The importance of digital business cards in networking is a no-brainer. With the entire globe going digital, you need a digital business card for effective networking.
But if it’s your first time creating a virtual business card, you must be wondering what information on business card will fetch you the best networking outcomes.
We’ve made things easier for you.
Here’s a complete guide to the information you should (and shouldn’t) include on your digital business card.
And if you’re not sure how a digital business card works, check out this video.
Essential elements of a digital business card
Full name
First things first, your digital business card should have your full name.
If your full name is John Luke Smith, use the same on your digital business card. If you don’t have a middle name or don’t use it regularly, then it’s fine not to include it.
Also, note that names are always written in the title case.
Title Case: John Luke Smith
Sentence Case: John luke smith
Small Case: john luke smith
So, use the Title Case for your name or any other proper noun, like company name, designation, etc.
Profile image and background image
A significant advantage of in-person networking is that you meet people face-to-face. It helps build strong and meaningful connections, which enables you to network more effectively.
You can create a similar impact with your virtual business card by using a great profile image. Upload a professional-looking profile image that creates a solid first impression and helps you build an instant connection with people.
Job title and company name
Next, your digital business card should have your complete job title and company name. For example,
Again, your job title and company name should always be in the title case.
Contact information
Now that you’ve introduced yourself and what you do, it’s time to share your contact details.
Include all your contact details on your digital business card, including:
- Mobile number
- Telephone number
- Fax
Some people may not want to call you directly. Instead, they might want to connect by email, SMS, or WhatsApp. So, always include your email address, SMS details, and WhatsApp number on the electronic business card.
Note: QRCodeChimp’s digital business card allows you to add profile contact shortcuts for all your contact details.
Address with map location
Your digital business card should have your complete address so your consumers can easily meet you in person. Besides, include your Google Maps URL to allow users to easily follow the directions on the map and reach your location.
Images
A huge advantage of digital business cards over their physical counterparts is the ability to add images. You can add various images to showcase your services, previous work, and more.
So, include a lot of images on your virtual business card to make it informative and more appealing for your connections.
Social links
Networking in this modern digital age is incomplete without social media. Over 4 billion people use social media today, which will skyrocket to 6 billion by 2027.
Therefore, promoting your social media profiles should be one of your key networking objectives.
Include all your important social media links on your digital business card to allow people to connect with you on social media.
Web links
If you represent a company or own a business, you should include your website URL on your digital business card. Since most people judge a business based on its website, having a website URL on your digital business card will help you establish trust and build more connections.
Video URLs
Videos are an underutilized but highly impactful networking tool.
You must’ve seen a lot of people uploading selfie videos talking about themselves and the services they offer. Selfie videos, just like a good profile picture, build trust.
Alternatively, you can have videos showcasing your services, past work, etc.
All in all, have a video or two on your digital business card.
Custom heading and text
Sometimes, the available fields in the digital business card may not be enough to share all the necessary information. In such instances, you should add a custom heading and text to include more information.
Suppose you’re a software developer and want to highlight your skills on the digital business card. You can add a Heading + Text component to give a brief overview of your skills.
Button with CTA
Making your digital business card actionable should be one of your key priorities. The best way to do that is by including a clickable button with a call to action (CTA).
The CTA on your digital business card will depend on the action you want users to take. For instance, if you want people to call you, you can have a button with a “Call Me” CTA.
Mistakes: Information you shouldn’t include on your digital business card
While a digital business card is meant to share in-depth information, some details should stay away from your digital business card.
Here’s what you shouldn’t include on your digital business card.
Unprofessional images or videos
Images and videos can make your digital business card stand out. But the images need to be relevant and, more importantly, professional.
Now, “professional” is a tricky word because a professional image of a banker can be drastically different from a professional image of a model.
So, decide for yourself and avoid images and videos that might seem unprofessional for your industry.
Irrelevant links and URLs
Links to your website and other online destinations can make your digital business card engaging and improve customer experience. However, using irrelevant or unhelpful links can have the opposite effect. Therefore, include relevant links only that add value to the user experience.
Unprofessional social media profiles
As discussed, social media is the holy grail of networking in this digital age. Many people will learn about you based on your social media profile. If you include unprofessional or irrelevant social media profiles, it could do more damage than good. So, stick to professional social media profiles that help you build more connections. If you use a social media profile for personal use, you’ll be better off not having it on your digital business card.
Unnecessary information
Lastly, it’s best not to include unnecessary and irrelevant information on business cards. Your digital business card should be to the point and communicate directly with the consumers. Include only the details your connections would want to know and omit everything else.
Final thoughts
Summing up, your digital business card should have all the information people require to know you better and connect with you. At the same time, it shouldn’t have any information that is irrelevant or won’t add value.
Contact information is the most crucial aspect of every digital business card. So, include all your contact details to make your networking efforts more impactful.
Want to upgrade your networking with digital business cards? QRCodechimp has your back.
Frequently asked questions
What information should be on a business card?
Your business card, whether a paper or a digital one, important information on business card must include details, such as name, designation, email ID, and contact number.
What is a virtual business card?
A virtual business card, or digital business card, is a digital profile that enables you to share your contact information via a QR code or NFC. You can create a free virtual business card using QRCodeChimp’s Digital Business Card Maker.
Should I put my picture on my business card?
If you’re using a paper business card, including your picture while maintaining a professional look can be challenging. However, adding a professional photo to your digital business card can significantly enhance its impact.
Should I put my address on my business card?
You should add your business address to your card. However, you may skip adding your home address if you are not running a home-based business.
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