The purpose of a business poster is to grab the attention of a large audience, but it does not mean that they just need to be visually attractive. A good business poster also conveys important business information to the onlookers. You can design an aesthetically pleasing poster and convey a whole lot of information at the same time by putting QR codes on posters. Right from your contact address to your website and your photo gallery to even your social media content, anything can be integrated within the black and white spaces of QR Codes.
QR Codes are gaining recognition as a powerful marketing tool that effectively bridges the gap between the digital world and the physical world at a single click of a button.
You may want to know how it can help you make your business posters more effective.
If you want to make your posters a powerful tool in both outbound marketing strategy and inbound marketing campaign, consider using QR Codes generated by QR Code Chimp. A great poster can hold your customers’ attention for at least a minute. But what happens after that? Learn how you can grab your customers’ attention for life by adding a simple QR Code on the poster.
Why use QR codes on posters?
Posters and banners have been an important advertising and marketing tool for centuries. Since the content is on them placed strategically, they not only act as a piece of art but also provide necessary information about a product to the general public. A lot goes into making a poster hit – graphic, colors, content placement, and information. However, a QR Code on your poster can actually make the entire purpose of putting it up even more effective and powerful.
You can place relative information about your product and brand on your Poster’s QR Code, such as contact details, event details, address, map location, directions, a link to the product or website, and social media page.
QR Codes do not compromise the integrity of the poster
On occasions, you’d like to add a lot of updated information on your poster. But a static poster wouldn’t allow it and printing new posters for every information upgrade is not a wise thought. On the other hand, clustered information can lose the integrity and authenticity of the poster design. With a QR Code, you can incorporate as much information as you want without compromising the layout and appeal.
Furthermore, you can upgrade the information stored inside the QR Code without having to create a new code, if your QR code directs to a file or you use dynamic QR code.
For instance, you have added a link of PDF guidelines into your QR Code and got it printed on your poster. In the future, you can change, modify, edit, and upgrade the content of the PDF at the back-end, but need not worry about changing the QR Code to accommodate the upgrade.
QR Codes on poster work as advertising, as well as a marketing tool
QR Codes are mobile-camera scannable blocks of black and white areas that are designed to provide link between the poster and wherever you want to take your customers to – could be a home/landing page of your business site, link to an event, URL to photo gallery, or anything that is crucial and you want to share with your customers.
This essentially denotes that instead of filling up the space of the aesthetically designed poster with incoherent words, you can store the crucial information elsewhere and share its QR Code on the poster.
Once the customers connect you through the QR Code, you can keep them further updated with regards to the poster content.
Connect with your customers quickly
The individuals who scan the QR Codes are your hot client base for they have shown direct interest in the product and service you are offering. This could be a great opportunity for you to develop a personal connection.
While this is true, you can use QR Codes to develop many such personal bonds. When someone passes by a poster in a hallway or store, they just look at it but do not really observe the content printed on it. You can blame it on the lack of attention span we have these days. But, with a QR Code, you increase customers’ chances of checking out the information you want them to learn about you as and when they please.
They can scan the code now and later read the information because it is simply convenient. In short, QR Codes in posters provide comfortable information access.
Trendy option to boost your branding
You can make QR Codes in colors, add graphics to it, and even include your company logo. They are undoubtedly more attractive than the usual posters and black and white codes. QR Code Chimp has different Poster QR Codes templets that you can utilize, each designed with aesthetic spacing, perfect color combinations, and accurate organizational purpose. Right from education through food & beverages to fashion, you can find a poster QR Code for all kinds of business. You can also customize one to suit your exclusive requirement.
Creative ways to add QR Codes
Many brands and designers have come up with some unique ideas for QR Codes on posters. We are sharing a few ideas below for your inspiration:
- Scottish rock band, Mogwai marketed their gigs back in 2009 by using a series of posters containing life sizes QR Codes. Fans had to scan all three QR Codes placed in different posters to decode a hidden message from the band and find more information about the gigs.
- Starbucks created one of the best QR Code posters of all time by placing codes in the most attractive and interesting manner – they simply re-designing the coffee beans into QR Codes, inviting customers to scan them.
- CBS kept their re-launch of the 70s classic movie, ‘The Mechanic’ elegant yet informative and streamlined by adding a QR Code on the poster that linked to the movie’s site, allowing the fans to acquire more information about the legendary movie.
QR Codes effectively reduce the gap between customer’s physical contact with you and their digital contact with you. They can be scanned by any smartphone’s camera. Most of them have in-built scanners.
The only key to use QR Codes on posters is to merge aesthetic images and text with colorful, scannable codes while utilizing as little space as possible and compromising the poster spacing. Take your time and find a designer that can define your poster layout and QR Code innovatively and help you share your brand story.