Want a QR code that is so compelling it becomes an irresistible beacon for customers? The secret lies in creating a solid QR code with a compelling design and error-free printing QR codes.
Let’s break down the essential dos and don’ts of printing QR codes—from selecting the suitable materials to strategic placement—that can make or break your QR code’s success.
Dive in to ensure your QR codes catch the eye and work flawlessly every time.
Note: Match your QR code type to your needs, like digital business cards, multi-URL QR codes for linktree alternatives, or PDF QR codes for documents.
If you’re new to QR codes, create a QR code to discover and explore digital possibilities.
The dos of printing QR codes
QR codes can boost your branding and marketing efforts, but you must know all the “dos of QR code printing.” Let’s see how to print a QR code that is easy to scan.
1. Design QR codes carefully
Balance creativity and scannability. Use appealing colors and unique shapes that align with your brand and work well with the printing material, but avoid overly complex designs that can hinder scannability.
Remember:
If you are a whitelabeled merchant or merchandise reseller, carefully review all the tips for printing QR codes, as they will enhance your customer experience.
2. Use contrasting colors
Ensure the QR code and the background are high-contrast to facilitate easy scanning. Conventional black-on-white is the best choice for visibility.
3. Include a Call-to-Action (CTA)
Adding a CTA can guide users on what to do when they see the QR code, such as “Scan to download” or “Scan to learn more,” which can increase engagement.
4. Print high-quality QR codes
Use a good QR code printer and high-resolution settings (at least 300 DPI) and ensure the printed QR code is sharp and clear.
5. Ensure optimal size and scaling
Aim for QR codes larger than 2 x 2 centimeters to ensure universal readability. The correct scale boosts visibility and ensures your QR codes are user-friendly across all devices.
6. Select appropriate materials and finishes
Opt for non-glossy, high-quality materials that resist smudging and fading. A matte finish can significantly reduce glare and enhance scan success under various lighting conditions.
For a deeper dive into the best materials for printing QR codes and their pros and cons, check out The Ultimate Guide to QR Code Printing and Publishing.
7. Test across devices
Regularly check your QR codes with a range of smartphones and scanning apps. This helps ensure everyone gets consistent access and a positive experience regardless of their device.
For detailed steps on performing these tests effectively, read Tips For Printing QR Code Correctly – A Step By Step Guide.
The don’ts of printing QR codes
Each QR code misstep could mean a missed customer. Avoid these “don’ts of printing QR codes to ensure high engagement on your codes.
1. Avoid inverted colors
Customize your QR codes to enhance brand identity and user engagement. Do not use light QR codes on dark backgrounds, as this can reduce scannability.
Visit How to Make a Custom QR Code with Logo: A Complete Guide to learn how to add logos and utilize dynamic content.
2. Avoid overload of data
Avoid cramming too much information into a single QR code, as it can become cluttered and hard to scan. If extensive data needs to be encoded, opt for dynamic QR codes.
3. Do not use incorrect sizes
Avoid printing QR codes that are too small or too large, as this might affect their functionality. Adhere to the size-to-distance ratio guidelines.
4. Do not ignore environmental factors
Consider the environmental conditions where you will use the QR code. Avoid materials that can degrade or become unreadable in certain situations.
5. Avoid unprotected QR codes
To maintain longevity and usability, place the QR codes in locations where they won’t be easily damaged or worn out.
6. Refrain from problematic backgrounds
Avoid backgrounds that blend too closely with the QR code. Opt for high contrast to make the code pop and ensure it’s easy to scan.
7. Avoid inaccessible placement
Don’t hide your QR codes behind obstacles or in low-traffic areas. Visibility is key. Place them where people can quickly scan them, like eye level on walls or stands.
8. Avoid poor-quality QR code printing
Skip the cheap printing. Blurry or faded QR codes fail to function, turning potential scans into guaranteed frustrations.
Additional tips
1. Legal and privacy considerations
Stay informed about QR code deployment’s legal implications and privacy issues. Ensure your QR campaigns comply with data protection laws to maintain trust and avoid penalties.
2. Monitor and update
QR codes should not be set and forgotten. Instead, they should be regularly checked and updated to keep the linked content relevant and engaging. This practice encourages repeated scans and sustained interaction.
3. Utilize analytics
Use QR code scan analytics to gather data on scans and user engagement. This information is crucial for refining strategies and understanding user behavior.
Check our QR Code Analytics Guide to learn how to leverage QR code analytics for maximum benefit.
Final thoughts
Effective QR code printing is not just about getting your message out; it’s about ensuring it lands precisely. The minor details—size, material, contrast, and placement—can significantly amplify or diminish your QR code’s performance. By following the dos and don’ts, you set up your campaigns for success, ensuring they are as scannable as they are visible.
Adopt these guidelines to turn every QR code into a powerful touchpoint that engages and converts. Your strategy isn’t just about visibility—it’s about creating seamless interactions that enrich the customer experience. Ready to transform how you connect with your audience? Start with your next QR code.
Frequently Asked Questions About Printing QR Codes
Can I 3D print QR code?
While QRCodeChimp allows you to create QR codes with a 3D effect, this refers to a visual effect, not actual 3D printing.
If you want to 3D print a QR code, you should download the QR code in SVG format from QRCodeChimp and then use this SVG file with your 3D printing software to create a physical 3D QR code.
How small can you print a QR code?
To ensure scannability, the QR code minimum size for print is 2 x 2 centimeters. However, to keep the code clear and easy to scan from a reasonable distance, it’s essential to maintain high-resolution settings, ideally at least 300 DPI.
Can you print QR codes on shirts?
Yes, you can print QR codes on shirts and other apparel. When printing on fabric, you want a good QR code printer. It’s crucial to ensure the QR code is large enough to be easily scannable and that high-contrast colors are used for visibility. Regular testing with different devices is recommended to ensure the QR codes work effectively across various smartphone cameras.
Can QR codes be printed in color?
Yes, you can print QR codes in color, but it is crucial to maintain high contrast between the code itself and the background to ensure they are easily scannable. Avoid colors that blend into the background.
Can QR codes include a logo?
Yes, QR codes can include logos. This can be a great way to enhance brand recognition, but to avoid issues with scannability, the logo should cover at most 30% of the QR code.
Can I print a QR code and then change the link?
If you create a dynamic QR code, you can change the link and other information anytime. Now, you can print the QR code, distribute it, and change the link/data later to use the same printed QR code for multiple campaigns.