Disposable and digital menus could be perfect alternatives that restaurant ordering systems can use to manage social distancing and improve the safety of staff and consumers. Digital menus can also engage and inspire customers even when dining at home. QR Codes can help you can get rid of physical menus and introduce your visitors to an all-new digital world of food and more.
Restaurant QR codes improve customer experience and boost return rate in a number of ways.
Showing how your popular dish is being prepared, reserving seats from home, or demonstrating your safety and hygiene standards, you can do a lot with just one QR Code.
If you are ready to take your restaurant/bar/pub/café, and even hotel to a newer and better level, read on to learn how QR Codes can improve restaurant ordering.
QR Codes Offers Personalization and Restaurants Should Use This
Personalization is the keyword in marketing. And QR Codes can simply help you achieve this. Generally, QR Codes are of two types – dynamic and static. Your restaurant can both entertain customers and provide personalized content while they wait for their food. First, let us explain to you what are static and dynamic QR Codes.
Static QR Codes provide fixed, non-editable information, such as your restaurant address, Google Maps location, website address, mobile application link, and contact details.
Dynamic QR Codes can be changed and edited several times, such as your food photo gallery, Instagram and Facebook post links, restaurant menu, and promotional ads.
With Dynamic QR Codes, you can customize your diners’ experience depending upon their food habits, location, frequency, days, and time. You can constantly update your menu (by occasion, days, hours, and seasons), offers, and promotional activities based on changing preferences of consumers.
Personalization is crucial in the restaurant industry for enhanced marketing and promotion, let alone improving customer service.
Different Ways Restaurant ordering Can Use QR Codes to Improve Customer Service
You can create and schedule multiple sales and promotional campaigns using just one Dynamic QR Code. Dynamic QR Codes enable you to change the QR code content without reprinting the QR code. This will reduce your cost of QR generation and marketing. You won’t have to print new codes, flyers, posters, or banners to engage your consumers.
Here are a few places where you can implement QR Codes in the restaurant business.
An Alternative to Physical Menu
The government has suggested restaurants to use the digital menu to improve safety and hygiene. You can simply implement this by placing a menu QR Code on the dining tables. The customers can scan and check the menu on their smartphones and place an order. You can also improve customer service efficiency by placing another code that enables them to order food online while they wait for their seat.
You can use a Menu QR Code for this purpose. Menu QR codes can be updated and edited at the backend without reprinting the code. With a QR code generator, you can create aesthetically pleasing menu cards in a few clicks.
If you serve different dishes based on the time of the day or day of the week, you can still use one QR code to show different menus using smart rules. Smart rules enable you to show different content according to the rule you have set on your QR code.
For example, with the help of smart rules, you can show different menus based on the time and day on the scan of the same menu QR code. For example, show breakfast menu between 8-11 AM and lunch menu in the afternoon. Or you can set a smart rule to show the special dish of the day depending on the day of the week when your customers scan the QR code.
Advertise Campaigns for Events and Occasions
Are you launching a special rainbow menu honoring the Month of Pride or organizing a buffet for Friendship’s day? If yes, you can simply create an Event QR Code, and schedule offers for your customers. Moreover, you can also promote weekday and weekend happy hours in a Jiffy. For instance, you can encourage college students to eat weekday lunch meals by offering 20% off and introducing weekend happy hours for families with the same QR Code.
Boost Your Social Media Followings
Social media is one of the key ways to engage customers, particularly the foodies. By placing Social Media QR Code, you can inspire walk-in and takeaway customers in different ways. They include:
- Ask them to upload their food and tag your social media profile to receive 10% off on the bill.
- Encourage them to follow your social media profile for updates on seasonal discounts and offers.
- Share recipe videos on stories or LIVE and embed the link to the QR Code so that your customers can try them.
Use QR Codes to Update Valuable Information
Keep your loyal and regular customers updated with the latest updates, from a new branch opening to a new menu launch. Furthermore, you can add the QR Codes on delivery packages, napkins, besides display cards on the table and at the cash register.
Marketing strategies for restaurant ordering should change from time to time based on consumption patterns, the latest trends, and buying habits. QR Codes can accommodate all kinds of marketing plans and effectively sell them right to your customers.