Free QR Code Generator Online
  • Generate QR Code
  • Articles
  • QR Code Generator Guides
  • QR Code Business Ideas
  • QR Code Marketing
  • Pricing
  • Home
Qr Code Chimp Logo
  • QR Code Generator
  • Solutions
  • Pricing
  • Articles
  • QR Code Generator Guides
  • QR Code Business Ideas
  • FAQs
  • Contact Us

How does QR Code tracking work?

by Qr Code EditorOctober 26, 2020no comment
QR code tracking

QR Code tracking allows businesses and brands to understand whether their generated QR Code is helping them reach their marketing goals or not. For instance, QR Code analytics enable a product brand to find out where their products are being purchased the most, including the location, store, and demography. You can leverage the functionalities of Google Analytics powered QR Code tracking to build your promotional campaigns and improve your brand marketing strategies.

However, you must know that only Dynamic QR Codes feature tracking and analysis. In this article, we have discussed how QR Code tracking works, the benefits of dynamic fast track QR Codes, and how to use QR Codes for tracking.

Shapes QR Code Generator

QR Codes (Dynamic and Static)

Dynamic QR Codes can be tracked and edited, while Static QR Codes are easy to generate but untraceable and uneditable. 

With dynamic QR Codes, you can track the scanning status in real-time. For instance, you can find out where the code was scanned, how many consumers scanned the code, the scan time, and which area received the maximum scans. You can also identify the devices used to scan the code. 

Dynamic and static QR code

Advantages of dynamic QR Codes are aplenty, one of the best being its editable features. You can edit a dynamic QR Code’s hosted content anytime without reprinting the code. For example, if you want to create editable QR Code campaigns (change the discount %, time, or venue, upgrade the user guideline, correct an error, add or remove a pic). We recommend using dynamic, Fast Track QR Codes. 

On the other hand, static QR Codes are commonly used for personal use or for sharing information where tracking is not crucial, such as email, web address, SMS code, contact card, invitation, discount coupon, Google direction, etc. 

What can you achieve through QR Code tracking and analytics?

If you want to check the success rate of your QR Code in marketing, you can use one or more metrics that dynamic QR Codes provide on real-time data analysis.

QR Codes can also help you regulate product dispersion and prevent malpractices, such as counterfeiting of goods and theft. What’s more? If a campaign is not producing desired results, you can alter the campaign QR Code or even create a new code using A/B testing. 

A/B testing and QR Codes

A/B testing is a renowned strategy used in email and text marketing, social media advertising, SEO, and print media. In A/B testing, marketers run two or more similar ad strategies or campaigns to see which better engages the target audience. It gives clarity and direction to marketing tactics.

You can implement A/B testing with QR Codes by customizing codes using different aspects, each slightly varying from the other. You can experiment with different Call-to-Actions (CTAs), different colors, frames, background images, elements, and different target audiences. 

And with Google Analytics, you can track the performance grid of each customized QR Code over a while to discover your metrics. 

What are the metrics that QR Codes provide?

Dynamic and static QR code

Besides finding the ROI (return of investment), Dynamic QR codes can help you track and analyze the following metrics. The ROI, however, can be defined in different ways, and the expected outcome is totally up to you.

Location of the scan

The location of the scan can be traced using the IP address of each individual’s device. Use the mentioned below metric to find out the specific city or country that offers the maximum engagement of your brand product or service. A simple Billboard or Poster QR Code will help you understand this. 

Total number of scans

If you want to search how many QR Code scans happened, including the duplicate scans. You can also determine the number of scans a top location received along with the location metric. You can leverage the information to enhance and boost your strategy in that particular location, store, and city.

Operating system used

QR Code tracking can also reveal the type of operating system (Android, iOS, Windows Chromes, etc.) used to scan the code. For instance, an app company can use the information to increase app downloads for that particular OS only.

Time, hour, and day of the scan 

With live-data scanning and reporting, you can also break down the number of scans based on the month, week, day, and hour. You can use the data to compare success rates in various time zones. 

Number of unique scans made

Suppose you want to find out how many times a particular iOS device (through IP address), located at Madison Avenue in New York, has scanned your QR Code between 5 PM and 10 PM on Monday and Tuesday. In that case, you can do it through Google Analytics Unique QR Code Tracking.

Google Analytics for QR Codes

Google Analytics is the best and most reliable tool to track and analyze QR Codes across a broad spectrum of metrics. There are no second thoughts about it. 

Google Analytics is an essential part of digital marketing activities. So, you must use its unique features to obtain maximum benefits from your QR Code campaigns. 

For example, you must link your website to Google Analytics if you own one. Mainly if you aim to track the website traffic directed via the QR Code scan, i.e., how many users purchased products from your website after scanning the referral QR Code. 

This is one of the ideal ways to evaluate your QR Code’s success in ROI. 

ROI is the most critical metric that helps you achieve your business targets, both financially and customer-reach-wise.

You must also keep in mind that no one has ever achieved 100% success in their first marketing campaign, let alone QR Codes campaigns.

The process involves different types of A/B testing strategies and levels of metrics, besides being patient. Like any other digital marketing strategy, QR Code campaigns take time to hit the bull’s eye. 

However, in comparison, QR Codes are one of the cheapest and unique marketing and advertising tools that you can utilize to reach and engage more customers.

To check out various QR Codes solutions, visit QR Code Generator. You can also generate your customized QR Code without technical help.

Create QR Code Now!
QR code guides
Previous

QR code scanner – How to scan QR code on iPhone

October 16, 2020
Next

QR Code Technology Statistics for 2020 You Should Know

November 2, 2020

Leave a Reply Cancel reply

Related posts

Measure and Increase the ROI of Your Professional Networking
Featured, Miscellaneous,

How to Measure and Increase the ROI of Your Professional Networking?

by Qr Code Editor1 day agono comment
Digital Business Card Statistics, adoption, top players, application
Featured,

Digital Business Card Statistics in 2023: Usage, Applications, Adoption, and Top Players

by Qr Code Editor2 weeks agono comment
Best Digital Business Card Makers
Featured,

6 Best Digital Business Card Makers for 2023 – Secure, Enterprise, and Scalable

by Qr Code Editor3 weeks agono comment
Electronic Business Card
Featured, QR Code Generator Guides,

Electronic Business Card: How to Create One + Key Benefits

by Qr Code Editor4 weeks agono comment

Search..

Recent Trends

  • How to Measure and Increase the ROI of Your Professional Networking?

    How to Measure and Increase the ROI of Your Professional Networking?

    1 day ago
  • Digital Business Card Statistics in 2023: Usage, Applications, Adoption, and Top Players

    Digital Business Card Statistics in 2023: Usage, Applications, Adoption, and Top Players

    2 weeks ago
  • 6 Best Digital Business Card Makers for 2023 – Secure, Enterprise, and Scalable

    6 Best Digital Business Card Makers for 2023 – Secure, Enterprise, and Scalable

    3 weeks ago
  • Electronic Business Card: How to Create One + Key Benefits

    Electronic Business Card: How to Create One + Key Benefits

    4 weeks ago
  • 7 Ways Digital Business Cards Can Grow Your Business + Best Practices

    7 Ways Digital Business Cards Can Grow Your Business + Best Practices

    2 months ago

Follow Us On

Commonly Searched

Business Networking (2) Case study (3) Create customised QR codes (2) D2C (2) digital business card (20) dynamic QR code (2) How to create QR code (2) iPhone QR code scanner (2) Marketing (3) merchandise QR codes (3) qr code (2) QR code business card (11) qr code dog collar (3) qr code dog tag (3) QR code for advertising (22) QR code for business card (18) QR code for businesses (24) QR code for Healthcare (3) QR code for hotel (6) QR code for marketing (45) QR code for mobile applications (2) qr code for pets (3) QR code for real-estate (2) QR code for restaurant (8) QR code for Retail (6) QR code for tourism (2) QR code for user engagement (19) QR code for vCard (5) qr code for visiting card (2) QR code generator (10) QR code guides (45) Qr code marketing (12) QR code on books (3) QR code on Business Card (8) QR code on marketing materials (21) QR code on packaging (6) QR code on wine bottle (2) qr code packaging (6) QR code Scanner (2) QR codes for education (4) QR code tag (2) smart packaging (4) social media marketing (2) Ultimate success guides (11) use case (3)
QR Codes
  • QR Code Generator for Facebook
  • QR Code Generator for Coupons
  • QR Code Generator for Events
  • QR Code Business Card
  • QR Code Generator for App Download
  • QR Code Generator for Google
  • QR Code Maker - Chrome Extension
  • Digital Business Card
  • QR Code Maker
 
  • QR Code Generator for Image Gallery
  • QR Code Generator for Social Media
  • QR Code Generator for Business Page
  • QR Code Generator for Youtube
  • QR Code Generator for Google Map
  • QR Code Generator for link
  • QR Code Generator for PDF
About
  • Articles
  • Services
  • Pricing
  • Terms
  • Privacy
  • QR Codes FAQ
Connect With Us
Get in Touch
Email: support@qrcodechimp.com
Connect with Us
© QRcodeChimp @ 2022
Disclaimer : 'QR Code' is a registered trademark of DENSO WAVE INCORPORATED.