Jessica, a freelance photographer, attended various events to meet potential clients and grow her client base. She carried a stack of business cards and gave it to everyone she met. Every night after meeting many people and distributing business cards, she returned home hoping her phone would ring. But all she heard was crickets chirping. She was worried and curious about what was wrong
Business growth is the topmost priority for every organization. In this digital age, having a strong online presence is the key to business growth. It increases your visibility and enables potential consumers to find you easily. A digital business card is a potent tool for boosting your online presence, meeting potential consumers, and skyrocketing business growth. Here are seven ways digital business cards can
You must’ve heard the quote — Your Network is Your Net Worth — several times. And it’s true to a large extent. Whether you want a job change, get more clients, or grow your business, you must have a solid network. However, networking is evolving, and new trends are emerging. Let’s look at some business networking trends for 2023 and how to capitalize on
Brands are constantly developing creative marketing campaigns and strategies to grab customers’ attention. Experiential marketing is one such strategy that can help you get attention, engage your consumers, and boost brand awareness. QR codes can help you run impactful experiential marketing campaigns. You can use QR codes to digitize physical touchpoints and share a wide range of engaging experiences. Here’s how to use QR
From Nestle to Starbucks to Sknn by Kim, brands worldwide use QR codes to make physical and online touchpoints more accessible and engaging. According to the UNO School of Communication, QR code scans are up 300% compared to 2017 data. Brands can gain substantial benefits from QR codes, but that’ll happen only if your QR codes work seamlessly. If your QR codes have technical
QR codes can do wonders for your marketing, but like any marketing campaign, you must track your QR code campaigns. Though most QR code platforms offer an analytics dashboard (QRCodeChimp excels in that department), you may not want to look at your marketing analytics in different places. Instead, you might want to integrate your QR code analytics into your Google Analytics dashboard for seamless
Digital business cards are now ubiquitous in both corporate and individual networking. They enable seamless contact sharing, making them a great upgrade to physical business cards. However, you’ll achieve the best results from your digital business cards if you white-label them. White labeling lets you use a custom domain URL, enabling you to ensure consistency and increase engagement. This guide will walk you through
qr fIn a constant attempt to provide better public service, governments worldwide are embracing technology. One such technology is QR codes. QR codes have found a place in the tech stack of many governments because of their versatility and various use cases. From streamlining public transportation to voter registration, government agencies can use QR codes in several ways for better public service. Here’s a
Over the years, the customer experience (CX) has become the key driver of customer success and loyalty. As a result, CX is the top priority for 45.9% of businesses for the next five years. But CX is a broad concept with various components. Moreover, there are several ways to improve CX. Strategically using QR codes is one of them. Here’s a quick guide to
About 90% of all business cards are thrown away, making digital networking the need of the hour. It’s time for organizations and individual professionals to upgrade their networking and move to interactive digital business cards. Interactive digital business cards have become an effective networking tool for sharing your contact information digitally and instantly. They offer an interactive networking experience, resulting in more connections and
Just when everyone thought the applications of QR codes couldn’t go any further, a new trend flooded the world. The QR code tattoo. QR code art isn’t new. We’ve seen QR codes being incorporated into paintings and other forms of design. But using QR codes in body art is new, and this trend is gaining more popularity than anyone ever expected. Let’s discuss what
If you attend trade shows, conferences, and workshops or meet a lot of people, the visiting card is likely your biggest networking asset. It’s a proven tool for sharing your contact details. But a physical visiting card isn’t enough in this digital age. The human attention span is reducing, and people are always in a rush. In such a networking landscape, giving a physical
Local or brick-and-mortar businesses operate in a specified geographical area and cater to a local audience. Often, these businesses have a physical presence, such as a retail store, restaurant, cafe, salon, hardware shop, and the like. Local businesses can benefit greatly from QR codes. They can be a low-cost, high-impact tech upgrade, helping you bridge the offline-online gap and offer phygital consumer experiences. In
From being used to track vehicles during manufacturing to becoming one of the biggest marketing trends of the decade, QR codes have come a long way. QR codes have found their way into all industries, with major brands like Starbucks, IKEA, General Motors, Walmart, Nike, etc., using them. The use cases of QR codes are substantial. Most brands leverage QR codes to bridge the
Introduction The COVID-19 pandemic resulted in two years of non-stop business disruption in 2020-2021. Customer behaviors underwent substantial paradigm shifts, forcing businesses to relook their marketing and customer engagement strategies. Even though the pandemic rendered adverse effects on all sectors, it allowed organizations to improvise, adapt, and rise. Several marketing trends emerged, the most prominent of which were omnichannel marketing and customer engagement. Many
“Networking is not collecting contacts. It’s about planting relationships.” Today, one doesn’t have to state the importance of networking. In fact, 80% of professionals attribute their career success to networking. The same goes for business and sales. But as you may have noticed, many people have dropped the handshake post-pandemic. They’re more comfortable connecting online on social media and other digital channels. So, if
How users interact with brands is changing, and your marketing needs to adapt accordingly. Digital advertising is the norm nowadays, where most marketing campaigns revolve around making users click a link to reach a website/landing page and take action. It also helps you collect first-party data and build meaningful relationships. And by creating a QR code for link, you can send offline users to
QR codes are great, but you may not be unleashing their true potential for marketing. A QR code for page makes it possible. A QR code for a page has a landing page linked to it. Upon scanning the QR code, users reach the landing page, where they can take various actions. This way, you can make your marketing campaigns more effective. Here’s a
If your digital business card doesn’t look great, you’re missing out on massive networking potential. Though digital business cards are meant to share in-depth information, their effectiveness depends largely on their design. A fantastic-looking digital business card creates a solid first impression and hooks the users. If your digital business card looks great, users will want to stay longer and connect with you. Not
Every organization needs a fast, accurate, and efficient system to track employee attendance. QR codes make it possible. You can use QR codes to bring employees to the attendance page, allowing them to easily log in and log out. Here’s a quick guide to setting up a QR code attendance tracking system. How to set up QR code attendance tracking? You can track log-ins
The omnipresence of QR codes is known to all. You see QR codes on product packaging, newspaper ads, brochures, billboards, TV ads, and pretty much everywhere. But with the prevalence of QR codes, QR code security risks have also cropped up. Phishing scams, malicious websites, data leakage, and other threats have encouraged people to think twice before scanning a QR code. This guide will
Healthcare is evolving rapidly to cater to patients’ needs and provide them with the best experience. Technology is playing a vital role in this shift, and the global healthcare technology market has spiked to $417 billion in 2023. One of the most widely-used technologies in healthcare is QR codes. Data from HIMSS shows that 72% of healthcare organizations are using or planning to use
A global FMCG brand used QRCodeChimp’s technology to offer personalized experiences and increase customer engagement. Objective The brand wanted to utilize its product packaging to improve branding, find innovative ways to connect with consumers, and offer them an engaging and immersive experience. To achieve this, the brand needed to digitize its product packaging and transform it into a bridge between offline and online channels.
Of the many applications of QR codes, the most significant continues to be bringing users to your website. In fact, a survey by Tyton Media showed that about 50% of people had scanned a QR code in the past six months to access a brand’s website. If you want consumers to visit your website and engage with your brand, QR codes can be a
VROOZY, an entertainment technology company, used QRCodeChimp’s technology to streamline the sales process and increase leads and conversion rate. Objective VROOZY provides a 15-minute 360-degree VR movie to passengers on the Vande Bharat Express train as a part of the recently launched Passenger Engagement and Entertainment Service (PEES). The company had a team of 6-7 executives on the train to explain the value proposition
With QR codes, you can digitize physical experiences, like traditional advertisements, brick-and-mortar stores, restaurants, hotels, and more. According to QR Code Marketing, 70% of businesses report a positive return on investment (ROI) on their QR code printing efforts. However, if you’re printing QR codes for the first time, there are some steps and guidelines you must follow. Here is an ultimate guide to QR
QR codes have slowly and gradually made their way into the marketing strategy of various brands. They enable brands to share information and promote their products and services, making them a popular marketing and customer engagement tool. While QR codes are great for promoting your products/services, they’ll be effective only if they reach a large audience and get scans. To make that happen, you’ll
And Technological advances and evolving student needs are reshaping the education sector. To simplify things, technology plays a pivotal part in education. Students nowadays click pictures and take screenshots instead of jotting everything down in the notebook. They share PDF notes and e-books instead of physical books and notebooks. Thanks to technology, educational institutions can enhance a student’s learning experience by making it more
According to Gartner, improving lead quality and increasing customer acquisition among identified leads are the top objectives of marketers. Even in the case of B2B marketing, lead generation is the goal of 86% of B2B marketers, as per research by Content Marketing Institute. If you want to generate qualified leads and acquire more customers, you must incorporate QR codes into your marketing strategy. In
The use of QR codes in the BFSI sector is bolstering. The number of US banks planning to implement QR codes in their operations is set to increase from 12% in 2017 to 60% in 2022. Furthermore, QR code-based mobile payments are projected to grow at a CAGR of 33% by 2025. QR codes have the potential to revolutionize the BFSI industry by enabling
