The restaurant sector has evolved significantly over the past few years. Trends like online ordering and takeaways are disrupting the way restaurants operate. Moreover, the pandemic paved the way for contactless ordering, completely changing the standard of restaurant dining.
QR codes for restaurants have emerged as a useful tool to provide a better in-restaurant experience. Here are some reasons restaurants can’t afford to miss out on QR codes in 2023.
Share menus digitally with QR codes for restaurants
Presently, the most prominent application of QR codes in restaurants is sharing menus digitally. The idea is to create an online menu and then make a QR code to send people to it.
Put the QR code on every table, allowing guests to scan the QR code to view the menu and choose what to order.
Digital menus have various benefits, including:
- No need to share menus between guests
- Enable contactless food ordering
QRCodeChimp’s QR code menu solution enables you to create a digital menu and its QR code.
Here’s how to create a menu QR code for your restaurant.
- Visit qrcodechimp.com and head to the Solutions tab. Select the Menu QR code solution.
- In the Design & Customize section, choose your menu’s color palette and background.
- Go to the “Images Upload” section and select the images you want on your digital menu.
- Head to the “Basic Information” section and fill in the fields, including the Title, Description, Website, and Call to Action.
- In the “Page Loader” section, select a page loader image.
- Go to the “Design, Color, and Decorate QR Code” section and create a custom QR code using the available design options.
- Click on “Save QR Code,” give a name to your QR code menu, and click on Save.
Your QR code will be saved in the dashboard.
See how the Golden Gate Restaurant in Dubai is using a menu QR code to share the menu with its guests.
Alleviate menu printing expenses
Menu printing costs could be eating up your profits. A restaurant menu cover can take anywhere between $10 and $50 per cover, which doesn’t even include the menu pages.
So, if you need 50 restaurant covers, expect to spend $500-$2,500. And if you need to update your menu, be ready to pay for the page printing costs again.
When you use QR code menus, there’s no need to print physical menus. All you need to do is print QR codes, whose cost is insignificant.
Hence, QR code menus enable you to alleviate printing costs and grow your profits.
Reduce customer waiting times
Research shows that restaurants can lose up to 15% of their profits due to long waiting times. Now, long waiting times can be because of many reasons, some unavoidable and some totally avoidable.
For instance, if a guest orders a special dish, they’ll definitely allow you to take some time.
But what if a guest walks into your restaurant and has to wait for 15 minutes for the waiter to show up? That can turn off the guests. The good news, however, is that it’s easily avoidable with QR codes.
You can use QR code menus to enable digital ordering. Guests can visit the digital menu to place an order online from their smartphones instead of waiting for the waiter to collect the order.
Doing so will greatly reduce waiting times and improve the guest experience.
Grow your email list
Email marketing, though underutilized, is a fantastic marketing and customer engagement tool for restaurants. Data from Orderup shows that 10% of restaurant guests opt-in for emails without any offers or discounts.
And with QR codes, you can seamlessly collect email addresses. Create a QR code for your email list landing page and share it with your restaurant guests.
Once you have the email addresses, you can send amazing offers to your guests to encourage them to return to your restaurant.
Promote your social media profiles
The majority of restaurant marketing revolves around visuals. You share irresistible images of delicious dishes, and people who like them visit your restaurant. Since social media is increasingly visual-centric nowadays, many restaurants have a social media presence.
QR codes help you promote your social media profiles and increase your following. Just create a QR code for your social media profile and share it with your guests.
And with QRCodeChimp’s Social Media QR code, you can share all your social media profiles in one place.
Collect guest feedback and reviews
Online reviews play a vital role in attracting guests. In fact, 94% of diners choose a restaurant based on online reviews.
But getting your guests to give you positive reviews isn’t easy. Most people don’t give feedback, mainly because of the tedious reviewing process.
With QR codes for restaurants, you can enable guests to give feedback quickly in a hassle-free way. For instance, you can create a Feedback Forms QR code to send people to a feedback page where they can leave a review.
Offer spectacular customer experience
The success of a restaurant depends significantly on the experience it offers. Hence, offering a top-notch guest experience should be every restaurant’s priority.
With QR codes, you can offer a faster and more immersive experience to your guests.
Instead of making them order from a physical menu, you can allow them to view the menu on their phones and order seamlessly.
Similarly, you can enable them to give feedback easily by scanning the QR code and reaching the feedback form.
You can also use QR codes to accept payments online, giving an effortless payment experience to your guests.
Overall, QR codes help you elevate the guest experience.
Engage your guests after dining
Did you know that only 30% of guests return to a restaurant?
If you want your guests to return, you must engage them after they dine at your restaurant. QR codes are an excellent tool for post-dining engagement.
For instance, you can use QR codes to collect guests’ email addresses. After they dine at your place, you can send them offers and discounts to engage them and encourage them to return.
Similarly, you can connect with them on social media and engage them later.
Final thoughts
If you want to take your guests’ dining experience to another level, QR codes are the perfect tool for you. Whether it’s offline-to-online onboarding, sharing menus, or collecting feedback, you can do it all with QR codes.
So, implement QR codes in your restaurant operations today, and enhance your guest experience.
If you want to create QR codes for your restaurant, QRCodeChimp can help. Get started with QRCodeChimp today.
