If you use bottles and cans to package your products such as alcoholic beverages, soda, oils, or any other item; you should consider adding colorful customized QR codes on your bottles and cans. By offering authentic and interesting information, QR Codes on bottles and cans can be an ideal way to increase the value of your brand, product, and services, both at the time of purchase and after consumption.
What are QR Codes?
QR Codes are two-dimensional scannable boxes that you can find placed on beer cans, wine bottles, packaging labels, mobile applications, books, and even on clothes and physical documents. They are most commonly found on consumer goods packaging. Most smartphones devices come with in-built QR Code scanners, which are connected to the device’s camera. However, people can also download a free scanner from their respective OS store.
When it comes to cans and bottles, QR Codes can add a lot of value as well as appeal for the food and beverage brand. Many soda and beer brands, such as Coca-Cola are investing in QR codes as a resource to enhance their attractiveness.
QR Code is one of the brand’s best youth-oriented marketing ideas.
For instance, upon scanning the QR Code on Coke Cans, customers can discover details of different pop-up gigs, videos, and Coke Music Platform. The company has quite intelligently linked their cans (physical world) and their web content (digital world). This trend was essentially started in 2011 by Coke’s German subsidiary. Coca-Cola is the first beverage giant that piloted the use of QR Codes. Since 2011, they have been using QR Codes in their SmartLabel Scheme to provide nutritional facts in the form of PDF QR Codes.
You can generate a QR Code through a number of options. While there are quite a few free online generators available, choosing a QR generator that lets you create customized QR codes as per your brand requirements, may help you to make your cans and bottles more appealing. QRcode Chimp will definitely improve your brand recognition and credibility.
What can you do with QR Codes on bottles?
It is quite surprising that only very few brands are thinking out-of-the-box and using the power of QR Codes. QR Codes can do a lot for your business and brand if you are a beverage producer, and we have plenty of examples to show you how.
QR Codes, as a part of the visual graphic, can create the first impression about your soda, alcohol, or any other beverage’s bottle. However, once the code is scanned, the content plays an even more significant role. Therefore, while considering to add QR codes to your bottles and cans, keep these two things in mind – one, the graphic appeal and two, the information you are going to share.
Provide information about nutrition facts
Many customers like to know what goes inside their drinks. While most information is printed on the backside of the package, you can still offer additional information that cannot be added on the can, such as product sustainability, carbon emission, calorie content, other nutritional values, benefits of drinking the beverage, and how it is made, like whether it contains artificial sweeteners, and if yes, which one.
Ask for instant feedbacks
Food and Beverages companies can easily improve their quality, taste, and quantity of their soda or alcohols by asking for instantaneous feedback or review of their product via QR Codes. You can attach feedback forms or tools or redirect customers to your social media DM page so that they are able to connect with you personally. Instant feedback will help you understand your customers’ purchasing pattern and taste preferences.
Share your brand story
Would you like to talk about what went behind making that delectable wine of yours? Knowing the history and making of the product can increase customers’ loyalty towards it. For instance, you can share information about the growers, wineries, where the grapes came from, share videos of the manufacturing unit and authenticity, or share inspirational stories about the people behind the brand creation.
This could be useful if you’re an organic canned goods seller, and you want to share stories about your history, mission, quality, and production. You can use Quick Response codes as a tool to protect your brand from counterfeiting as well.
Post link to recipes and more
While sharing stories can increase customer loyalty, sharing links to recipes can improve attention and appeal. For example, you can provide recipes for each product you offer. This could be a kind of specialist knowledge you are providing to your customer that can help you bring closer to them. Marketing is not only about selling the products, but it is also about retaining customers and increasing brand recognition by providing more than what customers expect.
A wine brand could give tips such as how to enjoy best their wine, what tastes best with the wine when people scan the QR code on the bottle.
QR Codes can be your easy assistant or your brand voice to bring in more loyal and long-term customers.
Few other inventive ways to share information via QR Codes for bottles
- Use as a link to connect customers who have same preferences and choices (Harry’s Bar in Singapore adds Codes to their beer bottles that allow them to send texts to singles having drinks at the same bar).
- Use QR Codes to link customers to loyalty schemes. You can provide customers coupons, loyalty points, redemption vouchers, and other promotional offers through the QR Codes.
- You can link your official website URL, social media account, blog page link, photo gallery, behind-the-scenes videos, etc. with the QR Codes.
- Add QR Codes to your product and help staffs get notified when supply is due.
- Share links relating to events of your products. For instance, you can share event details of different brewery tours around your region or link to musical concerts sponsored by your brand.
- Add additional information, such as contact details, map, locations where your product is available, etc.
In this fierce competition, QR Codes can help you soar above all and add an edge and uniqueness to your product. QR Codes are slowly taking precedence as a marketing tool in many industries. They are already effectively used in retail-shop display space, flyers, web and mobile applications, lottery tickets, and event tickets.
It is essential that you use a dynamic and customizable Qr code generator to ensure what you get is customized according to your brand and is optimized for scanning. You can also track valuable consumer data using QR Code Chimp solutions.