Shop boards can be an excellent marketing tool to help you lure in more shoppers and retain customers if you learn to use them correctly. Right from its placement inside the shop to its layout to the content added, every bit of it could attract and appeal shoppers, diners, and walk-ins. Placing QR codes on shop boards can be a powerful marketing weapon to accelerate your business.
Today, more and more brand marketers are taking advantage of QR Codes and applying them to various marketing materials, such as billboards, banners, books, tickets, t-shirts, pamphlets, and business cards. If you own a shop and are planning to change the looks of it, consider adding QR codes on the shop boards.
Read on to know how QR codes on shop boards can benefit you.
How QR Codes on shop boards work?
Transitioning standard shop boards to digital boards is not an easy task unless you think out-of-the-box and add a promising, colorful, dynamic QR Code on it. They come with many distinct advantages – QR codes make it easier to manage the content on shop boards, QR codes reduce digital marketing cost, and they look more engaging and attractive than an images-filled display board. In short, they take your simple display board to the next level.
Here is a simple example:
Imagine that you own a diner, and you serve traditional Kerala Sadhya amongst other cuisines. Now typically, the Sadhya menu comprises 64 dishes. If you want to promote Sadhya to your customers, you can create a shop board featuring the images of the sumptuous cuisine and then add a QR code. The QR code can direct customers to a descriptive narrative about the mythological story behind this elaborate menu and how each of them has been prepared to perfection.
Like this, you can use QR Codes on shop boards for several different purposes, such as promotional offers, seasonal discounts, the direction of other branches, information about upcoming events, digital menu cards, bill payments, etc.
The Brand value increases manifold times
QR Codes on shop boards engage and influence customer’s at the most crucial point of sales – while making a buying decision.
QR codes proactively bring forward the entertainment side of the shop in the form of social networking, etc. Apart from increased sales, you can use scannable QR Codes for tracking sales proceeds, gaining access to customer data, tracking product inventory, and streamlining employee’s work.
Here’s how you can leverage the power of QR Codes on shop boards:
Display window QR Codes for engaging customers beyond store
Change how people window shop. 70% of passersby love window-shopping. Many even have made it their part-time hobby. Adding QR Codes on display window gives customers instant product information access, ranging from what it is, reviews, pricing, styling to usage, features, brand information, and similar products.
What’s more amazing is the fact that you can enable your customers to buy your product via QR Codes even on the days your shop is closed. They just have to scan the code printed on the display window and buy the product from the redirected link.
Floor standup boards QR Codes for highlighting product features
Floor standups are boards that are placed on floors next to a particular product or product range. You can carefully add QR codes on these standups to highlight your seasonal offer and other promotional activities. This works best when you are selling fashion or electronics items. For instance, you can provide fashion advice for a particular outfit, such as different ways to style them or pics of celebrities wearing the outfit. You can also stream videos of how particular electronic works, say a television set.
Counter QR Code displays for persuasive marketing or impulse shopping
Point-of-sales displays are display boards placed on the cash counter or near the register. They are successful at prompting customers to make impulse purchases. You would find aesthetically packed, newly arrived brand items placed on cash register counter to appeal shoppers during checkout. The same concept applies to QR codes on point-of-sale displays. They work like sedative drugs on customers.
Your customers can scan the code via their smartphone camera and check new product arrivals, seasonal discounts, and other membership and loyalty offer running on your store.
LED display QR Codes for interactive marketing
LED display and QR codes are best suited for shopping malls, commercial complexes, and public arenas. They guarantee to attract attention. Since LED displays are moving images, you must ensure that the TV screen is of HD quality to be able to feature the scannable code accurately. It should also have minimal light distortion and an optimal refresh rate to allow successful scanning of code.
You can place the LED screen with QR code at an area with high-foot traffic for high performance. Make sure that the code contains information about your products and services that not only engage the customer but also exploit them.
In-shop boards QR Codes for engaging customers when they are stationed
In-shop boards are boards that you hang up on the walls of the shop with pictures and product information. You can make them engaging and interactive by adding QR codes about anything you wish to promote. You can hang these boards in the waiting area or where customers are seated. They not only magnify the appeal of the interiors but also add value to the brand or shop. The diner example we provided earlier is an apt illustration for in-shop boards QR Codes.
You can also use QR Codes on shop boards to encourage newsletter sign-up, loyalty program, for feedback forms, product notification, new arrivals, festive offers, discounts, make a phone call to customer service, or/ and send emails.
QR Codes not only boost media visibility but also increase app download and website traffic. You can customize and generate your shop boards’ QR Code from an experienced, highly accurate QR code generator – QR Code chimp.
However, you have to make sure that next to each QR Code on your shop board, must be accompanied by a clear call-to-action describing the purpose of scanning the code.
QR Codes on shop boards must be big enough and clear enough to be visible from a distance. The description should be written in a bold, readable font, which must stand out from the rest of the content.