According to Gartner, improving lead quality and increasing customer acquisition among identified leads are the top objectives of marketers. Even in the case of B2B marketing, lead generation is the goal of 86% of B2B marketers, as per research by Content Marketing Institute.
If you want to generate qualified leads and acquire more customers, you must incorporate QR codes into your marketing strategy.
In fact, QR codes can increase website traffic by 39% and the effectiveness of print ads by 20%, making them a potent tool for lead generation.
Here’s how you can use QR codes to generate qualified leads and sales.
Overview: QR codes in lead generation
Lead generation on online channels is relatively easier. Bring a user to your website or landing page, and you generate leads when they submit their information.
The hassle emerges when you need to convert offline users into qualified leads.
Suppose you’re opening a new retail store in a month and planning to give an ad in the local newspaper.
While it’s an impactful strategy, you can’t generate leads from the print ad unless someone calls and tells you they’re interested. The same goes for other traditional advertisements like billboards, hoardings, brochures, and TV ads.
What if there was a way to bring people from these offline channels to online channels like a website, landing page, or online form?
Here’s where QR codes come into the picture.
QR codes help you bridge the gap between offline and online channels, making lead generation faster, easier, and more effective.
How to use QR codes for lead generation?
Thanks to the versatility of QR codes, you can use them in various ways to generate leads. Let’s look at some practical use cases of lead generation with QR codes.
QR codes for websites or landing pages
Landing pages are the hub of lead generation. You can create a QR code for your landing page and share it with users for easy lead generation. Upon scanning the QR code, users will reach the landing page and submit their information.
Similarly, if you have a page for email signups, you can create a QR code for it to grow your mailing list.
Besides landing pages, you can also bring users to your website and generate qualified leads.
QRCodeChimp also offers a dedicated Landing Page QR code solution that lets you create a custom landing page with its QR code.
QR codes for online forms
Online forms are an effective, non-invasive tool for generating leads. You can use the Feedback Forms QR code to send users to an online form.
This way, your online form will be more accessible, resulting in more submissions and, thus, more leads.
QR codes for polls, surveys, or gamification
Gamification is not only an excellent engagement strategy, but it can also help you generate leads. According to Marketing Experiments, gamification can increase lead generation by up to 55%.
There are various types of gamification, such as:
- Quizzes and challenges
- Surveys
- Scratch and win
- Points and badges
- Leaderboards
With QR codes, you can share all types of gamification experiences. For example, you can use a QR code to bring people to a web page where they can spin the wheel to win a reward. You can ask users to give their email addresses to participate.
This way, you can make the gamification page an excellent source of qualified leads.
QR codes for contact information
You must’ve used your business card to generate leads, right? Hand out your business card; if someone calls, they’re a lead.
A digital business card can take this to another level.
Create a digital business card and put its QR code on your standard business card. People can scan the QR code to visit your digital business card and contact you.
Moreover, you can include your Google Analytics ID and Facebook Pixel in your digital business card to retarget users who visit your page.
QR codes for informational content
Informational content acts as an excellent lead magnet. You must’ve seen businesses sharing free eBooks, research reports, guides, and courses in exchange for the user’s email address.
You can use QR codes to bring users to such lead magnets.
For example, create a QR code for an informational resource and share it on your advertisements, product packaging, etc., to generate qualified leads.
QR codes for event registration
Free events are another fantastic resource for generating leads. Webinars, live video sessions, and virtual events are gaining popularity, and many people are actively attending them.
Many brands organize free virtual events, and people can attend them by submitting their email addresses.
You can use QR codes to bring people to the event registration page, where they can sign up. This way, you can generate qualified leads and increase event participation.
QR codes for discounts and offers
QR codes are an excellent tool for offering discounts and coupons to consumers. You can create a QR code for an offer or discount page and share it with potential consumers. Upon scanning the QR code, users can learn about the coupon validity and T&C and claim it.
You can ask for users’ email addresses if they want to claim the coupon. This way, you can generate leads.
Best practices for using QR codes for lead generation and customer acquisition
Follow these best practices to achieve the best results from your QR code lead generation strategy.
Select the right QR code generator
First things first, you need to select the right QR code generator. If you’re looking for one, use QRCodeChimp without any second thoughts.
QRCodeChimp is a QR code management platform that lets you create QR codes for various use cases. It also has advanced customization and management features to help you run your QR code campaigns effectively.
Sign up for free to get started.
Create a dynamic QR code
If you want to use QR codes for marketing, always opt for a dynamic QR code. A dynamic QR code is editable, i.e., you can edit the URL. Hence, you can update the QR code URL anytime without reprinting the QR code.
Another massive advantage of creating dynamic QR codes is that you can view their analytics. This includes total scans along with the location, device, and browser data.
Create an appealing QR code
A QR code is as good as the scans it gets. And to get more scans, your QR codes need to grab people’s attention.
When you make your QR codes visually appealing, they’re likely to get attention and scans.
Hence, customize your QR codes with shapes, colors, logos, and other design options to make them look spectacular.
Choose the right placement for your QR code
The placement of the QR code will also play a critical role in the scans. Make sure to put your QR code in a place where more people see and scan it. This includes high-traffic areas, like newspapers, billboards, hoardings, etc.
Measure and evaluate your QR code campaigns
Ensure that you measure your marketing campaigns and track their performance. QRCodeChimp’s analytics dashboard will give you in-depth insights into how your QR code campaigns are performing.
Use that data to determine the performance of your campaigns and optimize them as needed.
Final thoughts
There are numerous ways of generating leads, and a marketer’s job is to keep finding new avenues for lead generation. QR codes are superior – though underrated – lead generation technology.
If used strategically, QR codes can help you skyrocket user engagement and generate highly-qualified leads and sales. However, QR codes have many use cases, and how you use them will depend on your brand, product, and marketing strategy.
If you want to implement QR codes in your marketing strategy, QRCodeChimp has your back.
Sign up for free to get started.
