QR code business cards make networking fast, convenient, and professional.
Do it right, and you’ll see your connections increasing, your network expanding, and your business growing. But do it wrong, and it might not yield any results.
Here are some QR code business card mistakes you should avoid for the best networking outcomes.
9 mistakes to avoid with QR code business cards
Here are some mistakes you should avoid when creating and using QR code business cards.
1. Not providing complete information
You must give all the necessary information to make an impactful QR code business card. Everything on the card, including the digital content it links to, shows who you are professionally. If you leave something out or don’t give enough information, people may be unable to make an informed decision.
Include your name, job title, contact info, and a brief description of your specialization, images & videos, and social media links. This will help people remember who you are and what you can do for them.
2. Sharing unnecessary information
While sharing all the necessary information is important, it’s equally important to avoid including unnecessary, irrelevant details.
For example, what you like eating and doing in your free time may not interest your professional connections.
Therefore, limiting the information to what people in your professional space might want to know about you is essential.
3. Not having a call to action (CTA)
The absence of a clear call-to-action (CTA) on a QR code business card can hinder its effectiveness.
Bringing people to your QR code business card is only half the work. They must take action, such as saving your contact, giving you a call, booking a consultation, and the like.
If your vCard Plus profile doesn’t have a clear CTA, visitors may get confused and leave without taking the desired action.
Hence, having a clear CTA on your QR code business card is vital.
4. Not designing the vCard Plus page
Design capabilities are the biggest advantage of QR code business cards. You can customize your vCard Plus page as you want without needing design skills.
And that’s why not designing your QR code business card is a mistake.
A visually appealing QR code business card can boost your networking efforts by hooking in visitors and creating a solid first impression.
While designing your vCard Plus is essential, avoid overdesigning it. Your page should look appealing, not overwhelming.
This means you shouldn’t use vibrant or flashy colors that immediately catch the visitor’s eye. Similarly, fancy fonts that don’t align with your brand can create a negative impression.
6. Not updating current information
Your QR code business card represents your professional identity. When people visit your vCard Plus profile, they should get up-to-date information, including your latest contact details and current occupational information.
Not regularly updating your QR code business card can hurt your networking efforts. If prospects come to your profile and receive incorrect information, it’ll create a lousy impression and also result in a loss of networking opportunities.
Hence, make sure to keep updating your vCard Plus profile with the latest information.
7. Skipping mobile optimization
Since most people view QR code business cards on smartphones, having a mobile-optimized vCard Plus is crucial.
Not optimizing your QR code business card for mobile can harm the user experience and lead to lost connections.
Factors like excess multimedia, large chunks of text, and large font sizes can make the page less optimized for mobile. Consider these when creating your vCard Plus to ensure mobile-friendliness.
8. Using low-quality QR codes
Printing the vCard Plus QR code on your business card is the best way to share your QR code on your business card. You can hand over the business card — as usual — to your connections, and they can scan the QR code to reach your vCard Plus and connect with you.
But that’ll happen only if your QR code is clear and scans seamlessly. If you print a low-quality, blurry QR code, it may not scan. If that happens, people won’t be able to visit your vCard Plus.
Therefore, ensure the QR code is large and clear enough to be easily scanned.
9. Not testing the QR code business card
The vCard Plus page has a lot of elements, buttons, and links. If any of them doesn’t work properly, it can have negative impacts on your networking.
Hence, it’s a big mistake to publish and share a QR code business card before testing it properly.
Check all the functions of the vCard Plus to make sure it’s working seamlessly. Test the QR code to ensure it scans properly and brings people to the right place.
The success of a QR code business card stays in the details, from sharing all the important information to designing it well. Mistakes like incomplete and inaccurate information, skipping a call-to-action, or lack of mobile optimization can hinder the effectiveness of your QR code business card.
So, avoid the mistakes discussed above to leverage the full potential of QR code business cards.