Simplifying the Differences Between Static and Dynamic QR Codes

QR codes have become a go-to tool for connecting the physical and digital worlds. From product labels to payment systems and marketing campaigns, they are everywhere. Studies show that up to eight QR codes are generated every minute globally.

However, not all QR codes work the same way. If you’ve ever wondered why some QR codes can be edited after creation while others can’t, you’re not alone.

The key lies in understanding the two main types of QR codes: static and dynamic. Each serves a different purpose and comes with its own set of features, limitations, and best-use scenarios.

In this blog, we’ll explain the differences between static and dynamic QR codes in simple terms so you can choose the right type for your needs.

Let’s simplify it together.

Understanding static and dynamic QR codes

A static QR code contains fixed information that is directly embedded in the code itself. Once created, the information is permanent and cannot be edited later. For example, a coffee shop prints a QR code linked to its Instagram page on its takeaway cups. A static QR code is ideal for this purpose since the link remains the same. 

On the contrary, a dynamic QR code stores a short URL, allowing you to change the destination content even after printing and sharing the code. Moreover, dynamic QR codes come with features such as advanced tracking and analytics, making them ideal for marketing campaigns. 

Why do most businesses prefer dynamic QR codes?

Dynamic QR codes are ideal for ongoing campaigns, as you can update the content anytime as your needs change. For instance, a clothing brand places a dynamic QR code on its promotional flyers for a festive sale. Once the sale period ends, the brand can update the code to redirect users to a new product launch page, without regenerating or reprinting the code. It can also track the code to see how many users scanned it, when, and from which locations.

Static vs. dynamic QR codes: A head-to-head comparison

The following are the key differences between static and dynamic QR codes.

Key difference	Static QR codes	Dynamic QR codes
Editability	❌ No, fixed once created	✅ Yes, can be updated anytime via the dashboard
Trackability	❌ No tracking	✅ Yes – scan data, location, device, and more
Scan limit	❌ No scan limit	✅Depends on plan/package
Pause option	❌ Cannot be paused	✅ Yes, can be paused or resumed as needed
Password protection	❌ Not supported	✅ Supported
Analytics	❌ Not available	✅ Detailed tracking and analytics
Data storage	✔️ Minimal data storage	✅ URL-based, more flexible
File support (PDF, etc.)	❌ Limited file support	✅ Supported
Cost	✔️ Free with unlimited scans	✅ Free & paid plans with advanced features
Retargeting support	❌ Not possible	✅ Supported via integrations
A/B testing	❌ Not possible	✅ Possible
Campaign suitability	✔️ One-time use	✅ Ideal for marketing and business campaigns

Best use cases of static QR codes

Static QR codes are permanent, meaning you cannot edit their content once created. While they don’t support scan tracking, static QR codes are ideal for situations where fixed, unchangeable content is sufficient.

Let’s look at some of the most common use cases of static QR codes. 

Sharing a fixed location

Use a static QR code to redirect people to a specific Google Maps location, making it easier for them to find you. The best way is to add the code to signboards, posters, or event invitations for a seamless navigation experience.

Promoting social media profiles

Use a static code to share instant access to your or your business’s Instagram or Facebook page. You can print them on product packaging, restaurant menus, store displays, brochures, etc. 

Providing Wi-Fi access

Using QR codes to share Wi-Fi passwords makes it easy for users to connect to your internet, eliminating the hassle of typing long, complex passwords. Use static QR codes at your home or business (hotels, cafés, co-working spaces, etc.) to let guests connect to your Wi-Fi network quickly and seamlessly. 

Linking to user guides and manuals 

Use static QR codes on product labels or packaging to share user guides and manuals with your customers. Educators can also use them on textbooks or classroom posters to share links to educational resources like eBooks and video tutorials.

Best use cases of dynamic QR codes

Unlike static codes, dynamic QR codes offer real-time editing and scan analytics. They are ideal for businesses and marketing campaigns that regularly update their QR code content to keep customers up-to-date with the latest information.

Here are some top use cases of dynamic QR codes. 

Tracking marketing performance

With dynamic QR codes, you can track metrics such as the number of QR code scans, scan location, devices used, or time/day of scan in real time. This helps you measure campaign performance and user engagement.

Running time-sensitive campaigns 

If you’re running time-sensitive campaigns, you need to change or update QR code content once the campaign ends. Dynamic QR codes fit in perfectly in this context. For example, a real estate agency uses a dynamic QR code linked to a property listing on a brochure with a ‘For Sale’ sign. Once the property is sold, they can update the QR code to link to another listing, saving time and reprinting costs.  

QRCodeChimp offers a campaign start and end date feature for time-limited campaigns. It lets you set the campaign start and end dates, ensuring your QR code is active only for a set timeframe and automatically deactivates when the period ends. 

Updating restaurant menus

Use dynamic QR codes to offer digital restaurant menus. They are best suited for restaurant menus, as you can update the information anytime you want without having to print a new QR code. For example, you can update the code whenever the prices change, new offers are available, or new dishes are added.

Managing digital business cards

Using a dynamic QR code for your digital business card lets you edit or update your contact information anytime, without regenerating or reprinting the QR code. This way, your connections will always be up-to-date with your latest contact or professional information. 

Wrapping up

Static and dynamic QR codes have distinct features, and the right choice depends on your specific needs. However, it is crucial to understand their key differences — cost, editability, analytics, and applications — before choosing one. 

QRCodeChimp offers static QR codes for free, and they’re ideal for one-time use. But if you need flexibility and data insights, dynamic QR codes are the perfect fit. With QRCodeChimp, you can easily create and manage dynamic QR codes with advanced tracking and analytics. Ultimately, you must choose the one that best aligns with your business goals. 

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