ECommerce is rapidly turning into mobile commerce.
Mobile eCommerce sales in the US are projected to reach $710 billion by 2025, constituting almost half of all eCommerce sales.
Shopping convenience and increasing mobile and internet adoption are the primary reasons driving this change.
It’s always convenient for shoppers to open a mobile app and place an order. And with over 5 billion people having a smartphone, mobile shopping is the norm.
But for eCommerce marketing, you can’t overlook traditional advertising channels like newspapers, TV, and billboards.
How will you bring shoppers from offline touchpoints like print and TV to online shopping channels like websites and mobile apps?
Here’s where QR codes come into the picture.
You can use QR codes to bring shoppers from traditional ads and even desktops to mobile and make shopping easier. Strategically using QR codes in eCommerce marketing can help you increase sales and revenue.
Here’s a complete guide to using QR codes in eCommerce.
How to use QR codes in eCommerce?
QR codes have various applications for marketing and customer engagement. In eCommerce, you can use QR codes to deliver unique and engaging user experiences, resulting in higher user engagement and sales.
Let’s delve into the best applications of QR codes in eCommerce.
Bring shoppers to your eCommerce website
The main idea behind using QR codes in eCommerce is to bring customers to your website. Create a QR code for your website and put it on your marketing materials like billboards, newspaper ads, flyers, etc. Customers can scan the QR code on their phones to visit your website and buy products.
Send customers to product pages
You can also use QR codes to send consumers directly to a product page on your site. Just create a URL QR code for the product page and share it across channels. Customers can scan the QR code to visit the product page and buy it.
Promote your eCommerce app and increase downloads
Most people who shop on their phones do it through a mobile app. To leverage the rising mobile usage in eCommerce, you should provide a mobile shopping app.
Once you have a mobile shopping app, it’s time to promote it. Here’s where QR codes come into the picture.
You can create an App Download QR code to share the Play Store and App Store download links. Upon scanning the QR code, users will reach a web page where they can select the platform and download the app.
Sign up consumers and generate leads
Looking for a non-invasive and engaging way to add people to your marketing list?
QR codes are an excellent lead generation tool, and you can use them to sign up people to your email list.
For instance, you can create a QR code for the email sign-up page and put it on the product packaging to allow customers to join your email list.
QRCodeChimp’s QR Code for Page solution lets you create a custom landing page with QR code for seamless lead generation.
Share in-depth product information with packaging QR codes
You can also put QR codes on product packaging to share in-depth product information, usage instructions, tutorials, recipes, and more.
Let’s look at the example of Maison & Cuisine, a foldable wardrobe seller.
The brand included a QR code on the instruction manual to send users to a video containing the step-by-step process of assembling the wardrobe.
Collect customer feedback and reviews
A Feedback QR code helps you collect customer feedback. Upon scanning the QR code, users will reach the feedback page, where they can rate and review the product.
Therefore, QR codes are an excellent tool to expedite the otherwise tedious rating process.
Connect with consumers on social media
Social media is an essential pillar of marketing for eCommerce brands. When people follow you on social media, you can better engage them and turn them into loyal consumers.
You can create a Social Media QR code to share all your social media profiles in one place and allow people to follow them easily.
Where should you put a QR code?
Having discussed the applications of QR codes in eCommerce, let’s look at some of the most impactful places for putting a QR code.
Billboards, hoardings, and signage
Putting up billboards and hoardings is a great way to advertise products and reach a large customer base. Leading eCommerce companies like Amazon and IKEA use billboards to boost awareness.
By including QR codes in your billboard and signage ads, you can bring people directly to your website and generate sales.
Newspapers and magazines
Newspapers and magazines are also excellent advertising channels for eCommerce brands. You can incorporate QR codes into your newspaper and magazine ads to bring people to your website, product page, mobile app, social media, and other channels.
Brochures and flyers
ECommerce brands can make their brochures and flyers more actionable with QR codes. Include a QR code in your brochure/flyer to send people to your website or mobile app.
Several eCommerce brands invest in TV advertising because of its vast reach and colossal impact. With QR codes, you can make your TV ads more engaging and actionable.
Include a QR code in your TV ad and display it for a few seconds. Interested viewers can scan the QR code to visit your website and make a purchase.
Product packaging is another fantastic place for putting QR codes. You can use QR codes on product packaging to send customers to a wide range of online channels. You can either use QR codes to share helpful information related to the product or use them for branding and marketing.
Getting more sales is the topmost priority for all eCommerce brands. And the sales you generate depend significantly on your marketing and advertising.
QR codes are an excellent addition to the marketing strategy of every eCommerce brand. Their use cases, ease of use, and affordability make them a robust tool for eCommerce marketers to drive more sales.
If you want to implement QR codes in your eCommerce marketing, QRCodeChimp has your back. Sign up for free and kickstart your QR code journey.