FMCG stands for fast-moving consumer goods. It’s also known as consumer packaged goods (CPG) or simply consumer goods. Projected to reach $15.36 trillion by 2025, FMCG is one of the largest industries worldwide. The soaring global economy and spending power (especially among the middle class)
The versatility of QR codes have made them an integral part of every industry. Brands and organizations across sectors are using QR codes to streamline operations and engage consumers better. However, some industries can absolutely not miss out on QR codes. Let’s look at some
Digital business cards are an excellent tool for sharing your contact details and networking. But you may haven’t realized that you can also use digital business cards to enhance your product packaging. You can transform a digital business card into a product page containing in-depth
The global product packaging market is projected to reach $500 billion by 2030, which indicates how seriously brands take product packaging. Smart product packaging is a small but growing segment of product packaging, expected to reach $38 billion by 2030. If you want to turn
Of the many business applications of QR codes, smart product packaging is undoubtedly the most significant. The global smart product packaging market is projected to reach $38 billion by 2030. Good packaging protects your product. Great packaging protects your brand. Prominent brands like L’Oreal, Nestle,
What’s your favorite branding and customer engagement tool? For some brands, it’d be the website. For others, it could be emails, content marketing, events, PRs, etc. But there’s one fantastic customer engagement and branding tool that many brands overlook. We’re talking about product packaging. Strategic
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