QR codes are the best tools to get your users from offline to online.
However, the primary goal of your QR code design should be about attracting more users to scan your QR codes.
You may be using QR codes to direct your audience to your e-commerce website, increase social media followers, boost app downloads, promote your event, collect customer feedback, or share your contact details with the prospects. Your goal could be any, but you can not achieve it unless QR code scans happen.
How do you get the most people to scan your QR code? Read on to know some tried and tested tips.
Tips to boost QR code scans
QR codes are extensively used for various marketing purposes. You must have seen QR codes on various materials such as product packaging, brochures, visiting cards, restaurant menus, billboards, banners, and table tents. But some QR codes perform better compared to others. Ever wondered why this happens?
Numerous factors affect the volume of QR code scans, and the most important ones are your call-to-action, how you design your QR code and how you place it on your target medium. QR codes often fail to attract people’s attention because they lag in QR code design and placement. Obviously, QR code scans will be lesser in such a case.
Here are some recommendations that will surely boost your QR code scans.
Clear call to action
A QR code without call-to-action text hampers the QR code scans heavily. The reason is that your target audience does not know the purpose of the QR code. And they don’t know if it is worth scanning this code.
Use shapes
QR codes are most commonly black and white squares. If you plan to use square QR codes, your code may be easy to miss and may not fetch you the expected volume of QR code scans.
Shaped QR codes stand out and effortlessly attract your target audience’s attention. For example, if you wish to incentivize your loyal customers, you may use a gift-shaped QR code. Or a pin-shaped QR code if you want to share your business location through your pamphlet.
Use Colors
In today’s highly competitive world, businesses put in a lot of effort to design eye-catching marketing materials innovatively. A dull black and white QR code may not go well with your design. It would be best if you experimented with some colors in your QR code so that your QR code merges with your marketing material design and stands out. Making your QR codes colorful makes them more appealing.
Use Stickers
Stickers act as a border for your QR code. They go hand in hand with shapes and CTA to increase the desirability to scan the QR codes. Stickers beautify your QR codes further and provide an attractive way to add call-to-action text around your QR code. You should also explore various sticker shapes to help you convey the QR code’s purpose. For example, if you are designing a QR code for a cafe, your sticker could be of mug shape, or for an app download QR code, you could use a download sign sticker.
Placement and positioning
Once you have designed a perfect QR code, the next crucial aspect that affects the QR code scans is – the placement and positioning of the QR code on the marketing material. You should strategically put your QR code on your marketing material or the product packaging in such a way that the human eye does not easily miss the QR code.
Incentivization
QR code scans are usually more if your audience feels that they will benefit by scanning the code. So you should consider incentivizing your users to increase QR code scans. Incentives could be in the form of some offers, loyalty points, free eBook downloads, and users need to scan the QR code to avail of the benefits.
Tracking and analytics
You should use QR codes that also provide tracking and analytics. QR code analytics helps you measure the performance of your dynamic QR code and tune your codes as needed. QRCodeChimp provides tracking on analytics on dynamic QR codes.
Post scan experience
A poor post-scan experience also deters your QR code scans. You should make sure that the landing page on the QR code scan is mobile-friendly and attractive. The post-scan experience of your QR code scan should be aligned with your call to action.
These tips will undoubtedly help increase your QR code scans. Get in touch with us to know more about how to design the best-performing QR codes for your marketing campaigns.
