If your retail shop has windows facing the main street, you can attract passerby and potential clients with QR Codes on shop windows.
In this digital age and time, as a retailer, you must go the extra mile to ensure your customers have a better shopping experience so that they keep returning. While you must be prudent, you also have to be clever enough to leverage new technologies that engross your walk-in customers with your products and services. Even outside the store, even when your shop is closed, even when walkers pass by your store.
QR Codes on store windows can help you connect your in-store services with your customers through a digital medium.
They can store unique digital content that can pique the curiosity of your customers in several ways without increasing your marketing cost or changing any existing sales pattern.
QR Codes capabilities in retail stores
QR or Quick Response Codes are a type of barcode that has gained significant attention of late. The key reasons are their adaptability and flexibility to hold different types of custom information, besides having an unusual appearance. You are already familiar with the traditional barcodes, as you may have scanned them at your payment counter. QR Codes are also readable but with a twist – you can scan them with smartphone cameras.
This means, with QR Codes, you can engage everyone who passes right by your shop window. QR codes can retain more content than barcodes, as many as 7000 characters. Furthermore, they can store a wide range of digital content, such as Maps, website URLs, audio, video, text, PDF, and images.
So, whatever service you provide in-store, if you can convert it into a digital medium, you sure can use QR Codes to promote it online cost-effectively.
Transform window shopping with QR Codes on shop windows – An Example
Suppose you run a company that sells eco-friendly, affordable food packaging made out of dry leaves. And, you want to encourage users to stop using plastics and use eco-friendly, compostable boxes. But you don’t have a website.
Here’s what you can do:
You can place two QR Codes on your shop window. Each with a different CTA (Call-to-Action) that encourages passerby to scan them.
QR Code #1 CTA: Scan me to find out what’s happening outside.
QR Code #2 CTA: Scan me to find out what’s happening inside.
Upon scanning the first QR Code, you can direct your users to a YouTube video that shows the ecological damages caused by plastic.
And the second QR Code can direct the users to another video that highlights the benefits of using eco-friendly, organic packaging materials, how you manufacture products, their cost, and finally, a ‘contact us’ button.
Suppose you have a website, an Instagram, Twitter, Facebook profile, or an eCommerce page where you showcase your products. In that case, you can redirect your walk-in customers or passerby to your online content through the Shop Window QR Code.
You can also place QR Codes inside the store to promote additional amenities, offers, or any relevant information to the in-store customers.
How to use QR Codes on shop windows
Many big names, including Coca-Cola, Nestle, L’oreal, Myntra, and LG, use Dynamic QR Codes on their products and stores to attract and retain customers.
Window Codes have versatile applications – right from sharing basic store details through appealing customers with exclusive products and services to retaining customers with premium offers.
Here’s how you can change your store window into a marketing tool with QR Codes.
Make window shopping informative.
If your store is located in a mall or a shopping market. You possibly come across at least a hundred window shoppers daily. With QR codes, you could change this window shopping custom into a beautiful customer experience. You can give your customers instant access to information about your company, brand, and products. The content could range from product lists, offers available, other city branches, and contact details to eCommerce web URL, quick tips and information, history about the company, reviews, and social services.
Provide services even when your shop is closed
QR Codes on windows can help you serve customers even when it’s a lockdown or a Christmas holiday. If you offer online services, you can place a QR Code on the window to direct the customers to a digital destination to get in touch with you.
Offer unique customer experience and improve it
Smartphones are the most used digital medium.
QR Code is mainly built for smartphone scanning. Therefore, by placing it on your shop window, you can connect your offline customers (in-store and walk-ins) with your online world. The shop windows are generally used to pique curiosity since the beginning of the marketing era. A QR Code can only make the buzz even more entertaining and engaging.
Ways to improve customer experience through Store Window QR Codes at no additional cost.
- Add Image Gallery QR Code to show what you offer in your store and beyond.
- With QR Code vCard and QR Code Business Page, your customers can instantly save your business details on their mobile phones without typing.
- Bring your customers close to you by connecting them with your social media life such as IG, FB, Twitter stories, posts, events, live videos, using Social Media QR Codes.
- Share discounts coupons, online services, and other promotional offers using QR Code URL or Landing Page.
- Allow customers to book an appointment with you via apps using App QR Codes.
- Share additional information using Audio QR Code and Video QR Code.
You can generate a QR Code for your shop window in 3 easy steps at QRCodeChimp. You can also measure the performance of your codes with Google Analytics enabled Dynamic QR Codes. Dynamics codes allow tracking of the number of scans, the device, the area, time, location, and day of the scan. You can customize Dynamic QR Codes at QR Code Generator with different colors, fonts, shapes, sizes, designs, images, logos, and background images. Find out the benefits of QR Codes tracking here.