At present, you need more than a mobile web presence for targeting and engaging your customers. The current smartphone generation is so easily distracted that you really need to make a smart move to grab their attention and encourage them to engage with your brand.
The answer, although, is the usage of dynamic digital marketing tools to spread the word, you need more – something more that is out-of-the-box, yet simple and affordable. And the ‘more’ essentially is QR Codes.
QR Codes for mobile apps have become the best way to advertise mobile applications. The reason? Well, it’s the camera and its usability. Everyone carries a smartphone today, and every phone comes with a camera. So, not only printing QR Codes on brochures, billboards and other marketing materials for marketing messages, if we also integrate QR Codes for mobile apps Downloads, then nothing can beat this marketing campaign.
QRCodeChimp can essentially simplify your audiences’ lifestyle and boost app downloads simultaneously.
How QR Codes for mobile apps work?
QR Codes can store information apart from alphanumeric data, such as URLs, images, videos, and contact cards. To read the QR Code, you need a smartphone camera and a QR code scanner app. Most modern smartphones come with an in-built scanner or smartphone’s camera scans the QR code. It takes only 2 seconds to scan a QR Code and access information. QR codes are affordable, easy to use, easy to implement, and, most importantly, universally accepted, which redirect to the related app. Since QR Codes are read via smartphone cameras, smartphone users are the primary target, which makes it easy for brands to promote their mobile applications to their niche customers. Apart from boosting app download, you can also use QR codes to share social media pages, websites, landing pages, GPS location, coupon vouchers, and contact cards.
Benefits of QR Codes for mobile apps
Since many marketers are still skeptical about the benefits of QR Codes on mobile apps as part of the marketing plan, QR CodeChimp has listed here four important advantages of Quick Response (QR) Codes:
QR Codes make tracking easy
Each QR Code is unique. So, if your customers are accessing the codes, you can track out from which city or state you are receiving the most traffic. Based on the findings, you can modify or change your marketing strategies to attract other customers from other locations.
Print anywhere and promote your app
If you own a restaurant, print your Mobile App QR Code on your menu card to promote app download.
If you own a grocery store, print the QR Code on your delivery bill to get your customers to use your app to purchase groceries directly.
For instance, McDonald’s used its brochure to lure its customers to download the app for free food.
And, Myntra used their delivery package to encourage their customers to download the app to reveal a surprise reward.
Add to customers’ curiosity
Customers are always curious about new things. QR Codes add appeal and mystery. You can’t see what’s inside the code unless you scan it (Myntra reward for example). The use of QR Codes in food and beverage, clothing and certain other industries is relatively new.
The key here is ‘pique curiosity with your call-to-action’. As in, why should the customers scan your code? What do they get out of it? Write them in words or show them through images.
For instance, if you are from the food and beverage industry, you can place a QR Code next to the image of a delicious dish to cajole the customers to find the complete recipe on the app.
It is best to target millennials
If your target customer is the millennial generation, then QR Code for Mobile application is the best strategy, because, no brainer here, the millennials are addicted to mobile phones.
Tips on how to generate an effective QR Code for mobile application
When used effectively, QR Codes can be one of the quickest and quirkiest marketing tools to drive sales and increase brand recognition. Here are a few tips that will help you generate a profitable code:
- Choose a QR Code Mobile App Generator if you are thinking big and better.
- Opt for an open-source generator that comes with more functionality.
- QRCodeChimp is a self-service tool available for free. Register and customize your QR Code as per your requirements.
- Add your company logo and make the code colorful, which attracts the users.
- Save your QR Code in PNG (preferable), SVG or EPS format.
- Test one code before you print them in bulk and then share them with your customers.
While there are many free online QR Codes providers, the problem with them is that they don’t give a guarantee about the uniqueness and competence in scanning the code. But QRCodeChimp, being an authorized and experienced QR Code Creation Tool that has developed over 2000 codes effectively, a guarantee of reliability, adaptability, and efficiently.