Trust is the biggest purchase driver in marketing. In fact, 67% of consumers must trust a brand before buying its products or services. And what’s the best way to build trust? Providing accurate, transparent information to customers. PDFs are a go-to medium for brands to
The gap between digital and physical channels is diminishing. Omnichannel has become the norm, as people expect a unified experience across channels and touchpoints. Brands need to strategically integrate digital and physical media to provide a phygital experience to their consumers. Omnichannel is the new
