QR Code solutions have become widely popular recently, and marketers are using these two-dimensional codes to connect their audience to websites and social media accounts, in fact, it is the best way to connect offline and online marketing mediums with utmost ease.
A QR Code solution provider must provide you the following important feautures to help you create and manage your QR Campaigns:
1. A simple and online way to create QR Codes
2. Tools to beautify and add CTA to your QR Codes to get more scans
3. Dynamic QR Codes with Advanced Analytics
4. Options to bulk upload, file managers and folders to manage multiple QR campaigns
5. Options for effective and optimized landing pages
At QR Code Chimp we provide you all these 5 main features plus many more. Please visit QR Code Solutions page to explore our services and solutions, you may start any service for free and move on to paid plans as you grow.
Static QR codes are great for product identification, inventory management, and logistics, while Dynamic QR codes work well to track marketing activity as they can provide data analytics of each scan. Here are some of the reasons why QR Codes are becoming very popular among marketers:
1. Marketing without Human Touch
The second wave of Covid 19 might be behind us, but we all need to continue contactless communication and transactions with the global news of new variants of the virus. QR codes can do a lot with minimum human contact. Their beauty is in connecting without contact.
2. Quick and Easy Information
With an incredibly large number of smartphone users, QR code online generators have become the smartest way of giving and getting information. Regardless of the marketing medium, smartphone users can scan a QR code on print or digital marketing collaterals to interact with information that makes marketing campaigns more effective.
3. Strengthening Relationship Between Marketers and Customers
Apart from essential communication, online QR code generators can pass information that builds trust, educates, creates awareness, or simply entertains consumers. For instance, food and coffee companies sharing recipes through video QR codes, eateries using QR codes to inform the origin and authenticity of the ingredients, or the apparel industry spreading awareness about the ethical labor practices and work culture builds a relationship of trust and admiration between sellers and buyers. Such relationships are also more likely to result in successful customer loyalty programs.
4. Channeling the Online and Offline World
No matter how virtual business communication becomes, print material will never go out of use. And it should not, for it makes stores and events more lively and aesthetic. But print advertising can always be more interactive and purposeful by using QR code generators. Customers attending events or visiting a physical store can scan QR codes on posters, invoices, entry tickets, banners, and hoardings to avail of special offers, register for warranty, join loyalty programs, or visit the exclusive online collection.
5. Real-Time Communication
In the age of over-communication, the competitive advantage lies in being the first to know, access, or avail of a message, product, or offer. Limited period discounts, special editions, or members-only collections are more successful and attractive because of their limited users and unique presence. In such cases, approaching in real-time is the only solution to get what you want.
Besides, QR code solution provider also help marketers generate curiosity and excitement to create a successful launch campaign of a brand, product, or collection. What’s even better is the traceability of dynamic QR code scans to measure the effectiveness of each scan.
To brainstorm what works best for your unique business marketing needs, get in touch with our experts at QR Code Chimp to let us design the most effective QR code solution for your brand.