QR Codes have unlimited applications in the media and photography industry. Even if you don’t know what a QR Code is, learn about it, as it could be a reliable and cost-effective marketing tool to promote your portfolio to the right clients. If not your camera, your eyes must surely have captured these strange-looking but quite appealing black and white (sometimes colored) boxes.
Photographers can use QR Codes for business development, brand recognition, and promotion and engage clients with different things. If you have a media studio, you can further use QR Codes for small businesses to showcase your work.
What QR Codes are? How to generate QR Codes?
QR Codes are the new generation two-dimensional barcodes with additional storage capacity, better looks, and more wonderful attributes. QR Code can hold a wide range of digital content, besides numbers and alphabets, such as website URL, audio and video links, text, Google Maps, PDF, and contact details.
Since QR Codes are scannable via smartphone cameras, they have become a tremendous digital marketing resource. Marketers use them to target and engage users on digital platforms through physical marketing tools, such as business cards, flyers, banners, billboards, posters, brochures, newspapers, books, and magazines.
You can also use QR Codes to collect data for analysis. Many companies use Dynamic QR Codes to track supply chains, beat counterfeiting of products, and improve brand credibility through end-user authentication.
You can use QR Code Chimp to generate custom QR Codes for your photography business. The online QR Code generator offers several customization options, including content, container image, background image, logo, color, shape, and size customization.
How to generate a QR Code in a few seconds (both static and dynamic)
You can create lovely QR Codes for photographers’ businesses in a few seconds at QRCodeChimp. All you have to do is:
- Visit the QR code generator site and signup
- Choose the content from the menu bar
- Enter the content or link to be embedded in the input field
- Scroll through different beautification options (shape, color, BG image, shape, logo, etc.)
- Download in high-quality image format and print when and as required
QR Codes for photographers: How you can use them
Everyone with a hi-tech camera believes themselves to be a commendable photographer. Sadly, because of this reason, the works of actual, hardworking photographers usually go unrecognized. The biggest challenge that photographers face today is marketing. However, you can professionally promote your work and take your business to the next level with the QR Code.
Carry your work portfolio everywhere using QR Codes Images
If you carry your business card everywhere (and you should if you don’t), add a QR Code to it to display your work portfolio to your clients. Despite not being a part of the digital age, business cards are still considered a vital marketing resource. They can fit in anywhere. In fact, with a QR Code on a business card, you need not have to carry a laptop or work portfolio to every meeting or event you attend.
Once your client scans the QR Code, you can direct him to your best works via an image gallery page. With Dynamic QR Code, you can update the image gallery anytime with new photographs without reprinting the code.
Attract new customers with enticing QR Code offers
No matter what happens to the world economy, weddings, babies, birthdays, etc., are still going to happen. And all these celebrations call for photographs. So, the best way to make your new customers enjoy your skills is by grasping their attention with QR Code Promotional Coupons.
You can display a QR Code on your studio’s door or window so that when your potential customers scan the code, they reveal a discount coupon, which they can redeem later.
You can print QR Code Coupons on your brochure, business card, pamphlet, and booklet.
Improve your social media presence
Photographers need to have a great online following to improve brand visibility and customer reach. Social media, especially Instagram, could be a crucial marketing tool to showcase your work globally. You can embed social media profiles in your QR Code and print them on your marketing materials and website to promote your work.
This will show your clients how you work (through behind-the-scenes stories, live videos, DMs, and posts). And the more interactive content you post on these social media platforms, the more followers you gain via QR Codes for photographers.
You can create different QR Codes for various social media channels. This way, you will reduce your customers’ time in hunting you down.
Reach customers globally
The photography business is not constrained by time, demography, race, geography, gender, caste, etc. You can become a global photographer through QR Codes.
Start advertising your business in newspapers and national and international magazines through the QR Code business page. Ensure you update the required information about your studio and business before printing your code.
You could also embed a ‘Book Appointment’ button or your social media handles in the Code.
What’s more, with Dynamic QR Code, you also get a chance to track the scans, such as the number of scans, the city and location of the scans, and even the device used.
The gathered information will help you plan better marketing campaigns.
Connect with your clients
While everyone can click photos, only a few can create images. And feedbacks, testimonials, or reviews are the aptest way to boost brand image. You can use QR Codes for photographers to send personalized ‘Thank you’ messages along with the attached feedback form to your clients after each completed project. The feedbacks will reach you directly in your mail.
Such individualized feedbacks can help you receive honest replies regarding your work, which you can use to improve your service and photography skills.
You can also use QR Codes to encourage your clients to visit your studio (QR Code Maps), buy your photographs displayed at events or eCommerce platforms (Online link), or for any personal use (Print QR Code on return gifts). You can add virtually any amount of content in QR Codes. And since generating static QR Codes is free, why don’t you start using one for your business and enjoy the good results?