Health & Fitness has become a significant part of people’s lifestyles. People are now actively looking for great exercise clubs and gymnasiums for training. If you own one, you could utilize QR Codes for your Gyms and wellness studios to attract and engage customers and help them plan a better fitness regime. QR Code is an emerging concept in the marketing and advertising realm.
Just as fitness and exercise improve health, incorporating QR codes can upgrade sales reach and boost conversion in a cost-effective and straightforward manner.
How can you use QR Codes for Gyms and Wellness studios?
While the QR Code technology is just a few years old, it is taking up space everywhere – on flyers, postcards, magazines, television, social media, websites, mobile application, and even on t-shirts and product packaging. On the other hand, the fitness industry, although old and everywhere, is not implementing any new technology to make some noise. Therefore, it is the perfect time to use the QR Code technique to scale fitness marketing.
Improve your social media following
Nowadays, a business or brand’s popularity entirely depends upon their social standing. Social media is a great way to advertise what is going on at your gym or fitness studio, such as any seasonal discounts, upcoming outdoor boot camps, personal training rates and packages, and other important updates regarding health and fitness. Flyers and posters are the most efficient ways to let customers know about your gym schedules and timings. Printing a Social Media QR Code on posters and flyers will give your customers more updates regarding your gym. For instance, your Instagram handle’s link embedded on the QR Code will provide customers with valuable health-related information that you post on your feed. It could be anything that is not part of the exercise schedule, such as an IGTV story about the benefits of Omega supplements for weight loss. You can also customize what you want to show your customers through social media QR Codes.
Attract new members by giving them a sneak-peak of your Gym and wellness studio
Most gym and wellness studio owners create a marketing link and redirect customers to the subscription or membership page. They usually share information about the timings, schedule, price, and so on. But what makes a customer become a fitness program member? A visual tour of your gym or studio. Unless they are satisfied with what they see, right from the equipment to provisions, your potential customers won’t sign up. Lead your curious newbies directly to your website page through QR Codes, where you can engage them visually, such as through 360-degree view of your facility, testimonials, fitness videos, live social media page, blog post, and tutorials. This way, customers needn’t have to wait to visit your premises to make a decision. It could be done virtually, in less time.
Show your customers a trailer of your offer
This strategy could be a hit if you are promoting a new fitness plan, launching a new exercise routine, or opening a new branch. While the flyer and poster will contain the necessary information, a visual sneak-peak or preview of the content will create the right impact on your customers. For example, after scanning the QR Code on their mobile phone, customers can view the said exercise routine or sample video of your upcoming workshop or training program.
Get a link to a sign-up page or the offer page on your website for the interested group.
With a strategically placed QR Code and Call-to-Action, you can offer great deals to new customers, which they can scan and save on their mobile phones and redeem when they sign up. You can also engagingly personalize your offer QR Code by providing crucial details, such as redemption rules, expiry date, Google maps direction, or a link to your website or social media page. A gym or wellness studio is all about a workout in the group, which brings more dedication and passion for bodybuilding and fitness. QR codes can also be used to promote group courses. Boost app downloads, collect reviews and feedback, and gain new associations.
QR Code will also help a gym/wellness studio to:
- Boost app downloads – You can link multiple app stores in a single QR Code. A mobile app is a convenient way to find more about schedules, personal training sessions, and additional information shared by the trainer.
- Find out what your members think about your classes – Ask a list of simple questions on your web page and integrate the page with your QR Code. There are customized QR Codes available meant for feedbacks and reviews specifically. You can use them to prepare your survey.
- Improve your associations with industry experts – Don’t forget to print a QR Code on business card when you or your trainers attend fitness events and trade shows. You can add information about your business in the QR Code that a business card cannot store, such as a link to your facility’s photo gallery, Google map direction, VCard, or social media page.
QR Code Chimp is a complete QR Code marketing platform that enables you to personalize your QR Code campaign, create a unique, colorful design, print HD quality code, and manage and track the number of scans.