Trust is the biggest purchase driver in marketing. In fact, 67% of consumers must trust a brand before buying its products or services.
And what’s the best way to build trust? Providing accurate, transparent information to customers.
PDFs are a go-to medium for brands to share useful information. They also come in handy for sharing digital brochures, flyers, menus, event details, and more.
With a PDF to QR code, you can share these PDFs even more easily with your audience.
Here’s a comprehensive guide to using PDF QR codes in marketing.
What is a PDF to QR Code?
A PDF QR code is a type of QR code that links to a PDF file. It’s a great tool for sharing PDFs across channels with a wide range of online and offline audiences.
The versatility of PDF QR codes is what makes them so effective. They can be used to share various types of information, including white papers, menus, catalogs, product brochures, etc. Your audience can quickly get detailed information with a scan.
You can also create dynamic PDF QR codes to view its analytics and change the PDF URL anytime without reprinting the QR code.
Also read: How to Convert your PDF to QR Code?
How to use PDF QR Codes in marketing?
PDF QR codes are a powerful tool for enhancing your marketing efforts and engaging your target audience. Here are a few ways you can effectively utilize PDF QR codes in your marketing campaigns:
Product packaging for sharing product information
Including PDF QR codes on product packaging is a great way to share product information, such as materials, sourcing, manufacturing process, and usage instructions.
Suppose you’re a footwear company that recycles single-use plastic to make footwear products. You can have a PDF QR code to share a detailed PDF document showcasing how you source plastic and the manufacturing process you use.
Brochures and flyers
Brochures and flyers are effective marketing materials that can help brands increase awareness and drive purchases. Sharing digital brochures and flyers has become a popular marketing trend in recent years.
Marketers can use PDF QR codes to seamlessly share digital brochures and flyers with a large audience.
For instance, a toy shop owner can put a PDF QR code in a newspaper advertisement to share a PDF brochure containing a list of all products.
Tutorials and manuals
Various products, especially hardware, require instructions for set up and use. You can use PDF QR codes to share product usage instructions and manuals. This will help customers use the product without hassle, resulting in higher customer satisfaction.
PDF QR codes can be a helpful tool for sharing product catalogs with customers. If you’re launching a new retail store, you can use a PDF QR code to share a PDF product catalog with a wide audience.
It’s a potent strategy for businesses with several products to share their entire catalog in one place.
Real estate listing details
Real estate agents and developers can share property details in the form of a PDF using the PDF QR code. You can have a PDF QR code in the listing ad to take people to the property’s details, such as price, amenities, etc.
Research reports and white papers
Sharing detailed reports and white papers with consumers is a proven informational marketing strategy. You can use PDF QR codes to share research reports, white papers, and other helpful information with your offline and online consumers.
Access to exclusive content
Brands and publications can also use PDF QR codes to share access to exclusive content like ebooks, guides, and other types of informative content. This can enable remote access to useful content and enable users to access it regardless of the channel.
Businesses across industries can use PDF QR codes to share valuable information with consumers to educate, empower, and engage them. A PDF to QR code helps you share offline with a large audience and improve their pre-purchase and post-purchase experience.
With dynamic PDF QR codes, you can track the downloads of your PDF files and also change the file if needed.
Ready to create a PDF to QR code? Head to QRCodeChimp to get started.