If we told you that you could store your upcoming fashion show’s minute details within the thin lines of barcodes a decade ago, you probably would have laughed at us. But now, this is possible with a simple, static QR Code on your ticket. There are plenty of reasons why you should use QR codes on tickets to support your event.
To know the reasons read on and then use QR Code Chimp to generate a customized QR code to make your tickets interactive.
What Are QR Codes?
QR Codes (Quick Response) are two dimensional, modernized bar codes that stand true to their meaning. They are set of blocks containing black and white areas that work as white noises. However, unlike traditional barcodes, QR Codes can be used beyond reading product information – they can essentially be developed as a link to connect the physical world and the digital world and bring your customers and you closer. Today QR Codes are being effectively used in Magazines, Text Books, StoreFront Displays, Mobile Apps, and even on Apparels.
QR Codes primarily use two things – the smartphone and the device’s camera. Today, we turn to our phones for every little thing for quick information. This brings us to the fact that your events can use the practical applications of QR codes and streamline the entire process.
How You Can Use QR Codes in Events
Every event comes with some kind of ticketing system. Tickets play quite a few key roles in adding an extra dimension to your event, including counting the number of participants that are most likely to arrive, providing viewers additional information that easily skips their mind, such as the date and time, and offering additional perks, such as promotional discounts, food coupons, itinerary, etc.
A ticket can be designed in endless ways to make it look attractive and informative. But QR Codes are something we usually don’t consider placing on tickets. But we should for it can make a traditional paper ticket more functional and interactive.
Nowadays most event tickets come with an electronic validation system that scans identities of attendees before gaining admission. However, a lot of other things should be placed within the tight space of a ticket.
With Ticket QR Codes, you can store such information elsewhere and free up space for other attractive elements – such as branding stuff and marketing creatives.
Well if this doesn’t change the dynamics of event tickets, here’s more – the scannable QR Codes (almost all smartphones today have inbuilt QR Code Scanners, so no worries there) can let you or any other event organizer or promotor streamline ticket selling and admission process. In fact, the code has even made ticketing paperless. Just scan the code and find everything on your smartphone – right from movie tickets to train passes to travel itinerary.
Smart ways to use QR Codes on tickets
You can apply the applications of QR codes on tickets in several creative ways. Since this is a new area to explore, let’s give you a head start:
Invite to join events and your social media
If you want your attendees to follow the development of your event, such as what more they can expect, who is going to come and who is not, including showing them what’s going behind the scenes, you can add a Social Media QR Code to your tickets. This could be a great choice when you are planning for a musical event, a fashion show, food festival, or a contest. When the participant scans the code on their mobile device, he will be directed to your Facebook or Instagram page created for the event.
Provide itinerary about a show, event or tour
This could be very useful if your ticket is part of a bigger event, such as a 3 days-4 Nights New Year Festival in Goa or Bali. It could be difficult for the guests to carry booklets of itinerary everywhere. Instead, you can place a scannable QR Code on the entry ticket containing detailed information about each day’s schedule, including information about various venues, getting there, and transport provision, food and time. In fact, you can change or modify the link from your end without re-printing a new QR Code. We think QR Codes could be useful for people who have booked tickets for ICC World Cup, FIFA World Cup or the Olympics.
Integrate experience and tickets
You can offer an all-new way for attendees to share their experiences from an event. Let’s take the above New Year Musical Festival in Bali for example – you include each ticket with a code and allow guests to instantly share experiences in the form of live videos, video posts, and images of the events unfolding at the fest.
QR Codes for lottery tickets
The winner of the lottery tickets hardly come to know that they have won at the right time because of the complex announcement process. But if you add a scannable QR Code on to your ticket, you can streamline the process by allowing players to find out the results on the linked URL provided in the code by themselves on time.
Rewarding customers with something more
QR codes can act as an enticer for customers to buy more tickets in the future. You can share loyalty rewards through QR codes, such as coupons from popular brands, discount vouchers on your website, surprise gifts for lucky winners, and more goodies, which will leave a happy smile on your loyal customers’ faces.
Whatever you are promoting today, be it a music festival or a local food truck event, if you want to streamline the admittance process and provide attendees something more to look forward to in the future, buy an affordable code from QR Code Chimp for your tickets and run a fabulous show.