QR Code tracking allows businesses and brands to understand whether their generated QR Code is helping them reach their marketing goals or not. For instance, QR Code analytics enable a product brand to find out where their products are being purchased the most, including the location, store, and demography. You can leverage the functionalities of Google Analytics powered QR Code tracking to build your promotional campaigns and improve your brand marketing strategies.
However, you must know that only Dynamic QR Codes feature tracking and analysis. In this article, we have discussed how QR Code tracking works, the benefits of dynamic fast track QR Codes, and how to use QR Codes for tracking.
QR Codes (Dynamic and Static)
Dynamic QR Codes can be tracked and edited, while Static QR Codes are easy to generate but untraceable and uneditable.
With dynamic QR Codes, you can track the scanning status in real-time. For instance, you can find out where the code was scanned, how many consumers scanned the code, the scan time, and which area received the maximum scans. You can also identify the devices used to scan the code.
Advantages of dynamic QR Codes are aplenty, one of the best being its editable features. You can edit a dynamic QR Code’s hosted content anytime without reprinting the code. For example, if you want to create editable QR Code campaigns (change the discount %, time, or venue, upgrade the user guideline, correct an error, add or remove a pic). We recommend using dynamic, Fast Track QR Codes.
On the other hand, static QR Codes are commonly used for personal use or for sharing information where tracking is not crucial, such as email, web address, SMS code, contact card, invitation, discount coupon, Google direction, etc.
What can you achieve through QR Code tracking and analytics?
If you want to check the success rate of your QR Code in marketing, you can use one or more metrics that dynamic QR Codes provide on real-time data analysis.
QR Codes can also help you regulate product dispersion and prevent malpractices, such as counterfeiting of goods and theft. What’s more? If a campaign is not producing desired results, you can alter the campaign QR Code or even create a new code using A/B testing.
A/B testing and QR Codes
A/B testing is a renowned strategy used in email and text marketing, social media advertising, SEO, and print media. In A/B testing, marketers run two or more similar ad strategies or campaigns to see which better engages the target audience. It gives clarity and direction to marketing tactics.
You can implement A/B testing with QR Codes by customizing codes using different aspects, each slightly varying from the other. You can experiment with different Call-to-Actions (CTAs), different colors, frames, background images, elements, and different target audiences.
And with Google Analytics, you can track the performance grid of each customized QR Code over a while to discover your metrics.
What are the metrics that QR Codes provide?
Besides finding the ROI (return of investment), Dynamic QR codes can help you track and analyze the following metrics. The ROI, however, can be defined in different ways, and the expected outcome is totally up to you.
Location of the scan
The location of the scan can be traced using the IP address of each individual’s device. Use the mentioned below metric to find out the specific city or country that offers the maximum engagement of your brand product or service. A simple Billboard or Poster QR Code will help you understand this.
Total number of scans
If you want to search how many QR Code scans happened, including the duplicate scans. You can also determine the number of scans a top location received along with the location metric. You can leverage the information to enhance and boost your strategy in that particular location, store, and city.
Operating system used
QR Code tracking can also reveal the type of operating system (Android, iOS, Windows Chromes, etc.) used to scan the code. For instance, an app company can use the information to increase app downloads for that particular OS only.
Time, hour, and day of the scan
With live-data scanning and reporting, you can also break down the number of scans based on the month, week, day, and hour. You can use the data to compare success rates in various time zones.
Number of unique scans made
Suppose you want to find out how many times a particular iOS device (through IP address), located at Madison Avenue in New York, has scanned your QR Code between 5 PM and 10 PM on Monday and Tuesday. In that case, you can do it through Google Analytics Unique QR Code Tracking.
Google Analytics for QR Codes
Google Analytics is the best and most reliable tool to track and analyze QR Codes across a broad spectrum of metrics. There are no second thoughts about it.
Google Analytics is an essential part of digital marketing activities. So, you must use its unique features to obtain maximum benefits from your QR Code campaigns.
For example, you must link your website to Google Analytics if you own one. Mainly if you aim to track the website traffic directed via the QR Code scan, i.e., how many users purchased products from your website after scanning the referral QR Code.
This is one of the ideal ways to evaluate your QR Code’s success in ROI.
ROI is the most critical metric that helps you achieve your business targets, both financially and customer-reach-wise.
You must also keep in mind that no one has ever achieved 100% success in their first marketing campaign, let alone QR Codes campaigns.
The process involves different types of A/B testing strategies and levels of metrics, besides being patient. Like any other digital marketing strategy, QR Code campaigns take time to hit the bull’s eye.
However, in comparison, QR Codes are one of the cheapest and unique marketing and advertising tools that you can utilize to reach and engage more customers.
To check out various QR Codes solutions, visit QR Code Generator. You can also generate your customized QR Code without technical help.
