We live in a digital world that is fast-paced and ever-changing. The days of stumbling through piles of conventional paper business cards to connect with clients and coworkers are long gone.
You need a digital upgrade — a QR code business card that you can easily share with your prospects and build more connections.
If you’re new to QR code business cards, here are some best practices to follow when creating your first vCard Plus.
What to consider for your QR code business card?
Here are some factors to consider before creating a QR code business card.
Purpose and target audience
It’s essential to understand the function of your QR code business card and choose your target audience before designing it. Is your target audience your prospective customers, partners, or employers? Your knowledge of your target audience largely influences your design and content.
At the same time, you need to consider the objective of networking. Is it business development and sales, job change, connecting with similar individuals, or something else?
Design elements
The design of a QR code business card plays a vital role in hooking in and engaging prospects. So, make your digital business card visually appealing by choosing a good template and using design elements like colors, images, and font styles.
It’s also important to consider branding when designing a vCard Plus. Use colors that match your brand and include your logo for consistent branding.
That said, it’s vital to avoid overdesigning. Keep things simple so people can easily navigate your QR code business card.
In-depth but relevant information
A vCard Plus profile allows you to include comprehensive information about yourself and your business. You can have all your contact details, job information, social media links, web URLs, and multimedia to help prospects know everything they need to know about you.
That said, the information you share should be relevant. Simply put, tell what your connections need to know about you, and avoid sharing unnecessary information.
Test before you publish
Make sure to test all the elements of your vCard Plus profile before publishing it and sharing it with your connections. Check if the CTA buttons are working, contact details are accurate, and social media & web links are pointing people to the right destination.
Placement and size of QR code
Including the vCard Plus QR code on your paper business card is one of the best ways to bring people to your QR code business card.
Here are some tips to consider when putting a QR code on your business card.
- Make sure there are no overlapping text or images or any barriers that prevent scanning.
- Ensure the QR code is big enough for the scanners to scan them well.
- Test the QR code on multiple devices to ensure it’s scanning properly.
- Customize the QR code to align it with your brand.
Recommended: vCard Plus – A Quick Guide
How to make your QR code business card more appealing?
A QR code business card can be a game-changer for your business networking. Here’s how to make your QR code business card more appealing and build more connections.
Ensure top-notch design and look
Three elements will define the visual appeal of your QR code business card:
- Color palette
- Font style
- Branding elements
Choose the ideal combination of these three to create a visually appealing vCard Plus.
Include photos and videos
It’s essential to make your vCard Plus interesting, and the best way to do that is by including photos and videos. Having pictures and videos on your vCard Plus makes your profile visually appealing and engaging.
Add CTA
Along with the design elements, take into account adding a call-to-action. This could be as straightforward as “Scan me for more information” or more detailed as “Scan now for exclusive discounts.” Users will be more inclined to interact with the QR code if you provide clear guidance on what to anticipate when scanning it.
The CTAs, besides making your vCard Plus more actionable, also enhance its look and feel. Proper and strategic CTA placement makes your vCard Plus look structured and visually appealing.
Conclusion
In today’s fast-paced digital world, you need more than a paper business card for professional networking. It’s time to upgrade to QR code business cards for faster networking and contact sharing.
Follow the best practices discussed above to create a vCard Plus that helps you network more effectively. To get started, visit QRCodeChimp’s vCard Plus solution.
