QR codes have slowly and gradually made their way into the marketing strategy of various brands. They enable brands to share information and promote their products and services, making them a popular marketing and customer engagement tool. While QR codes are great for promoting your
According to Gartner, improving lead quality and increasing customer acquisition among identified leads are the top objectives of marketers. Even in the case of B2B marketing, lead generation is the goal of 86% of B2B marketers, as per research by Content Marketing Institute. If you
ECommerce is rapidly turning into mobile commerce. Mobile eCommerce sales in the US are projected to reach $710 billion by 2025, constituting almost half of all eCommerce sales. Shopping convenience and increasing mobile and internet adoption are the primary reasons driving this change. It’s always
The journey of QR codes is interesting. After booming in the early to mid-2010s, they went into a hiatus for some years. Maybe the world wasn’t ready for technology as revolutionary as QR codes back then. Then came COVID-19, and QR codes took off. From
If you don’t yet have a YouTube advertising strategy, you’re missing out on substantial marketing potential. YouTube ads reach over 75% of adults globally! It’s not surprising that YouTube advertising revenues crossed $7 billion in Q2 2022. However, with the popularity of YouTube ads comes
The global TV ad revenue was $169 billion in 2021. And despite the rise of the internet and streaming services like Netflix and YouTube, this figure is projected to reach $185 billion by 2026. TV advertising is on the rise, and it’s showing no signs
QR codes have found applications in all industries, and everyone from startups and small businesses to global brands is using them. But QR codes remain an underutilized asset, mainly because of a lack of awareness. Even though QR codes have been around for about three
Print media readership is growing despite the increasing adoption of smartphones, YouTube, e-news, and e-magazines. The revenue of the US publishing industry was $23.25 billion in 2020, while the revenue of the US magazine publishing industry was $30.67 billion in 2018. Therefore, print advertising is
TV is dead. If you’ve heard this, you’re not alone. With the internet and video streaming platforms gaining popularity, assuming that nobody watches TV anymore is only normal. However, that’s not the case. Despite the rise of Netflix and other streaming platforms, TV viewership has
QR codes have emerged as one of the most effective tools for O2O marketing and omnichannel user engagement. From Starbucks to Walmart, global brands have implemented a custom QR code with logo in their business and marketing strategies. A QR code (quick response code) is
If your retail shop has windows facing the main street, you can attract passerby and potential clients with QR Codes on shop windows. In this digital age and time, as a retailer, you must go the extra mile to ensure your customers have a better
Almost all the latest smartphones have built-in QR Codes scanners, thanks to Google Lens and advanced iOS features. QR Codes on vehicles can be used to achieve a long list of marketing goals. Since only a smartphone camera is needed to scan them, they are
Health & Fitness has become a significant part of people’s lifestyles. People are now actively looking for great exercise clubs and gymnasiums for training. If you own one, you could utilize QR Codes for Gyms and wellness studios to attract and engage customers and help
QR Codes can help real estate agents attract more buyers and sellers in many different ways – including sharing property information and giving them a virtual tour of the property. If you are in the “property renting and selling” business, using QR codes for real estate properties
The QR code is that silent warrior that fights for your business tirelessly and helps you take it to a superior level. While the acceptance of QR codes is definitely on the rise, it has still not reached its full potential yet. Growing a customer base
Has your inquisitive mind ever thought about finding out more about some unique things on the menu or product’s packaging? Various strategic elements help to get the customer base. QR codes are a fantastic way to let users access digital information without typing long-length URL links.
QR Codes have a secret – a big secret that can change the dynamics of marketing. QR codes can bring together print and online advertising at one place within a matter of a few seconds or, perhaps, based on how fast you can open your
Billboard advertising is a part of print marketing that marketers have extensively used since the 18th century. Earlier, billboards were one of the easiest and quickest tools to attract the masses and share product information. However, these days, marketers face three major challenges with billboards: They
Digital marketing has emerged as the preferred marketing strategy for many brands, but print advertising still has its place. Over 70% of households read newspapers, 95% of people under 25 years of age read magazines, and 82% of consumers rely on print ads for making
Every product that we buy or sell comes with a label. Most often, buyers tend to throw away the label because it just provides basic information about the product. However, if you add QR Codes on the labels of your products, you can create considerable
The purpose of a business poster is to grab the attention of a large audience, but it does not mean that they only need to be visually attractive. A good business poster also conveys essential business information to the onlookers. You can design an aesthetically
QR Codes on clothing are scannable printed graphics that allow brands and manufacturers to provide their customers more than just an outfit – a better way to engage with the brand and enrich the consumer experience. You can add a wide range of information to a
