What’s your favorite branding and customer engagement tool? For some brands, it’d be the website. For others, it could be emails, content marketing, events, PRs, etc. But there’s one fantastic customer engagement and branding tool that many brands overlook. We’re talking about product packaging. Strategic
PDF files are ubiquitous among businesses for sharing information. They’re secure, OS-independent, and versatile, making them ideal for sharing a wide range of information in a digital form. However, creating a PDF file isn’t enough. You must ensure people download and view it. Here’s where
Print media readership is growing despite the increasing adoption of smartphones, YouTube, e-news, and e-magazines. The revenue of the US publishing industry was $23.25 billion in 2020, while the revenue of the US magazine publishing industry was $30.67 billion in 2018. Therefore, print advertising is
QR codes have emerged as one of the most effective tools for O2O marketing and omnichannel user engagement. From Starbucks to Walmart, global brands have implemented a custom QR code with logo in their business and marketing strategies. A QR code (quick response code) is
The gap between digital and physical channels is diminishing. Omnichannel has become the norm, as people expect a unified experience across channels and touchpoints. Brands need to strategically integrate digital and physical media to provide a phygital experience to their consumers. Omnichannel is the new
Get more out of your festive season marketing campaigns by using QR codes for Christmas in fun and fabulous ways. Festivities are around the corner, and it’s time to go all red and white. Many people in the USA and worldwide celebrate Christmas, resulting in
If your retail shop has windows facing the main street, you can attract passerby and potential clients with QR Codes on shop windows. In this digital age and time, as a retailer, you must go the extra mile to ensure your customers have a better
Billboard advertising is a part of print marketing that marketers have extensively used since the 18th century. Earlier, billboards were one of the easiest and quickest tools to attract the masses and share product information. However, these days, marketers face three major challenges with billboards: They
No matter what, brochures will forever be one of the most favored marketing materials for customers and brands. While you can create amazing brochures in a great many ways to entice customers, by adding QR Codes on brochures, you will not only target niche customers,
Shop boards can be an excellent marketing tool to help you lure in more shoppers and retain customers if you learn to use them correctly. Right from its placement inside the shop to its layout to the content added, every bit of it could attract
You have no idea how many ways a QR code on food packaging can benefit your brand – it increases brand loyalty, boosts reputation and ROI, enhances marketing opportunities, and, most importantly, prevents counterfeiting. Many food brands have started using QR codes on food packaging
Most often, product packaging is ignored by consumers because, honestly, apart from the price and expiry date, they do not provide much value. But, by placing a QR code on product packaging, you can make the packaging an integral part of your product, i.e., an
Banners are interesting and eye-catchy marketing tools that can provide more than just static information with the help of a simple, affordable, creatively generated QR Code. Banners are meant for public places, such as roadside locations, shopping malls, parks, etc., and are designed to accommodate different marketing
If we told you that you could store your upcoming fashion show’s minute details within the thin lines of barcodes a decade ago, you probably would have laughed at us. But now, this is possible with a simple, static QR Code on your ticket. There
Digital marketing has emerged as the preferred marketing strategy for many brands, but print advertising still has its place. Over 70% of households read newspapers, 95% of people under 25 years of age read magazines, and 82% of consumers rely on print ads for making
Every product that we buy or sell comes with a label. Most often, buyers tend to throw away the label because it just provides basic information about the product. However, if you add QR Codes on the labels of your products, you can create considerable
The purpose of a business poster is to grab the attention of a large audience, but it does not mean that they only need to be visually attractive. A good business poster also conveys essential business information to the onlookers. You can design an aesthetically
If you use bottles and cans to package your products, such as alcoholic beverages, soda, oils, or any other item, you should consider adding colorful customized QR codes on your bottles and cans. By offering authentic and engaging information, QR Codes on bottles and cans
QR Codes on clothing are scannable printed graphics that allow brands and manufacturers to provide their customers more than just an outfit – a better way to engage with the brand and enrich the consumer experience. You can add a wide range of information to a
Business cards are still considered one of the best types of outbound marketing tactics. They are handy, easily fit in your pockets, and contain updated, crucial information about you and your brand. Business cards exchanges are a norm in networking events and sales visits because
So many internet fads have come and gone, but the only one that has stuck around in time is the QR Code (Quick Response Code). You must have seen the codes plenty of times in your everyday dealings. The day is not far away when
