QR Codes have versatile marketing potentials, and let’s not forget they are cost-effective and easy to implement too. You can enhance your visitors’ experience by using QR codes for museums and your exhibition or art gallery through these incredible, good-looking black and white boxes.
For years, QR Codes have dominated businesses in the form of barcodes. However, they were only used to retrieve or store limited information. The evolved QR Codes can embed 100 times more information in different formats, including PDFs, texts, URLs, Google Maps, images, audio notes, and short videos. Besides, they are secure, fast to scan, attractive, and smartphone friendly.
So, imagine what you can do with a QR Code for a museum. For instance, a simple QR code on one of the sculptures can reveal its history, perhaps how it loses one of its toes because of a cat tripping over it or regale a funny story that happened with the artist while sculpting it.
Why QR Codes for museums and exhibitions is a good idea
To understand the effectiveness of QR codes for museums and exhibits, you must understand what each is and what each does to engage the audience.
What is a QR Code?
QR Code is an advanced version of the barcode. They are two-dimensional and have the space to store more than 4000 characters. You may have probably used them while paying bills in retail shops.
QR Codes are much more efficient than traditional barcodes because they can be scanned or read via smartphone camera. QR Codes can be generated with colors, company logo, and graphics. All the latest smartphone versions are equipped with QR Code Readers.
While the content once embedded in a QR Code cannot be changed, you can change the content of the hosted URL in a Dynamic QR Code. For instance, QRCodeChimp’s PDF Codes allow you to modify and alter the content of the PDF even after the QR Code has been printed. The same goes for URLs.
Applications of QR Codes
QR Codes have a vast number of applications. In recent developments, QR Codes have been commendably used in combating product counterfeiting by delivering a secure, blockchain-enabled protocol that allows customers and brands to verify each item’s authenticity.
Right from recipes to guides to YouTube video links and audio notes, you can leverage the versatility of QR Codes to engage customers and inform the public.
What do museums and exhibitions do?
People visit museums and exhibitions to learn about history and culture, improve knowledge and get amused. Tourists like to retrieve information in different ways; some enjoy following tourist guides, while others want to read the notes engraved in the exhibit. QR Codes can do the work of both.
You can have comprehensive digital data related to the artifact stored inside a small QR Code. The best part is – you don’t have to educate your guide, nor do you have to rewrite and print papers every time something new is discovered about the exhibited products.
With the QR Code generator’s Dynamic codes, you can alter the hosted content without reprinting the QR Code.
QR Codes for museums and exhibitions
If at all you want to use QR Codes in your museum or exhibition, make sure you permit smartphone usage inside the premises. Without a smartphone camera, QR Codes will not function. You also have to ensure that the premise has steady and secure internet connectivity.
Provide elaborate information
The tourist guide may miss or skip crucial stories or anecdotes, but a QR Code would never. No matter how big and long the history is, you can store it in QR Code in the form of a PDF or external URL. Generally, when there’s no guide around, exhibitors print the information and place it next to the artifact. But limited space forbids them to add more information.
Besides Text QR Code, you can also add an Image QR Code next to the exhibit to provide visual information. For instance, to narrate the story behind a rifle used in World War II, you can share the events in text format and share images related to the war arm.
Add social media content
Social Media is one of the best platforms to keep the audience engaged. While the text is excellent, many people prefer listening to audio or watching a video, especially the millennials who are more akin to fast phased life and aren’t used to reading long texts.
You can share social media content in three ways:
Audio tours are best when you want to provide your visitors with a tourist-guide-like experience. You can include rules, dos and don’ts, and other guidelines. The QR Code can be used and placed near the entrance of the museum to allow visitors to scan it before entering. You can use audio notes instead of text and PDF as well.
Real images and videos
Real images always pique the curiosity of the tourists and engross them more effectively than texts and printed documents. For instance, upon scanning the code, the visitor can view the museum’s map, the layout of the place where the artifact was placed in history, or a video of a war hero, whichever is relatable with the exhibited item.
Provide audience promotional content
With Coupon QR Codes, you can provide discounts on artifact shopping and other amenities the museum offers, such as food and beverage.
Ask for feedback
Feedbacks are the best means to improve brand credibility and boost customer appreciation. Museum visitors can leave their feedback and reviews on a Google Review page using Google Review QR Code. Reviews will help you understand where you stand and what your scope of improvement is.
Once the QR Code is scanned, the viewer can save the link and post the review in their free time.
This is possible with all other QR Codes. The audience can scan the code, save the link, and read, listen or watch a video about the artifact once they are back to their respective abodes. It saves rush during peak hours and provides better scope of management.
QR Codes will make your museum more engaging, memorable, and fun. Now you can generate visually appealing QR Codes from QRCodeChimp. Choose between several designs and customize one for yourself and also generate QR Codes for museums and exhibitions in bulk.