QR Codes can help real estate agents attract more buyers and sellers in many different ways – including from sharing property information and giving them a virtual tour of the property. If you are in the “property renting and selling” business, using QR codes for real estate properties can help you attract buyers easily.
Leveraging the power of technology is the best way to improve your standing in the market, and the QR Code is the latest internet tactic that mobile technology has launched to improve standing and boost ROI. QR Codes are easy to design, versatile, cost-effective, and marketing efficient. QR Codes target customer engagement, which could increase your property sale. Here are a few useful and creative ways to use QR codes for real estate properties to help agencies attract more buyers.
Ways to attract buyers using QR Codes for real estate properties
QR Codes can be generated in a single color, multiple colors, different shapes, with overlaid images, and with the company logo in the center. Unlike the predecessor barcode, QR Codes are two dimensional, which means they can be read from left to right and top to bottom and can store 10 x times more information.
1. Give your buyers a property tour
The visual experience is the most reliable experience when it comes to making a purchase decision. In the end, homebuyers would prefer to see the property or house before taking any action. Most wouldn’t budge with a flyer or brochure advertisement. Therefore, to prompt the actionable reaction, placing a QR Code with a photo gallery or video on the marketing material will help buyers get a visual impression and pique their interest. You can print the QR Code on the window or fence of the property or your business card, pamphlet, and brochure. Try to use HD images for a more significant impact.
2. Generate more leads
Most people find properties they want to buy on the go – not in the newspaper but rather when driving around the area. It would help if you used this opportunity to spread the word about property listings and make it easy for them to contact you. You can place a QR Code on your display advertisement with a feedback form that they can fill up to let you know what kind of property they are looking for or planning to sell.
3. Share the location of the property
An interested party would immediately want to locate you for further discussion, upon seeing your sale advertisement. Additionally, location is one of the main criteria for buying property. Adding a Google map location in the QR Code will help your potential customers reach you or the property. It will also help them calculate the distance between important places.
4. Provide property information
The more information you provide about a property, the better response you will receive from potential buyers. QR Codes allow you to deliver enough information about a property that a brochure or banner cannot. You can add a QR Code on ‘for sale’ board or any other marketing material containing additional details about the house or building. The buyer can scan the code, save the URL of the landing page on his phone, and go through the details at leisure.
5. Share property listing
You can use a QR Code to share the available property listing with your buyers. It gives buyers several options to choose between. The current property may not interest them, but what if they fall in love with something that didn’t occur to you to show them? You can share property listings via PDF, image gallery, landing page, or Google maps.
6. Boost mobile app download
If you have an app, get buyers to download them by printing QR Codes with appealing Call-to-Actions. Apps are more engaging than websites when it comes to booking and browsing properties. For instance, you can ask your customer to scan the QR code and download the mobile app to avail 2% instant discount on property booking.
7. Spread a word about your business
QR Codes can be fantastic (let’s not forget, cost-effective) tool for business promotion. Right from your website to the property gallery to your work hours and company details, everything can be embedded inside QR Codes and printed on magazines, brochures, flyers, banners, and even t-shirts. You can also add links to your social media page, landing page, downloadable PDF of your contract, and many other things.
8. Provide legal contents via PDF
With a downloadable PDF QR Code, you can provide crucial information regarding buying and selling properties, such as terms and conditions, newsletters, latest offers, sample agreement, policies and procedure, and application form for property sale. One QR Code can cater to several documents. You need to change the embedded link when and as required, without having to create a new code every time.
Real estate agencies can use QR Codes on business cards, flyers, brochures, posters, banners, signage, and inside the property. Design, create, and print your free code with QR Code Chimp today.
