How to Bolster ECommerce Sales with QR Codes?
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How to Bolster ECommerce Sales with QR Codes?

ECommerce is rapidly turning into mobile commerce.  Mobile eCommerce sales in the US are projected to reach $710 billion by 2025, constituting almost half of all eCommerce sales.  Shopping convenience and increasing mobile and internet adoption are the primary reasons driving this change. It’s always convenient for shoppers to open a mobile app and place an order. And with over 5 billion people having

How Can Small Businesses Use QR Codes?
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How Can Small Businesses Use QR Codes?

The popularity and use cases of QR codes are increasing, and global brands from Starbucks to Walmart to Nestle are using them.  But what if you’re a small business trying to grow your business? Are QR codes for you? The answer is a big YES. In fact, small businesses can benefit the most from QR codes, as they can reach consumers directly and increase

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Ultimate QR Success Guide for FMCG Brands

FMCG stands for fast-moving consumer goods. It’s also known as consumer packaged goods (CPG) or simply consumer goods.  Projected to reach $15.36 trillion by 2025, FMCG is one of the largest industries worldwide. The soaring global economy and spending power (especially among the middle class) are driving the FMCG market.  Moreover, new brands are continuously entering the market, making it highly competitive and, to

How to Use QR Codes on Liquor and Wine Bottles?
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How to Use QR Codes on Liquor and Wine Bottles?

From Leyda in Chile to Laughing Jack Wines in Australia to Chateau des Charmes in Canada, winemakers worldwide are putting QR codes on their bottles. And not long ago, various state governments in India decided to put QR code labels on liquor bottles to enable tracking, eliminate fraud, and fight counterfeiting.  If you’re a liquor brand, you can put QR codes on the bottle

7 Industries That Can Benefit the Most from QR Codes
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7 Industries That Can Benefit the Most from QR Codes

The versatility of QR codes have made them an integral part of every industry. Brands and organizations across sectors are using QR codes to streamline operations and engage consumers better.  However, some industries can absolutely not miss out on QR codes.  Let’s look at some sectors that can benefit the most from QR codes, along with some real-world use cases. Education Schools, colleges, and

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Importance of QR codes for Restaurants in 2023

The restaurant sector has evolved significantly over the past few years. Trends like online ordering and takeaways are disrupting the way restaurants operate. Moreover, the pandemic paved the way for contactless ordering, completely changing the standard of restaurant dining.  QR codes for restaurants have emerged as a useful tool to provide a better in-restaurant experience. Here are some reasons restaurants can’t afford to miss

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How to Use QR Codes in Hotels to Improve Guest Experience?

Only time will tell whether the pandemic has diminished or will it resurge. But what’s certain is that the pandemic has revolutionized the hospitality sector. Guests now expect fast, engaging, and contactless experiences.  QR codes enable hotels and hospitality businesses to meet these expectations and enhance the guests’ experience.  Here’s a starter guide for hospitality businesses to improve guest experience using QR codes.  Best

How to Create an NFC Business Card? — A DIY Guide
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How to Create an NFC Business Card? — A DIY Guide

Everyone’s adopting contactless contact sharing, and rightly so. The networking landscape is now digital, and people want to share and save contact information in a flash. Amid this boom, NFC business cards have gained a lot of popularity.  An NFC business card has an NFC chip that enables one-tap contact sharing. Users can tap the NFC business card to get your digital business card

The Digital Business Card Market is Exploding
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The Digital Business Card Market is Exploding

The digital business card market is projected to reach $242.3 million by 2027, exhibiting a compound annual growth rate (CAGR) of 11.2%. Various factors are driving the rapid adoption of digital business cards, and many providers have entered the market. Moreover, the future trends indicate a significant growth in the usage of digital business cards in the upcoming years.  Here’s an in-depth analysis of

Eco-Friendly Marketing Strategies to Implement Right Now
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Eco-Friendly Marketing Strategies to Implement Right Now

The concepts of eco-friendliness and sustainability are not new. But over the past few years, there’s been an influx of sustainable brands.  These brands have relied largely on their sustainable practices to position and market themselves, and it’s delivered results. In fact, research published in First Insight showed that over 60% of consumers across all generations, and nearly 90% of Gen X consumers, are

QR Codes Will be in Trend in 2023 and Beyond
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QR Codes Will be in Trend in 2023 and Beyond

The journey of QR codes is interesting. After booming in the early to mid-2010s, they went into a hiatus for some years. Maybe the world wasn’t ready for technology as revolutionary as QR codes back then.  Then came COVID-19, and QR codes took off. From payments to marketing to information sharing, QR codes became the go-to tool for business-consumer communication.  Over the past two

D2C vs. traditional retail
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Future of Commerce: Is It Retail or Direct-to-Consumer?

 You must’ve heard about direct-to-consumer (D2C) a lot over the past few years. It’s an emerging retail model in which brands sell directly to consumers instead of through retailers and distributors. Although D2C brands have been emerging since the advent of the internet, they have boomed over the past few years.  Today, you’ll find D2C brands in every industry. It could be Cuts Clothing

How to Use QR Codes to Communicate Effectively with Your Consumers?
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How to Use QR Codes to Communicate Effectively with Your Consumers?

Communicating well with your audience is the key to building trust, generating sales, and building loyalty. But the shrinking attention spans and accelerating digitization have hampered brands’ ability to engage their audience, especially if the audience is offline.  Here’s where QR codes can help.  Let’s delve into a quick guide to using QR codes to communicate effectively with your consumers.  Importance of communication with

How to Collect First-Party Data with QR Codes?
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How to Collect First-Party Data with QR Codes?

Data is the backbone of a business. It helps you better understand your consumers, including what they like and dislike and what drives them. Mix these emotions with demographic and physiographic data, and you have a complete picture of who your consumers are.  Once you have this information, you can better communicate with your audience, run tailored and informed marketing campaigns, and see better

How to Use Digital Business Cards for Smart Product Packaging?
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How to Use Digital Business Cards for Smart Product Packaging?

Digital business cards are an excellent tool for sharing your contact details and networking. But you may haven’t realized that you can also use digital business cards to enhance your product packaging.  You can transform a digital business card into a product page containing in-depth information about the product. Besides, you can add other details like your website and social media.  Here’s how to

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D2C Is the Future, QR Codes Are the Path

Direct-to-Consumer (D2C) is a retail model in which a brand ships products directly to the customers instead of selling through distributors and retailers. As consumer behavior continues to become more convenience-oriented, D2C brands are experiencing rapid growth.  Marketing and customer engagement are the keys to success for D2C brands. The success of your brand will depend on how impactful your marketing campaigns are and

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11 Must-Have Software Solutions for Rapid Business Growth

Running a business is tough. But with technology, you can make things easier and more efficient.  Thanks to rapid technological advancements, there’s a tool to streamline and even automate every business operation.  Want to streamline HR operations? You’ve got HRMS solutions. Similarly, if you’re struggling to manage customer support, go for a customer service solution.  But with so many software solutions available, determining which

QR Code in Email Signature to Boost Branding and Corporate Identity
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QR Code in Email Signature to Boost Branding and Corporate Identity

While instant messaging apps and social media are speeding up B2B communication, email continues to be the go-to communication medium.  66% of professionals consider email as the primary business communication channel. The use of email in marketing also continues to explode, with over 60% of B2B marketers considering email marketing “effective” for achieving business goals.  An email signature is a pivotal part of any

Use QR Codes for Books to Improve Reader Experience
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Use QR Codes for Books to Improve Reader Experience

75% of the US population reads at least one book a year. That’s a significant number, indicating the never-depleting popularity of books. Whether it’s a student reading to learn, a teen reading for pleasure, or a professional reading for self-improvement, books are a part of everyone’s lives. But the reading experience has undergone a paradigm shift over the past few years. The world is

How to Make a QR Code for a Google Form?
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How to Make a QR Code for Google Forms?

Whether you want to collect consumer feedback, conduct surveys, facilitate user registration, or generate leads, you’ll likely create an online form using a platform like Google Forms. A Google form is highly versatile, and you can use it for various marketing and customer engagement objectives.  While sharing a Google form with an online audience is easy, sharing it with an offline audience and encouraging

What Information Should You Put on Your Digital Business Card?
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What Information Should You Put on Your Digital Business Card?

The importance of digital business cards in networking is a no-brainer. With the entire globe going digital, you need a digital business card for effective networking. But if it’s your first time creating a virtual business card, you must be wondering what information to include for the best networking outcomes. We’ve made things easier for you. Here’s a complete guide to the information you

Digital Business Card Design Ideas for Different Industries
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Digital Business Card Design Ideas for Different Industries

The primary purpose of a digital business card is to share your contact details and communicate your expertise to connect with potential consumers. But it’s possible if people stay on your digital business card, which will only happen if you create a memorable first impression.  Here’s where the digital business card design comes into the picture. Designing your digital business card well can help

How to Design a Digital Business Card: 10 Golden Rules
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How to Design a Digital Business Card: 10 Golden Rules

If your digital business card doesn’t look great, you’re missing out on massive networking potential. Though digital business cards are meant to share in-depth information, their effectiveness depends largely on their design. A fantastic-looking digital business card creates a solid first impression and hooks the users. If your digital business card looks great, users will want to stay longer and connect with you. Not

The Best Digital Business Card to Improve Your Networking
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The Best Digital Business Card to Improve Your Networking

“Networking is not collecting contacts. It’s about planting relationships.” Today, one doesn’t have to state the importance of networking. In fact, 80% of professionals attribute their career success to networking. The same goes for business and sales. But as you may have noticed, many people have dropped the handshake post-pandemic. They’re more comfortable connecting online on social media and other digital channels. So, if

How to Scan QR Codes on Products?
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How to Scan QR Codes on Products?

You must’ve seen a lot of products with QR codes on their packaging. Most brands use QR codes to share useful information about their products. You can obtain valuable information and know the product better by scanning the QR code. You can also use the QR codes to better connect with the brand. But if you’ve never scanned a QR code before, you must

How to Make a QR Code for a Link?
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How to Make a QR Code for a Link?

How users interact with brands is changing, and your marketing needs to adapt accordingly. Digital advertising is the norm nowadays, where most marketing campaigns revolve around making users click a link to reach a website/landing page and take action. It also helps you collect first-party data and build meaningful relationships. And by creating a QR code for link, you can send offline users to