As more and more restaurants are opening up, interesting and clever ways to serve customers has become imminent. If dishes quality and taste are great and yet you are failing to attract eaters to your eatery, you should consider instituting QR Codes in restaurants to attract and engage walk-in, takeaway, as well as home-delivery customers.
Many popular restaurants have begun embracing QR Code technology in different ways to promote and market restaurants. While the QR Code has been around us for decades in the form of barcodes, it has evolved into a smartphone-readable format that has the capability to store more information than the traditional barcode. This includes digital and editable menu cards, restaurant Google Maps direction, contact details, recipe videos, website links, photo gallery, payment modes, and other content.
As the restaurant industry is bouncing back to work after the epidemic lockdown, you will find more brands switching to QR Codes to serve customers.
QR Codes in Restaurants – How Can You Use
The best part about implementing QR Code is that its quick to respond as the name suggests. When scanned by a smartphone, it can exchange information between restaurants and customers within few seconds. Many global brands, especially from the food and electronics sectors have implemented QR Codes as an effective marketing tool. You could do a lot with Quick Response Codes – right from encouraging customers to download menu through reserving seats online to viewing recipes and more.
If you are revamping your restaurant to fit into the new post lockdown norms, look at the ways to engage guests better using QR codes in restaurants.
P.S.: QR Codes can be generated at a minimal or no cost using online QR code generator. And one dynamic QR Code can be edited several times for new marketing ideas, which will also reduce your effort and reprinting money.
Encourage Customers to Scan the Digital Menu
As your customers are seated at the tables, you can encourage them to scan the QR Code displayed on the table and access the digital menu online. QR codes in restaurants can be scanned via smartphone cameras, and most latest smartphones have in-built readers. Upon reading, the QR Code will redirect your customer to a link where your menu is embedded. What’s more? With Dynamic QR Code, you can change your menu as many times as you like, based on your preferences or marketing strategy, such as ‘happy hour’ menu on weekdays, ‘family menu’ on weekends, ‘couples menu’ on Valentine’s day and so on.
Here’s the perk of using digital menus: You will save hundreds of dollars that go in printing paper menu. For example, Bozeman’s Club Tavern and Grill in Montana used to print 1500 sheets of the menu in a week for breakfast, lunch, and dinner. Now they embed all three menus in one QR Code. They have possibly saved around $1000 by choosing QR Codes. Incredible, right?
Provide Customers Value Added Services
We often forget to engage our takeaways and home-delivery customers. In fact, the rate of home-delivery will double in the coming months. QR Codes allow you to promote your services and foods to even the ones who don’t visit your restaurant. Example: By printing a QR Code on packaging, you can encourage your home-delivery customers to redeem a discount coupon or a free dessert on their next purchase upon scanning. This could be a great way to engage and retain customers, besides boosting credibility.
Provide Personalized Service Via QR Codes in Restaurants
By tracing your consumers’ buying patterns and food habits using QR Codes and AI-based data analytics, you can offer personalized foods to each consumer. For instance, make QR Code registration mandatory for each customer and use the collected data to analyze which type of consumer ordered what kind of food or drink, and based on the result, improve your offerings.
Get Direct Feedback from the Customers
Many visitors find filling feedback forms boring and time-consuming, particularly right after a heavy meal. They end up giving inefficient answers just to pacify you. However, if you place a QR Code on the bill and embed a feedback or questionnaire form, your customers can answer the questions when they are free or at rest. And this will help you measure customer satisfaction levels and improve your services based on it.
Engage Waiting Customers with Information and Recipes
Customers are waiting for their table? That’s a risky phase because too long a wait can turn them away. What can you do to make sure they wait? An interesting way to do so is by offering information about food, the restaurant, and the dishes through QR Codes. Ask your consumers to scan the QR Code displayed at the window, registration counter or mounted on the wall and redirect them to your world – this could be your Instagram profile highlighting your popular dishes, Facebook or YouTube videos showing your chefs in action, or to your Blog site that contains interesting information about food and nutrition and more.
QR Codes can help you keep your customers coming back to you in many ways. Sit back and get a little more creative. Our tip? Whatever marketing strategy you come up with, convert them into a QR Code strategy. That’s all.