan

Digital Platforms

Applications	Examples
Enrich email campaigns and social media.	Multi-landing page links for engaging content
Innovate website navigation.	Quick access to different site sections

Events & Promotions

Applications	Examples
Add interactivity to events.	Direct attendees to schedules, bios, or feedback forms
Make promotional materials dynamic.	Multiple deals to keep content fresh and engaging

Best Practices to Design and Place Multi-URL QR Codes for Maximum Scans

Ensuring the effectiveness of your multi-link QR codes involves more than just creating them. Adhering to the best design, placement, content, and maintenance practices can significantly enhance their utility.

✅ Design and aesthetics: Ensure your multi-link QR design reflects your brand logo, appropriate colors, and elements, making it recognizable. Also, maintain a balance between aesthetic appeal and scannability to ensure functionality. It’s critical to ensure your QR code maintains maximum readability.

✅ Placement and visibility: Place your QR code strategically where it’s easily seen and accessible, such as on product packaging, at eye level in stores, or on printed and digital ads. Ensure the QR code is large enough to scan comfortably from a reasonable distance.

✅ Engaging content: Link to engaging and valuable content tailored to your target demographic’s interests and needs. Use regularly updated content to keep the QR code experience fresh, encouraging repeat scans and ongoing engagement.

✅ Regular updates and maintenance: Regularly update and maintain your multi-link QR codes to ensure they function correctly and link to current content. Also, test your QR codes across various devices and browsers to ensure a seamless user experience.

✅ Optimize loading speed: Ensure linked content loads quickly to keep user interest high.

✅ Use URL shorteners: Use URL shorteners for a cleaner appearance and easier tracking and analysis.

✅ Testing the QR code: Test scanning at different times and with various devices to verify functionality and ensure accurate URL redirection. This step is crucial to prevent user frustration and ensure smooth interaction.

Analytics and Tracking: Measuring Success

📌 Tracking scans and engagement

Implementing analytics with your multi-URL QR code is essential for understanding its performance. Track how often the QR code is scanned, from which locations, and what devices are used. This data can reveal insights into customer engagement levels and preferences, helping refine your marketing strategies.

📌 Using data to optimize campaigns

The data collected from QR code scans allows for optimizing future campaigns. Adjust your strategies based on the insights, such as the sequence, number, and color of links. This enables your business to make informed decisions, enhance the effectiveness of your marketing efforts, and improve the customer experience.

Conclusion

Multi-URL QR code is a powerful tool for businesses seeking to enhance their marketing strategies, engage with audiences in innovative ways, and gather valuable analytics to inform future decisions.

By understanding these QR codes, how they work, and implementing best practices, you can leverage this versatile tool to reinforce your branding strategy. Start your unique QR code campaigns today and unlock new opportunities for growth and engagement in your business.

Frequently asked questions