Of the many business applications of QR codes, smart product packaging is undoubtedly the most significant. The global smart product packaging market is projected to reach $38 billion by 2030.
Good packaging protects your product. Great packaging protects your brand.
Prominent brands like L’Oreal, Nestle, and Pepsi have used QR codes on product packaging to bridge the offline-online gap and increase customer engagement.
If you want to do the same, keep reading. Here’s all you need to know about QR code labels and smart packaging with QR codes.
How does a QR Code Label work?
A QR code label is a QR code printed on product packaging. It can be a sticker or a part of the QR code packaging design.
You must’ve seen barcode labels on product packaging. QR code labels are an upgraded version of barcode labels. They can carry more information and engage the users better.
The QR code in the label can be of any type and serve any purpose. For example, it can send people to a website, PDF, social media profile, app download link, etc.
Consumers can scan the QR code label from their smartphones to reach the destination and engage with the brand.
How to create a QR Code Label?
Creating a QR code label is easy and doesn’t require technical knowledge or skills. You just need a robust QR code platform, and QRCodeChimp has you covered.
Here’s how to create a QR code label with QRCodeChimp.
1. Go to QRCodeChimp
Visit qrcodechimp.com and click on the Solutions tab.
2. Select a Solution
You’ll come across 35+ QR code solutions for multiple use cases. Choose a solution as per your requirements.
For example, if you want to share in-depth product information in the form of a downloadable PDF, select the PDF to QR Code solution.
3. Create the QR code
Fill in the needed fields. In the case of a PDF QR code, you can either enter the PDF URL or upload the PDF file from your local storage or QRCodeChimp account’s file manager.
4. Customize the QR code
Go to the “Design, Decorate, and Customize” section and decorate your QR code. The following customization options are available in QRCodeChimp:
- QR shapes
- Decorate your Picture
Play around with these options to create a compelling QR code.
Save your QR code
Once you’re done creating and designing your QR code, click on “Save QR Code.” Give a name to your QR code campaign, select a folder if needed, and click on Save. Your QR code will be saved in your dashboard.
Print the QR code
The final step is to print the QR code on the product packaging. Go to your dashboard and download the QR code. Select the file format and resolution, and click on Download.
The QR code will be downloaded to your local storage.
Finally, print the QR code and put it on your product packaging.
Benefits of a QR Code Label
QR code labels have various marketing and customer engagement advantages. Here’s why you should incorporate QR codes into your product packaging strategy:
Inform and educate your customers
Customers are smarter than ever and want to know everything about a product before buying it. This is especially true for food and beverage products, as two out of three consumers check ingredients before purchasing eatables.
However, product packaging has limited space, and it’s not possible to share all the information.
QR code labels bridge this gap and enable you to share in-depth product information with a single scan. For instance, you can use a PDF to QR code to share a PDF file containing product details. Consumers can scan the QR code to view the PDF and learn about the product.
Make your product packaging appealing
The design of product packaging is more important than you probably think. Over 70% of American consumers say that product packaging design influences their purchase decisions.
You can use QR codes to make your product packaging more attractive.
QR codes are an excellent design tool that can add visual appeal to your product packaging.
Use unique QR code shapes, colors, patterns, and other design options to make your QR codes appealing and align them with your entire product packaging.
QRCodeChimp offers extensive customization options to make your QR codes look stunning. Use 60+ QR code shapes, 150+ stickers with CTAs, colors, and more to perfectly design your QR codes.
Bridge the offline-online gap
One of the biggest advantages of a QR code label is that it helps you bridge the gap between online and offline channels. You can bring an offline audience to any online channel, like a website, landing page, social media profile, email list, digital business card, etc.
Hence, QR code packaging can be the foundation of your offline-to-online onboarding strategy. With QR code labels, you can seamlessly bring offline consumers to online channels and build meaningful relationships with them.
Make your product packaging trackable
Product packaging is an integral part of every marketing strategy. And in every marketing strategy, tracking is essential. You need to know how your product packaging efforts are performing.
Dynamic QR codes add tracking capabilities to your product packaging campaigns. You can track the scans of your dynamic QR codes and view useful information, like:
- Number of scans
- Time of scans
- Location of scans
- Device and browser information
This information can help you understand your consumers better and optimize your marketing campaigns accordingly.
Boost customer interaction and engagement
QR codes make your product packaging more actionable, increasing customer interaction and engagement.
Most consumers see product packaging as a protective layer on the product. But when you add QR codes to the product packaging, you make it more than just a piece of paper or cardboard for protection. People can use their smartphones to instantly connect with your brand and take meaningful action.
QR codes diminish the gap between your brand and consumers and provide them with a more engaging and interactive experience.
Enhance brand awareness and recall
Product packaging is instrumental to every business’ branding. And with QR codes, you can take your branding to another level. Create a QR code with your logo to turn it into a powerful branding tool.
With QRCodeChimp, you can also turn your logo into a QR code for enhanced branding.
Furthermore, you can white label your QR codes to ensure brand consistency.
Best ways to use a QR Code Label
The scope of QR code packaging is massive. QR codes have several use cases, and you can use them on product packaging to achieve various marketing objectives.
Let’s look at some effective ways to use QR codes on the product packaging:
Share PDFs and other files
QR codes allow you to share detailed product information. You can create a QR code for PDFs, images, videos, and other file formats to share them with a single scan.
Bring people to your website/landing pages
The best way to bridge the offline-online gap is to bring people to your website or landing pages. Once people are on your site, they can engage with your brand and become repeat consumers.
Send consumers to social media profiles
Social media should be an essential aspect of every brand’s marketing strategy. In fact, 73% of marketers consider social media effective for their business.
If you want to promote your social media profiles, QR codes can help. You can include a social media QR code on the product packaging to send people to your social media profiles.
Promote app downloads
If you want to increase mobile app downloads, you can put an App Download QR code on your product packaging. Upon scanning the QR code, users can reach a display page containing the download links to Android and iOS app versions.
Collect feedback and reviews
Incorporate a Feedback Form QR code into your product packaging to send people to a feedback form. Users can scan the QR code to reach the form and submit their feedback. Similarly, you can use a Google Review QR code to get more Google reviews.
Share contact details and other information
You can also use QR code labels to share contact information, like phone number, email ID, etc. For instance, you can create a Business Page QR code to share information about your business, including the location, contact information, website, etc.
Best practices for using a QR Code Label
Having discussed the benefits of QR code labels and how to use them on product packaging, here are some ways to ace your QR code product packaging game.
Make the QR code easily visible and scannable
The QR code label should be clearly visible so that people can find and scan it. Besides, it should be large enough for users to scan it in a single attempt. So, ensure proper placement of your QR code label.
Include a CTA with your QR code
Always include a call to action (CTA) with your QR codes to tell users what they need to do. For example, if you create a QR code for your website, use a CTA like “Scan to Visit Website.”
Add a logo to your QR code
Add your brand’s logo to the QR code label to make it recognizable. A logo makes your QR code label brandable and enhances your branding efforts.
Create a dynamic QR code
Always create a dynamic QR code so that you can track its scans and measure your product packaging efforts. You can also edit the contents of a dynamic QR code in real time without reprinting the QR code.
Decorate your QR code
Go beyond square-shaped, black-and-white QR codes and make your QR codes visually appealing. Choose the proper shape, body type, eye shape, and color combination to create your QR code look spectacular and align it with your brand.
Smart product packaging is no longer an option in this interconnected world. Every brand must harness the power of product packaging by making it intelligent and connected.
QR code labels are cost-effective, easy to use, and versatile, making them the best solution for smart product packaging. With QR codes, you can bridge the offline-online gap and offer a true omnichannel experience to your consumers.
Looking for a robust solution to create QR code labels? QRCodeChimp has your back.
Once you’ve decided on the type of QR code for your product packaging, visit QRCodeChimp to create a QR code label in a few easy steps. We offer 35+ QR code solutions for various business use cases.