Who said that print media has gone for good? It can still be used as a perfect marketing tool to promote a brand and create a spur at the moment. One of the best ways to grab the attention of the passing footsteps is by distributing flyers. These small paper advertisements are now innovated into a new attractive form of promoting a brand, an event, or anything that the mass will like to spend a few minutes. Most of the time, it becomes challenging for the brands to incorporate all the essential content on the flyer and keep it visually appealing too, because of the limited space available on them. Adding QR codes on flyers prove to be the best solution in such a scenario.
Let us find out how to make the QR Code for flyers and use them for your brand’s marketing.
How to make a QR code for flyer?
Follow these simple steps to make QR code for your flyer.
How to design a flyer with QR codes?
QR codes are trendy, and it is very easy to scan them. So, if a QR code indicates a chance of gaining some benefit, such as deals, discounts, passes, entry codes, rebates, etc.; people don’t mind scanning them.
Every smartphone has a QR code reader. And if a QR code is able to generate interest, people try to find out what the code actually generates and check the content. Using this enthusiasm in your favor, you can incorporate a QR code in flyer design and spread it to the target audience.
Here is how you can design a flyer and introduce a QR code in it.
Create an outline first
The first step is to create an outline of the flyer you want to design. Remember that a flier will only remain in a receiver’s hand for a few seconds. If the content is not catchy or is irrelevant, it will go straight to the recycle bin or dumpsters.
If you are planning to develop a flyer design, do it innovatively. Introduce new features that will make this flyer design more interactive and engaging.
Figure out your marketing objective before designing a flyer. What you are trying to sell and whom you are targeting? Are you promoting something new or want to grab the attention of a mass towards something prevalent? Do you want to collect leads or invite people to an event? It all depends on the answers to these questions. You will also have to decide what function your flyers will play in the marketing campaign you are choosing. Find out the sole purpose of the flyers and create more traction to the design.
Demography and psychographics
Once you have figured out the objective, you will have to concentrate on the audience. The prime reason is that the demography of the target audience will influence the design. The thoughts, behavior, and attitudes of the target group will determine the features of your flyer’s design.
Choose the right QR code design
Now that you have decided on the basic outline for your flier and other important aspects, you should choose the right colors and logo for your QR code.
QR code chimp allows you to create colorful QR codes. You should the design of your QR code that it blends in flyer design and still stands out and also has your brand voice.
Placement of QR code
Whether people will scan your QR code or not, depends heavily on its placement. You should place the QR code on your flyer so that it is promptly visible to your audience.
Choose the right words alongside your QR code
You may add just 2-3 words near your QR code, but they may prove to be game-changer. Your flyer receiver should instantly get to know why they should scan the QR code. If those 2-3 words interest them, they may go ahead and scan the code. For example, if you are distributing flyers to promote your event, you could grab the attention of your audience if QR code says, “Scan to win a free pass”.
The key message that your QR code delivers
A flyer is nothing but a promotional tool that delivers a message. The message on your flyer should be precise and short so that the receiver can quickly understand it. Once the message generates interest in the receiver, they should be able to get the right information by scanning the QR code on the flyer.
So you should very carefully draft the information that you want your audience to read or watch. It should feel like an extension of the flyer both in design and information. You could direct users to your website, load a pdf file, show videos, show venue details so on. The content should fulfill the purpose of distributing the flyers.
The most important part that comes after deciding the content and design is the distribution channel. Whether it will be delivered electronically or printed on paper, your design should be adequately prepared. The font size, template, color theme, QR code placement, and other features of the design should be decided based on the distribution channel.
Benefits of using QR codes on flyers
It is now easy to generate a QR code and use it in flyer design. There are excellent online platforms where you can generate QR code templates for different purposes. These days, QR codes can be used in business cards, offer booklets, flyers, tags, brochures, labels, stickers, cartons, packaging, books, banners, magazines, etc.
Here are the benefits of using the QR code flyer template for your venture.
Convey dynamic information
QR codes let you convey dynamic information through your flyers. For example, if you are a salon service provider, you could ask your audience to scan the QR code to get information about the latest offers and packages. If you print such information on your flyers, then the flyers may be valid for a limited period only.
Easy to grab market
Flyers designed with the latest QR codes will help you to grab a market segment very quickly. As it is easier to scan a code and get the information than manually typing the website URL for information. Creating a spur at the moment will become easier when you such resources to utilize. An identity for your venture is essential. The flyers with the latest QR codes on them will do it for you.
The perfect way to incorporate brand-specific features in a flyer design is by adding QR code to it. The conventional QR code formats have changed to new more-engaging styles. These designer QR codes incorporate images, cartoons, and other brilliant engaging elements that specifically serve the purpose of bringing more mass to the business or an event.
On using the online QR code chimp platform, you will be able to add catchy Qr code designs along with the blocks. Imagine how excellent your flyer will look when you can make the QR codes more appealing for the users to scan with their smartphones. It will not only direct the users towards a particular website but will also give them a little enjoyment to find such elements matching the essence of the purpose.
The prime motive of adding QR codes is to add a few more elements to your flyers. It will definitely give you an advantage in a competitive market. It will become a lot easier to attract the attention of the receivers.
The contemporary versions of QR codes are also termed as ‘action codes’ as they aid the purpose of engaging the users to scan and find the detailed information of your venture.
All you need is to choose the flyer template that has a separate section for the QR codes. The rest will be easy and smooth. Once you have the template for your print or electronic media flyers, you can get QR code quickly and complete the rest.
Use QRcodeChimp to make it more convenient to create QR codes for your business or any venture. Get the job done in seconds and concentrate on your marketing ventures. For further assistance, visit https://www.qrcodechimp.com/ and find out more.