In the age of digital connectivity, the way businesses gather and showcase customer reviews is evolving. Traditional feedback-gathering approaches, such as handwritten comment cards or verbal inquiries, and modern, technology-driven alternatives like a Google Review QR code are available for collecting reviews. In this article, we’ll explore the advantages and disadvantages of both approaches to help businesses make informed decisions about collecting valuable customer feedback.
Traditional review methods
Traditional review methods are non-digital approaches used by businesses to collect customer feedback. These methods include paper comment cards, suggestion boxes, and verbal review requests. They were commonly used before the digital age to gather customer inputs and opinions about their experiences with a product or service.
Advantages of traditional review methods
Disadvantages of traditional review methods
Google review QR codes
A QR code for Google reviews simplifies the process for customers to share their feedback about your business. By scanning a QR code, users are directed to the review page, where they can leave their reviews. Employing a Google Review QR code can be an effective strategy to encourage a more rapid accumulation of Google reviews for your business.
According to Trustpilot, 89% of users read online reviews before buying a product.
Advantages of a Google review QR code
Disadvantages of a Google review QR code
Which method of collecting reviews should you choose?
- Choosing between a Google Review QR code and traditional review methods for your business depends on your unique needs and customer base.
- If your customers prefer online interactions, QR codes are a highly effective and efficient way to gather reviews. However, using a combination of methods is beneficial if you have a diverse customer base.
- This could include using QR codes for online customers and in-person requests for on-site visitors. Furthermore, it’s necessary to consider your brand image and customer engagement goals.
- If building contacts is essential to your business, traditional methods may still have a place alongside QR codes.
In conclusion, when gathering customer reviews, there are advantages and disadvantages to both Google review QR codes and traditional methods. Ultimately, businesses must find the right balance and choose best practices to suit their unique needs and goals. As technology evolves, QR codes will likely become an even more popular option for businesses seeking valuable customer feedback. This makes Google review QR code a more lucrative option for collecting reviews compared to the age-old traditional review collection methods.
Create a Google review QR code now!