If your retail shop has windows facing the main street, you can attract passerby and potential clients with QR Codes on shop windows.
In this digital age and time, as a retailer, you must go the extra mile to ensure your customers have a better shopping experience so that they keep returning. While you have to be prudent, you also have to be clever enough to leverage new technologies that engross your walk-in customers with your products and services. Even outside the store, even when your shop is closed, even when walkers just pass by your store.
QR Codes on store windows can help you connect your in-store services with your customers through a digital medium.
QR Codes can store unique digital content that can pique the curiosity of your customers in several ways without raising your cost of marketing or changing any existing pattern of sales.
QR Codes capabilities in retail stores
QR Codes or Quick Response Codes are a type of barcode that has gained great attention of late. The key reasons are their adaptability and flexibility to hold different types of custom-information, besides having an unusual appearance. You are already familiar with the traditional barcodes as you may have scanned them at your payment counter. QR Codes are also readable but with a twist – you can scan them with smartphone cameras.
This means with QR Codes you can engage everyone who passes right by your shop window. These black and white shapes can retain more content than barcodes, as much as 7000 characters. Apart from alphanumeric data, QR Codes can store a wide range of digital content, such as Maps, website URL, audio, video, text, PDF, and images.
So, whatever service you provide in-store, if you can convert into a digital medium, you sure can use QR Codes to promote it online cost-effectively.
Transform window shopping with QR Codes on shop windows – An Example
Imagine you are a company that sells eco-friendly, affordable food packaging made out of dry leaves. You want to encourage users to stop using plastics and start using eco-friendly, compostable boxes. But you don’t have a website.
Here’s what you can do:
You can place two QR Codes on your shop window, each having a different CTA (Call-to-Action) that encourage passerby to scan them.
QR Code #1 CTA: Scan me to find out what’s happening outside.
QR Code #2 CTA: Scan me to find out what’s happening inside.
Upon scanning the first QR Code, the smartphone user is directed to a YouTube video that shows the ecological damages caused by plastic.
Upon scanning the second QR Code, the user is directed to another video that highlights the benefits of using eco-friendly, organic materials for packaging, the way your products are manufactured, their cost, and finally, a ‘contact us’ button.
If you have a website, an Instagram, Twitter, or Facebook profile, or an eCommerce page where your products are displayed, you can simply redirect your walk-in customers or passerby to your online content through the Shop Window QR Code.
You can also place QR Codes inside the store to promote additional amenities, offers, or any relevant information to the in-store customers.
How to use QR Codes on shop windows
Many big names, including Coca Cola, Nestle, L’oreal, Myntra, and LG are using Dynamic QR Codes on their products and stores to attract and retain customers.
Window Codes have versatile applications – right from sharing basic store details through appealing customers with exclusive products and services to retaining customers with premium offers.
Here’s how you can change your store window into a marketing tool with QR Codes.
Make window shopping informative
If your store is located in a mall or a shopping market, you possibly come across at least a hundred window shoppers daily. You could change this window shopping custom into beautiful customer experiences with QR Codes. You can give your customers instant access to information about your company, brand, and products. The content could range from product lists, offers available, other branches in the city, and contact detail to eCommerce web URL, quick tips and information, history about the company, reviews, and social services.
Provide services even when your shop is closed
QR Codes on windows can help you serve customers even when it’s a lockdown or when it is a Christmas holiday. If you are offering online services, you can place a QR Code on the window that directs the customers to a digital destination where they can get in touch with you.
Offer unique customer experience and improve it
Smartphones are the most used digital medium.
QR Code is mainly built for smartphone scanning and therefore, by placing it on your shop window, you can connect your offline customers (in-store and walk-ins) with your online world. The shop windows are generally used to pique curiosity, since the beginning of the marketing era. A QR Code can only make the buzz even more entertaining and engrossing.
Ways to improve customer experience through Store Window QR Codes at no additional cost.
- Add Image Gallery QR Code to show what you offer in your store and beyond.
- With QR Code vCard and QR Code Business Page, your customers can instantly save your business details on their mobile phones without having to type them out.
- Bring your customers close to you by connecting them with your social media life as IG, FB, and Twitter stories, posts, events, live videos, etc. using QR Code Social Media.
- Share discounts coupons, online services, and other promotional offers using QR Code URL or Landing Page.
- Allow customers to book an appointment with you via apps using App QR Codes.
- Share additional information using Audio QR Code and Video QR Code
You can generate a QR Code for your shop window in 3 easy steps at QR Code Chimp. You can also measure the performance of your codes with Google Analytics enabled Dynamic QR Codes. Dynamics codes allow tracking of the number of scans, the device, the area, time, location, and day of the scan. You can customize Dynamic QR Codes at QR Code Generator with different colors, fonts, shapes, sizes, designs, images, logos, and background images. Find out the benefits of QR Codes tracking here.