Top 10 Customer Feedback Tools for Business in 2025

In the words of Jeff Bezos, “Amazon comes from the desire to impress customers rather than the zeal to best competitors.” The e-commerce giant’s primary goal is to become the “Earth’s most customer-centric company.” 

Bezos knows well that customer satisfaction is the foundation of a business. Generally, a business can collect customer feedback by asking a specific question, such as, “How was your dining experience with us today?” 

Customer feedback tools are advanced technologies that help you understand customers’ wants, choices, and concerns better. The best thing about the tools is that they simplify feedback collection and analysis, allowing companies to address a specific situation or product and quickly improve on it. 

Let’s learn how customer feedback tools simplify the organization’s efforts toward becoming a customer-centric company.

Why use customer feedback tools in 2025?

With technological advancements and the constant rollout of new products, customers are increasingly aware of their options for any product or service. Thus, their preferences and choices keep changing from time to time. 

Considering the ever-changing customer behavior, here are the four advantages customer feedback tools will likely offer businesses in 2025. 

✅ Understanding customer needs better: Feedback tools provide valuable insights into customers’ pain points, needs, concerns, and expectations. Businesses often collect demographic insights, conduct sentiment analysis, and identify changing customer trends using tools. Once businesses understand the specific needs of their customers, providing personalized or hyper-personalized offerings becomes easier. 

✅ Improving products and services: You can identify drawbacks or inefficiencies in your products or services based on customer feedback and quickly resolve the issues. You can refine your offerings by integrating new features and product or service updates. Customer feedback tools provide insights that enable businesses to allocate resources better, train internal staff, integrate advanced features or technologies, deliver real-time solutions, and improve operational flow. 

✅ Enhancing customer experience and satisfaction: Providing personalized offerings by offering customer-driven products and services can easily enhance customer experience and satisfaction with a brand. The tools help businesses refine their marketing strategies to align with every stage of the customer journey, delivering better experiences that resonate with their audience. Remember, customer experience is the top priority when buying a product, leaving behind other key factors, like pricing and product quality.

✅ Driving business growth: Customer satisfaction and enhancing customer experience result from how businesses strategically convert data into product or service offerings. This helps foster customer loyalty and retention, building trust and long-term relationships between customers and brands. Having satisfied customers positively impacts business profitability, affirms brand reputation, and helps the company gain a competitive edge in the market.

Thus, businesses must amplify their means to learn about ever-changing customer needs promptly by using customer feedback tools, which also help them to increase their bottom line and stay competitive in the throat-cutting market. 

Key factors to choose the best feedback tools

A business should consider six primary factors when deciding on the best feedback tools. They are as follows:

☑️ Data protection: Choose a tool that can provide maximum security for data protection, like SOC 2 Type II and multi-factor authentication. Handling customers’ sensitive information can be risky without robust data protection measures. 

☑️ Cost-effectiveness: Check the platform to see if it has flexible pricing structures and offers advanced features simultaneously. You can conduct a comparative study of product pricing to find the best tool at affordable costs.

☑️ Customization options: Look for tools that offer a range of customization options that allow you to make them unique for your branding and specific business needs. 

☑️ Easy-to-use tool: Ensure you choose user-friendly tools to streamline feedback collection and data management effectively. Also, check if the tools are easily integrated into different platforms, such as websites, social media, etc. 

☑️ Analytics & insights: Select a tool that tracks and analyzes feedback through a robust analytical dashboard. You can get insights into customer wants and enhance their satisfaction using analytics.

☑️ Prompt customer support: Pick the platform with prompt and reliable customer support when facing technical problems or urgent help, such as changing product plans.

Now, let’s explore the top 10 customer feedback tools for businesses in 2025 to improve customer experience or support service. 

Top 10 customer feedback tools in 2025

Considering the unique features and pricing structures, we have chosen the best ten customer feedback tools a business can consider in 2025. Here are the key insights for each tool. 

1. QRCodeChimp 

QRCodeChimp is the best platform for integrating feedback forms using QR codes. The platform allows you to share a feedback form using physical and digital platforms. Due to simplified processes, feedback QR codes enable businesses to collect customer reviews and ratings quickly. 

Unique features:

• Customization of feedback forms with the brand logo and different colors 
• Templates for feedback forms, including product feedback
• Built-in smart feedback for quick review from customers
• Robust data security systems, including a SOC 2 Type II certificate and multi-factor authentication, with GDPR compliance
• Easy to embed your website URL with the feedback form 
• Email notifications on form submission
• Data tracking and analytics of customer feedback based on time-wise, device-wise, and location-wise in a single dashboard

Pricing:

• Free plan available 
• Contact the sales team for a “Free Trial.” 
• Paid plans start from USD 6.99 to USD 174.95 per month when paid yearly
• Exclusive pricing plan for enterprises

Best for:

• Ideal for all sizes of business, including solo entrepreneurs, startups, small & medium enterprises, and large enterprises 
• Across businesses, like hotels, restaurants & cafes, entertainment centers, clinics, retail stores, gyms & spas, etc. 
• Low-cost QR-based feedback solutions

2. Hubspot

Hubspot offers a comprehensive customer feedback tool that eases customer surveys via email or web links. Its tool enables effortless collection of customer data and easy sharing. 

Unique features:

• A user-friendly platform with robust feedback management functionalities
• Different types of surveys—net promoter score (NPS), customer satisfaction (CSAT), and customer effort score (CES) surveys
• Key metrics like customer satisfaction scores, customer loyalty, and customer sentiment tracking
• Customizable templates and analytics in a single dashboard

Pricing:

• A free 14-day trial facility
• No free plan is available
• Paid plans start from USD 15 to USD 150 per month when paying upfront, with three different plans

Best for: 

• Suitable for large organizations, scaling customer relationships
• Robust CRM and feedback features integrated with marketing

3. Hotjar

Hotjar provides AI-enabled survey tools that provide information about real-time customer feedback. Its key products include surveys, feedback buttons, heatmaps, session recordings, and live interviews. 

Unique features:

• AI-enabled feedback analysis and multiple survey templates
• Recording session to identify user frustration and confusion signals
• Spot errors and bugs through console tracking
• Customize the survey form and target feedback for user segments 

Pricing:

• Free plan available 
• Paid business plans for 500 monthly responses in surveys & feedback start from USD 48 to USD 128 per month when billed annually. 

Best for:

• Suitable for small businesses that focus on websites and UX/UI feedback

4. SurveyMonkey

SurveyMonkey offers an all-in-one survey solution specializing in online polls and event feedback. Its product offerings include NPS for customer satisfaction and loyalty tracking.  

Unique features:

• Multiple feedback form templates are available 
• Availability of customization options
• Flexible survey platforms offering open comments, multiple choice, and ratings or satisfaction scales

Pricing:

• Free plan available
• Paid plans for individuals start from USD 10 monthly, and teams from USD 20 monthly when paid annually. For an enterprise plan, contact the sales representatives. 

Best for:

• Suitable for small and large businesses focusing on scalable survey needs

5. ProProfs Qualaroo

ProProfs Qualaroo provides AI-powered feedback and advanced targeting for specific customer segments. It gathers precise insights on customer feedback at various touchpoints. 

Unique features:

• Offering multi-channel feedback, like on-site, in-app, and email surveys
• AI-powered report & sentiment analytics
• High response rate with question branching 
• Branching logic for maximizing insights about customer interactions

Pricing:

• Free plan available
• Business plan starts from USD 19.99 per 100 responses monthly

Best for:

• Suitable for large enterprises focusing on survey needs for behavioral targeting and UX research

6. Trustpilot

Trustpilot is a reliable platform that allows businesses to enhance reputation management by building customer trust with open reviews.

Unique features:

• Verified reviews to enhance Google Seller Rating for businesses
• Share and display Trustpilot ratings and reviews on your website and email signatures
• Customer feedback immediately after purchase
• Robust review invitation methods for verified customer feedback 

Pricing:

• Free plan available
• Paid plans start from USD 259 per month/domain (Plus) to USD 1,059 per month/domain (Advanced). 

Best for:

• Suitable for large enterprises focusing on online reputation management

7. Podium

Podium is a review platform offering various tools to capture and manage customer feedback from different channels, including text or sms, email, or social media. 

Unique features:

• Centralized dashboard for review and feedback management
• Enabling bulk text messages and the collection of real-time feedback on customer interaction 
• Feedback collection by integrating Google, Instagram, and Facebook reviews
• Customer feedback through conversion history and call recording

Pricing:

• No free plan is available
• Plan pricing starts from USD 399 (Core), USD 500 (Pro), and custom pricing (Signature)

Best for:

• Suitable for large enterprises focusing on messaging-based feedback or SMS marketing

8. Typeform

Typeform offers versatile feedback tools for feedback surveys and forms. Its product offerings allow NPS, multiple-choice feedback, and ratings.

Unique features:

• Easy integration of survey links on social media
• Multiple templates for various feedback uses
• Surveys embedded in emails and websites
• Interactive surveys and conversational forms with conditional logic
• Integration with other apps, including Hubspot, Google Sheets, Mailchimp, Slack, etc.

Pricing:

• Free plan available
• The basic paid plan starts at USD 25 per month when billed annually. Custom pricing for the enterprise plan. 

Best for:

• Suitable for small and large businesses focusing on video and easy interaction for customer feedback collection

9. InMoment

InMoment is known for its AI-powered conversational intelligence that helps businesses understand customer interactions and increase customer satisfaction.  

Unique features:

• AI-infused surveys for solicited customer feedback
• Enabling the collection of data at every customer experience signal
• Impacting social media rating, helping with reputation management. 
• Unifying omnichannel feedback collection through online, in-store, etc., with customer intent prediction

Pricing:

• The average monthly data cost for InMoment software is around USD 3,125, as explained by Vendr. 

Best for:

• Suitable for large businesses focusing on enterprise customer experience management

10. Zonka Feedback

Zonka Feedback offers comprehensive customer feedback surveys by integrating AI-driven data from all customers’ touchpoints. 

Unique features:

• Ease of closing the feedback loop with AI analytics
• Customizable templates with easy integration with CRMS like Hubspot, Helpdesks like Zendesk, and project collaboration tools like Jira
• Actionable insights on customer journey and enhance customer experience (CX) with sentiment analysis
• Offering CX metrics, including CSSAT, NPS, and CES, to enable real-time issue resolutions

Pricing:

• Free plan & 14-day free trial available 
• Paid plans start from USD 49 per month with a 250 response limit and custom prices for the enterprise plan. 

Best for:

• Suitable for small and large businesses focusing on data-based customer experiences

Conclusion

Customer feedback tools are the most effective way to learn about customer expectations, wants, and preferences. These tools allow businesses to track and measure customer touchpoints and brand interactions. 

The feedback tools help businesses ultimately improve their customer experience. However, each tool has unique features that cater to specific feedback needs, and deciding on the best tool depends on your business requirements. 

Frequently asked questions