First-party data is a reliable business resource that boosts the company’s revenue and operations. 92% of top marketers see first-party data as essential for growth. Unlike external data sources, organizations collect and own first-party data, giving them control over what information is gathered from their
![A hand holding a smartphone displaying an open digital feedback form next to a physical feedback form with a scannable QR code, demonstrating how to collect first-party data efficiently.](http://qrcodechimp.s3.amazonaws.com/blog/wp-content/uploads/2024/07/Form-QR-Codes-Ultimate-Guide-400x250.png)