If you use bottles and cans to package your products, such as alcoholic beverages, soda, oils, or any other item, you should consider adding colorful customized QR codes on your bottles and cans. By offering authentic and engaging information, QR Codes on bottles and cans can be an ideal way to increase the value of your brand, product, and services, both at the time of purchase and after consumption.
What are QR Codes?
QR Codes are two-dimensional scannable boxes that you can find on beer cans, wine bottles, packaging labels, mobile applications, books, and even on clothes and physical documents. You will rarely find consumer goods packaging without a QR code on them. Almost all smartphones come with in-built QR Code scanners connected to the device’s camera. However, people can also download a free scanner from their respective OS store.
When it comes to cans and bottles, QR Codes can add a lot of value and appeal to the food and beverage brand. Many soda and beer brands, such as Coca-Cola, are investing in QR codes as a resource to enhance their attractiveness.
QR Code is one of the brand’s best youth-oriented marketing ideas.
For instance, upon scanning the QR Code on Coke Cans, customers can discover different pop-up gigs, videos, and Coke Music Platform details. The company has intelligently linked their cans (physical world) and their web content (digital world). This trend was essentially started in 2011 by Coke’s German subsidiary. Coca-Cola is the first beverage giant that piloted the use of QR Codes. Since 2011, they have been using QR Codes in their SmartLabel Scheme to provide nutritional facts in PDF QR Codes.
There are quite a few free online generators available. You can generate a QR Code through any of them. But you should choose a QR generator that lets you create customized QR codes according to your brand requirements and helps you make your cans and bottles more appealing. QRcodeChimp provides highly customizable QR codes with various colors, shapes, and stickers options.
What can you do with QR Codes on bottles?
It is quite surprising that only very few brands are thinking out-of-the-box and using the power of QR Codes. QR Codes can do a lot for your business and brand if you are a beverage producer. Here are plenty of examples to show you how.
As a part of the visual graphic, QR Codes can create the first impression about your soda, alcohol, or any other beverage bottle. However, the content you show on the QR code scan plays an even more significant role. Therefore, while considering adding QR codes to your bottles and cans, keep these two things in mind – one, the graphic appeal, and two, the information you will share.
Provide information about nutrition facts
Many customers like to know what goes inside their drinks. Most information is available on the backside of the package. You can still offer additional information that you cannot add to the can. It could include information such as product sustainability, carbon emission, calorie content, other nutritional values, benefits of the beverage, and how it is made. Whether it contains artificial sweeteners, and if yes, which one.
Ask for instant feedbacks
Food and Beverages companies can easily improve the quality and taste of their beverage by asking for instantaneous feedback or review of their product via QR Codes. You can attach feedback forms or redirect customers to your social media DM page so that they can connect with you. Instant feedback will help you understand your customers’ purchasing patterns and taste preferences.
Share your brand story
Would you like to talk about what went behind making that delectable wine of yours? Knowing the history and making of the product can increase customers’ loyalty towards it. For instance, you can share information about the growers, wineries, where the grapes came from, share videos of the manufacturing unit and authenticity, or share inspirational stories about the people behind the brand creation.
This could be useful if you’re an organic canned goods seller and want to share stories about your history, mission, quality, and production. You can use Quick Response codes as a tool to protect your brand from counterfeiting as well.
Post link to recipes and more
While sharing stories can increase customer loyalty, sharing links to recipes can improve attention and appeal. For example, you can provide recipes for each product you offer. This could be a kind of specialist knowledge you are providing to your customer to help you bring them closer. Marketing is not only about selling the products, but it is also about retaining customers and increasing brand recognition by providing more than what customers expect.
A wine brand could give tips such as how to enjoy best their wine, what tastes best with the wine when people scan the QR code on the bottle.
QR Codes can be your easy assistant or your brand voice to bring in more loyal and long-term customers.
Few other inventive ways to share information via QR Codes for bottles
- Use as a link to connect customers who have the same preferences and choices. For example, in Singapore, Harry’s Bar adds Codes to their beer bottles that allow the beer purchasers to send texts to singles having drinks at the same bar.
- Use QR Codes to link customers to loyalty schemes. You can provide customers coupons, loyalty points, redemption vouchers, and other promotional offers through the QR Codes.
- You can link your official website URL, social media account, blog page link, photo gallery, behind-the-scenes videos, etc., with the QR Codes.
- Add QR Codes to your product and help staff get notified when supply is due.
- Share links relating to events of your products. For instance, you can share event details of different brewery tours around your region or link to musical concerts sponsored by your brand.
- Add additional information, such as contact details, map, locations where your product is available, etc.
Conclusion
QR Codes can help you soar above all and add an edge and uniqueness to your product in fierce competition. They are slowly taking precedence as a marketing tool in many industries. They are already effectively used in retail-shop display space, flyers, web and mobile applications, lottery tickets, and event tickets.
It is essential that you use a dynamic and customizable Qr code generator to ensure what you get is customized according to your brand and is optimized for scanning. You can also track valuable consumer data using QR Code Chimp solutions.
