Disposable and digital menus could be perfect alternatives which restaurant ordering system can use to manage social distancing and improve the safety of staff and consumers. Digital menus can also engage and inspire customers even when they are dining at home. QR Codes can be beneficial and solve both the requirements – you can get rid of physical menus and introduce your visitors to an all-new digital world of food and more.
Restaurant QR codes improve customer experience and boost return rate in a number of ways.
Right from showing how your popular dish is being made through reserving seats from home to demonstrating your safety and hygiene standards, you can do a lot with just one QR Code.
If you are ready to take your restaurant/bar/pub/café, and even hotel to a newer and better level, read on to learn how QR Codes can improve restaurant ordering.
QR Codes Offers Personalization and Restaurants Should Use This
Personalization is the key word in marketing. And QR Codes can simply help you achieve this. Generally, QR Codes are of two types – dynamic and static. Your restaurant can use both to entertain customers and provide personalized content while they wait for their food. First, let us explain to you what are static and dynamic QR Codes.
Static QR Codes provides fixed, non-editable information, such as your restaurant address, Google Maps location, website address, mobile application link, and contact details.
Dynamic QR Codes can be changed and edited several times, such as your food photo gallery, Instagram and Facebook post links, restaurant menu, and promotional ads.
With Dynamic QR Codes, you can customize your diners’ experience depending upon their food habits, location, frequency, days and time. You can constantly update your menu (by occasion, days, hours, and seasons), offers, and promotional activities based on changing preferences of consumers.
Personalization is crucial in the restaurant industry for enhanced marketing and promotion, let alone improving customer service.
Different Ways Restaurant ordering Can Use QR Codes to Improve Customer Service
You can create and schedule multiple sales and promotional campaigns using just one Dynamic QR Code. Dynamic QR Code enables you to change the menu in the morning for breakfast and upload new menus for lunch and dinner. This will reduce your cost of QR generation and marketing. You won’t have to print new codes, new flyers, new posters, or banners to engage your consumers.
Here are a few places where you can implement QR Codes in the restaurant business.
An Alternative to Physical Menu
The government has suggested restaurants to use the digital menu to improve safety and hygiene. You can simply implement this by placing a menu QR Code on the dining tables. The customers can scan and check the menu on their smartphones and place an order. You can also improve customer service efficiency by placing another code that enables them to order food online while they wait for their seat.
You can use a PDF QR Code for this purpose. PDF codes can be updated and edited at the backend without reprinting the code. With QR code generator, you can also create aesthetically pleasing menu cards with a few clicks.
Advertise Campaigns for Events and Occasions
Are you launching a special rainbow menu honoring the Month of Pride or organizing a buffet for Friendship’s day? If yes, you can simply create an Event QR Code and schedule offers for your customers. You can also promote weekday and weekend happy hours (which are a hassle for most of the restaurant ordering) in a Jiffy. For instance, you can encourage college students to eat the weekday lunch meals by offering 20% off on them and introduce weekend happy hours for families with the same QR Code.
Boost Your Social Media Followings
Social media is one of the key ways to engage customers, particularly the foodie ones. By placing Social Media QR Code you can inspire walk-in and takeaway customers in different ways. They include:
- Ask them to upload their food and tag your social media profile to receive 10% off on the bill
- Encourage them to follow your social media profile to be updated on seasonal discounts and offers
- Share recipe videos on stories or LIVE and embed the link to the QR Code so that your customers can make their own tasty recipes
Use QR Codes to Update Valuable Information
Keep your loyal and regular customers updated with the latest news from the restaurant, right from a new branch opening to new menu launch. You can add the QR Codes on delivery packages and napkins, besides display card on the table and at the cash register.
Marketing strategies for a restaurant ordering should change time to time based on consumption pattern, latest trends, and buying habits. QR Codes can accommodate all kinds of marketing plans and sell it right to your customers effectively.