Do you want to leverage QR codes for your business but aren’t sure where to start?
QR codes are an effective marketing tool that can integrate your online and offline channels and help you implement an omnichannel marketing strategy. However, many marketers are new to the world of QR codes, and it can be challenging for them to unleash the true potential of QR codes.
If you’re one of them, you’re in the right place. Here are five proven QR code marketing strategies that work like a charm.
1. Increase website traffic with a URL QR Code
Your website is the window of your business. Keep it fresh, keep it exciting.
— Jay Conrad Levinson, Business Author
A website is a vital asset for all businesses in this digital age. It helps you build a solid brand image, inform your consumers, and generate qualified leads. But with around 1.7 billion websites out there (that’s one site for every seven people), ranking on search engines and getting traffic is more difficult than ever.
QR codes help you increase website traffic without investing time and money in search engine optimization (SEO). You can create a URL QR code for your website and print it on traditional advertisements, like newspaper ads, billboards, signage, and brochures. Users can scan the QR code to reach your website, learn about your business, and engage with your brand.
2. Generate leads with a Landing Page QR Code
Bringing people to your website isn’t enough — you need to convert them into qualified leads and, eventually, customers. You can use QR codes to get people to your landing page and generate leads. Create a Landing Page QR code to send people directly to your landing page.
QRCodeChimp lets you create a Landing Page QR code in two ways:
- Using landing page URL path
- Using the landing page HTML code
Include your Landing Page QR code in your print ads, TV ads, brochures, etc., to streamline your lead generation efforts.
3. Share contact details with a vCard Plus QR Code
If you’re a sales or marketing rep or someone who frequently meets with customers, you probably share your contact details with several people. And if you’re using business cards for it, you’re missing out on many promising leads.
Saving details from a business card takes time, as users need to enter the information into their phones. Sometimes, they may also enter the wrong details, like typing the wrong phone number, resulting in a wasted lead.
You can use a vCard Plus QR code to share your contact seamlessly with a large audience. The QR code brings people to a vCard Plus page, which acts as your digital business card containing all your information. Print a vCard Plus QR code on your business card to add digital capabilities to your physical business card.
Digital business cards are especially beneficial for marketing agencies that want to help their clients build more connections and reach potential customers. In addition, HR teams can leverage digital business cards to empower their employees with new-age networking capabilities.
4. Increase footfall with a Location QR Code
Thanks to eCommerce, door-to-door grocery delivery, and food ordering platforms, people have little reason to go out shopping or dining. Bringing customers to your store or restaurant can be challenging if you’re a brick-and-mortar business. And if your place is hard to find, it only makes things more difficult.
You can use a location QR code to help people find your business in a hassle-free way. Create a QR code for your Google Maps location, and share it with your consumers. Upon scanning the QR code, users will be redirected to the Google Maps application with the destination location already entered. They just need to follow the instructions to reach your location.
Location QR codes are useful for all businesses with a physical presence, such as retail stores, hotels & restaurants, gyms, spas, etc. You can print a location QR code on your print ads and billboards to guide people to your place.
5. Increase sales with a Coupon QR Code
Customers love discount coupons. Over 30 billion discount coupons were redeemed in 2019, and 68% of users believe coupons generate trust and loyalty. So, if you’re a retail store or eCommerce business looking to increase sales, start offering coupons.
While coupon marketing has immense benefits, it can be challenging to implement for physical stores selling to offline customers. You have to hand out physical coupons, which can be tedious to claim and use.
You can use coupon QR codes to bridge this gap and allow people to easily claim discount coupons. The QR code brings people to a coupon display page containing the coupon information and buttons to claim it. You can edit the coupon as needed to give a personalized experience to the users.
If you offer physical coupons, include coupon QR codes on them. People can scan the QR code on their smartphones to easily claim the discount.
Summary: QR code marketing strategies
Marketers must focus on customer engagement and actionability in this customer-centric marketing landscape. QR codes are an effective customer engagement tool that’s easy to set up and offers multiple use cases and benefits.
Many businesses, including global brands, have hopped on the QR code bandwagon to enhance their marketing strategies. What’re you waiting for?
QRCodeChimp is a QR code management platform that allows you to generate QR codes for 35+ business use cases. Sign up for free to get started.