The QR code is that silent warrior that fights for your business tirelessly and helps you take it to a superior level. While the acceptance of QR code is definitely on the rise, it has still not reached its full potential yet. Growing a customer base is the first step towards business development. The QR codes for business solution is a unique concept that can unearth brand recognition as it effectively redirects to an internet page you want customers to view first, be it landing page, product page, or about us page.
It’s the smartest mobile solution and a significant change for the economy that builds a strong relationship between the product and customers.
With immense possibilities and free online service, here’s how you can use QR Codes to scale your business to a newer level of success.
QR code proves product genuineness
The prominent display of QR code on the packaging acts as a silent promotion. Upon scanning, a webpage opens and matches the product Serial No. with the one stored in its database. This allows businesses to identify between genuine and fake products instantly.
QR code Chimp supports brands by offering free QR code generator online. If you are struggling with your brand duplicates, you can use the marketing approach and make sure that your customers always receive your brand manufactured products.
QR codes for business-Critical ways to take your business to the next level
QR codes not only promote but also engage the customer better. Fledgeling brands can also adopt the same practice and enhance their online visibility.
Bring an improvement with online visibility
All offline communication brands, like the State Bank of India, Shopper’s Stop, and LG carries a QR code. When scanned, the reader directly lands on the concerned page, which provides additional information and other engagement tools.
Engaging the customer by their choice
The national daily, The Times of India uses a QR code in some of its published articles. If the reader finds the CTA attractive, they can read the rest of the material. This helps in engaging the customer as they need to scan the QR code and go online.
This activity not only generates online visits but also develops a habit of reading news online through The Times of India, rather than some other source.
QR codes for business: branding and packaging
Brands can introduce QR code on packaging, and when scanned, the visitor can be taken to the social media pages to keep them engaged.
If you know, The New Delhi Municipal Council (NDMC) undertook a project in 2015 to install a QR code enabled smart signage at all historical and heritage sites under its jurisdiction. Upon reaching the specific site, tourists have to scan the QR code. They are then taken to a page that carries complete historical information in a multi-media format. It is difficult to provide such rich information offline; hence the QR code makes life easier.
Making your product authentic
The brand packaging, visiting card, or any other offline material has space limitations. With a QR code, crucial brand information can be presented to the customers through multi-media channels.
If we talk about authentication, the Aadhaar Card can be an interesting and most reliable example. It is the only ID that uses QR codes very effectively. Every card carries a QR code that holds information like Name, Father’s Name, Birth Date, and Address, which is non-biometric but is critical in nature.
Brands can also implement the QR Codes when it comes to inventory management. Critical information like batch number, expiry dates, MRP, etc. can be easily read through the QR code, making inventory management simplified.
Irrespective of your business size, its presence (online or offline), or its type (product or service), QR code offers easy but definite solutions to take your business to the next level.
Generate your QR code through trusted, reliable players like QRcodeChimp.com and see your business going to the next level (scaling, sustaining, and surviving the rat race).