Digital marketing has emerged as the preferred marketing strategy for many brands, but print advertising still has its place. Over 70% of households read newspapers, 95% of people under 25 years of age read magazines, and 82% of consumers rely on print ads for making purchase decisions. These numbers prove the relevance and importance of print advertising.
Flyers are one of the most popular print marketing tools. They are affordable and offer a quick turnaround time, making them ideal for short-notice events. With QR codes, you can take flyer marketing to the next level and seamlessly generate leads and sales.
Here’s how you can use QR codes on flyers to boost your print advertising outcomes.
How to make a QR code for flyer?
Follow these simple steps to make a QR code for your flyer.
How to design a flyer with QR codes?
Including a QR code on your flyer has many benefits, and it can make your flyer advertising more effective and action-oriented. However, a flyer with a QR code needs to be designed differently than a standard flyer. Here’s all you need to know about creating a flyer with a QR code:
Create an outline first
The first step is to create an outline of the flyer you want to design. The blueprint should consist of a structure explaining how your flyer will look, the sections it will have, the content it’ll contain, and the message it will convey.
Remember that a flyer will only remain in a receiver’s hand for a few seconds. If it’s irrelevant or not catchy, people won’t read it. So, your outline should comprise a clear idea about how the flyer will catch people’s attention.
Decide your marketing objective
The next step is to determine the marketing objective of the flyer. Before creating a flyer, you want to decide what goal you want to achieve with your flyer distribution campaign. Do you want to increase awareness? Do you want to generate leads? Are you hosting an event and want to invite people to it? Determine the purpose of your flyers and design them accordingly.
Identify your target demographics and psychographics
After deciding the objective, determine your target audience. It’s because the demographics, including the age, location, occupation, interests, and preferences of your target audience, will influence the flyer’s design.
For instance, if your target audience comprises teens or younger adults, your flyer will need to be more vibrant, casual, and relatable. If your target audience is managers, senior executives, and business owners, the flyer will need to be more sophisticated.
Choose the right QR code design
The next step is to choose a design for your QR code, and here’s where many marketers go wrong. Though they make amazing flyers, they put up a basic, black-and-white QR code on them. People will scan a QR code only if it grabs their attention and generates interest.
So, make your QR codes visually appealing. Use colors, patterns, shapes, and effects to give them a perfect look.
QRCodeChimp allows you to create unique and attractive QR codes. You can choose from hundreds of shapes, colors, patterns, and stickers to make your QR codes compelling and get more scans.
Ensure proper placement of QR code
The placement of your QR code will also define whether people scan it or not. Ideally, your QR code should be large enough to be noticed and scanned. However, it shouldn’t be so big that it covers the flyer’s contents.
The minimum recommended size for a printed QR code is 0.8 x 0.8 inches, but you can go up to 2 x 2 inches, depending on your flyer’s size.
Also, place your QR code near the center, so people can readily notice it. If your flyer is foldable, place your QR code on the first fold to get more scans.
Choose the right words alongside your QR code
Include a call to action (CTA) with your QR code to get more scans. Though most people know QR codes need to be scanned, adding a couple of words asking people to scan it can boost your scan rate significantly.
Also, instead of just including a CTA, tell people what they will get if they scan the code. So, instead of saying “Scan the code,” use something like “Scan to get a 10% off” or “Scan for a gift card.” When you highlight the benefit, people will scan the code more often.
Determine the message your flyer delivers
It’s equally essential to develop engaging content for your flyer. Put your copywriting skills to use and draft a compelling copy. Want people to come to your event? Tell them, in clear words, about the event, its location, and why they should participate in it.
Align your QR code with the flyer
Your QR codes should be in line with your flyer’s messaging. For instance, if your flyer promotes an upcoming event, the QR code should direct them to the event registration page. If your flyer announces opening a new store, the QR code should include map directions to the store. This way, you can align your QR code with the flyer and ensure consistent messaging.
Select distribution channels
Flyers are almost always distributed directly to people. However, there are some other channels that you can experiment with. For instance, you can partner with a local newspaper and place your flyer between a newspaper’s pages. This way, your flyers will reach all people who read that newspaper.
Optimize post-scan experience
Getting people to scan your QR code is only half the job done. It’s crucial to offer an optimal experience when they scan the QR code to reach a website, landing page, etc.
You can do a couple of things to improve the post-scan experience. First, ensure that your landing page is consistent with the flyer. For instance, the color palette and messaging of the landing page should align with the flyer to ensure consistent messaging.
Second, make your landing page mobile-friendly, so users can take action instantly without spending too much time scrolling and tapping.
Implementing these two will help you create a top-notch user experience.
Benefits of using QR codes on flyers
Flyers are an effective medium for engaging your offline audience, increasing awareness, and generating leads. By placing QR codes on your flyers, you can enable people to take instant action by scanning them.
Here’s why you should put QR codes on flyers:
Convey dynamic information
QR codes let you convey dynamic information through your flyers. For example, if you are a salon service provider, you could ask your audience to scan the QR code to get information about the latest offers and packages.
Make your flyers actionable
QR codes on flyers bridge the gap between online and offline marketing and make your QR codes actionable. When your flyer has a QR code, people can scan it to reach your website, landing page, social media, etc. It is easier to scan a code and visit a website than manually typing the URL. Hence, your flyers become more actionable, allowing you to generate more leads.
Make flyers appealing
QR codes go beyond making your flyers more actionable and engaging. They give your flyers a unique look that generates curiosity among your users. You can make your flyers more appealing by adding QR codes to them.
Get a competitive advantage
Though the use of QR codes in marketing is increasing, many brands are yet to realize their full potential. By putting QR codes on your flyers, you can get an early-mover advantage and outshine your competitors.
The contemporary versions of QR codes are also termed as ‘action codes’ as they aid the purpose of engaging the users to scan and find the detailed information of your venture.
Flyers are a powerful marketing tool, and QR codes can take their effectiveness to another level. With QR codes, you can make your flyers actionable, resulting in more engagement, quick turnaround time, and instant lead generation.
Use QRCodeChimp to make QR codes for your flyers. Our solution lets you create custom-designed QR codes and track their scans with in-depth analytics.