The QR code is that silent warrior that fights for your business tirelessly and helps you take it to a superior level. While the acceptance of QR codes is definitely on the rise, it has still not reached its full potential yet. Growing a customer base is the first step towards business development. The QR for business solutions is a striking concept that can unearth brand recognition. It effectively redirects to an internet page you want customers to view first, be it a landing page, product page, or about us page.
It’s the most brilliant mobile solution that builds a strong relationship between the product and customers.
With immense possibilities and free online service, here’s how QR Codes can help you to scale your business to a newer level of success.
QR codes to fight counterfeits
The prominent display of QR codes on the packaging acts as a silent promotion. Many brands also use QR codes to prevent the counterfeiting of their products. Upon scanning, a webpage opens and matches the product Serial No. with the one stored in its database. This allows businesses to identify between genuine and fake products instantly.
QR for business-Critical ways to take your business to the next level
QR codes not only promote but also engage the customer better. Fledgling brands can also adopt the same practice and enhance their online visibility.
Bring an improvement with online visibility
All offline communication brands, like the State Bank of India, Shopper’s Stop, and LG carries a QR code. When scanned, the reader directly lands on the concerned page, which provides additional information and other engagement tools.
Engaging the customer by their choice
The national daily and The Times of India newspapers use a QR code in a few of their published articles. If the reader finds the CTA attractive, they can read the rest of the material. This helps engage the customer as they need to scan the QR code and go online.
This activity generates online visits and develops a habit of reading news online through The Times of India, rather than some other source.
QR codes for business: branding and packaging
Brands can introduce QR codes on packaging, and when scanned, the visitor can be taken to the social media pages to keep them engaged.
The New Delhi Municipal Council (NDMC) undertook a project in 2015 to install smart signage with a QR code on it at all historical and heritage sites under its jurisdiction. Upon reaching the specific site, tourists can scan the QR code. The QR code scan redirects them to a page containing complete historical information in a multi-media format. It is difficult to provide such rich information offline; hence the QR code makes life easier.
Making your product authentic
The brand packaging, visiting cards, and other offline materials have space limitations. With a QR code, crucial brand information can be presented to the customers through multi-media channels.
The Aadhaar Card can be an intriguing and most reliable example if we talk about authentication. It is the only ID that uses QR codes very effectively. Every card carries a QR code that holds information like Name, Father’s Name, Birth Date, and Address, which is non-biometric but is critical in nature.
Brands can also implement QR Codes when it comes to inventory management. Critical information like batch number, expiry dates, MRP, etc., can be embedded in the QR code, making inventory management simpler.
Irrespective of your business size, its presence (online or offline), or its type (product or service), QR code offers easy but definite solutions to take your business to the next level.
QRCodeChimp offers a free QR code generator online. Generate your QR code through trusted, reliable players like QRcodeChimp.com and see your business going to the next level (scaling, sustaining, and surviving the rat race).