Business growth is the topmost priority for every organization. In this digital age, having a strong online presence is the key to business growth. It increases your visibility and enables potential consumers to find you easily.
A digital business card is a potent tool for boosting your online presence, meeting potential consumers, and skyrocketing business growth.
Here are seven ways digital business cards can grow your business, along with some tips for the best results.
Table of Contents
- How can digital business cards help with business growth?
- How to create a digital business card?
- Best practices for digital business cards
- Final thoughts
How can digital business cards help with business growth?
From faster connection building to increased professionalism and brand consistency, digital business cards have many benefits. Here’s how digital business cards can help with business growth.
Instant connection building
70% of US small business owners network online (via social media), and 40% of individuals prefer online networking over in-person meetings.
Ever wondered why?
Speed and convenience.
For instance, here’s how a typical LinkedIn connection works.
- Person A sends a connection request with a single click.
- Person B accepts the request with a single click.
The entire process takes seconds. This speed and convenience are the reasons why LinkedIn and other forms of online networking are so successful.
Now, let’s compare it with the traditional networking process using physical business cards.
- Person A gives a business card to Person B.
- Person B pulls out their phone.
- They open the phonebook and manually enters Person A’s contact information.
- They save the contact.
As you can see, traditional networking requires much time and manual work.
That’s why 88% of business cards are thrown away within a week. Not many people want to spend 100 seconds saving someone’s contact info.
Here’s the good news, though. Digital business cards can shrink this time to under 10 seconds, enabling instant contact sharing and connection building.
Someone can open your digital business card quickly by scanning a QR code or directly opening the page URL.
The digital business card will contain all your information, plus buttons to create a contact, make a call, send an email, etc. Hence, people can take action with a single click without manually entering information like the name, phone number, and email address.
As a result, you can connect with more consumers in less time and expedite business growth.
Seamless lead generation
In B2B networking, every new connection is a potential lead. But when you use physical business cards for networking, you can’t follow up with connections unless they contact you.
Therefore, following up with leads and tracking the ROI of your networking efforts is challenging.
Digital business cards are a powerful tool for generating leads. Prospects can easily contact you through your digital business card.
QRCodeChimp also offers a top-notch analytics dashboard where you can see how many people have visited your digital business. You can even add a Google Analytics ID to your page for retargeting prospects.
With these tools, you can turn your digital business card into a lead generation machine.
Drive sales and revenue
You can also use your digital business card to promote products/services and get sales.
QRCodeChimp gives you full flexibility to customize your digital business cards. You can add images, text, videos, and links to promote your services or products.
Improved brand consistency and integrity
Branding is a key driver of sales. Consistent brand messaging can increase revenue by 33%, according to a Lucidpress survey of 200 brand management experts.
Digital business cards enable you to maintain brand consistency and integrity.
Let’s say you get a potential lead, and a sales rep follows up with them. For some reason, they don’t close immediately.
A month later, they again show interest, but another sales rep follows up this time.
If the lead gets a uniform and consistent experience both times, they’re more likely to convert. Digital business cards help you maintain consistency and reinforce brand image.
For example, digital business cards of all your sales reps can have the same design and information fields. This way, a potential client will get a consistent experience with all sales reps.
Accurate engagement monitoring
Marketing without monitoring is a wild goose chase. Sadly, that’s what happens with physical business cards.
Physical business cards offer no tracking, so measuring engagement and results is impossible. There’s no way to determine how many people read your business card and save your contact details.
Digital business cards add tracking capabilities to your networking. Every time someone opens your digital business card, it’ll be recorded in the analytics dashboard. This way, you can accurately monitor the engagement and ROI of your networking efforts.
Accurate data will help you optimize your campaigns and make informed decisions, resulting in better ROI and business growth.
QRCodeChimp offers a comprehensive dashboard where you can track the following metrics for your digital business card:
- Total scans
- Location of scans
- Device information
- Browser information
Additionally, you can set up Google Analytics to track your digital business card visits in Google Analytics and measure advanced metrics.
Cost-effective and environment-friendly
A stack of 500 paper business cards can cost $20-50. That’s only the printing part. If you outsource the design, it can be hundreds and even thousands of dollars. Other factors like card material, turnaround time, size, ink, and coating can further add to the costs.
If that wasn’t enough to hurt your pocket, there comes reprinting. Change of information, such as the phone number, email address, etc., will require you to reprint the cards.
You can bring these costs down significantly by using digital business cards. You only need one business card with a QR code pointing to the digital business card.
To share your contact, ask the person to scan the QR code on your business card. Hence, you won’t need to give away a business card whenever you meet someone. You can use a single business card to share your contact details with multiple prospects.
So, printing hundreds of business cards is unnecessary, which will cut down your costs.
Moreover, you can edit the information on a digital business card anytime without changing its URL and QR code. Therefore, you can update your digital business card infinite times and still use the same business card with a QR code.
You just need to pay a small monthly fee to your digital business card provider, which is negligible compared to the card printing and reprinting costs in the earlier case.
This cost reduction will increase your profit margins and boost business growth.
Recommended: Digital Business Card: A Complete Guide
How to create a digital business card?
The next step is to create a digital business card.
QRCodeChimp is the perfect solution for creating digital business cards. It’s easy to use, and you can create a digital business card in a few minutes without any special knowledge.
You get various customization features to create the perfect digital business card that aligns with your needs. Additionally, you get advanced management features to seamlessly manage your digital business cards.
Follow these steps to create a digital business card.
1. Visit qrcodechimp.com and go to Solutions.
2. Head to vCard Plus and click “Switch to the new vCard version.”
3. In the Content tab, add your page URL, select a template, and fill in the desired information fields.
4. Move to the Design/Settings tab and customize your digital business card using the given options.
5. Go to the QR Code tab and design your QR code using the given options.
6. Click Save, give a name to your digital business card, select a folder if needed, and click Save.
That’s it. Your digital business card will be saved in the dashboard.
Best practices for digital business cards
Digital business cards have enormous benefits, which is why everyone uses them today. If you want the best results, you need to stand out.
Here are some best practices for digital business cards to help you get better networking and marketing outcomes.
Pick the right digital business card solution
Your digital business card platform can make or break your networking efforts.
Choose a cutting-edge digital business card solution like QRCodeChimp, and you’ll have a well-designed, highly-functional digital business card.
Go for an average platform, and you’ll have a hard time engaging prospects and building connections.
The bottom line is to select the right digital business card platform.
Determine the purpose of your digital business card
The applications of digital business cards go beyond sharing contact information. You can use them to share business and team information and promote products/services.
The design of your digital business card and the information it has will depend on its purpose. So, figure out what you want to achieve with your digital business card and create it accordingly.
Include all the important information
A significant advantage of digital business cards is that you can include a lot of information. This includes images, videos, links, buttons, and more.
Leverage digital business cards to the fullest by filling in all the information fields and including all the important details.
For starters, here’s what your digital business card should definitely have:
- Full name
- Job and professional details
- Contact information
- Essential images and multimedia
- Social media and website links
Additionally, you can include information about your products, services, etc., and what your prospects must know.
Make it visually appealing
A well-designed digital business card will help you build a solid first impression and showcase professionalism. You can also leverage branded design elements like a logo, colors, etc., to reinforce your brand.
Also, good design differentiates you from others and increases your chances of building connections.
Design plays a vital role in user experience as well. A well-designed digital business card is easy to navigate, with all the information divided into sections for easy screening and accessibility.
Note: If you plan to create digital business cards for multiple employees, maintain design and brand consistency across all cards. As discussed earlier, brand consistency can increase sales and revenue.
Keep it simple and mobile-friendly
A cluttered, complicated design can be overwhelming and do more harm than good. While using an appealing design for your digital business card is important, don’t overdo it. Keep it simple.
Also, designing your digital business card with only the desktop in mind is a mistake. Most people will open a digital business card on a mobile, so mobile-friendliness should take center stage in your design.
Test on multiple devices before sharing
After creating your digital business card, test it on multiple devices.
See if the QR code seamlessly brings you to the digital business card. Check if all the buttons are working and performing the desired action.
Test this on multiple devices, preferably different platforms (iOS, Android, Web, etc.).
Measure and optimize
Use analytics in your QRCodeChimp dashboard to measure the ROI of your digital business cards. You can use the “Total Scans” metric to check how many people have viewed your digital business card.
Other metrics like the location of scans, device information, and browser information can help you know your prospects better.
And don’t forget to set up Google Analytics in your QRCodeChimp account to track your digital business card page visits in Google Analytics. This way, you can integrate your digital business card into your overall marketing strategy and track advanced metrics like bounce rate and average session time.
Furthermore, you can set goals in Google Analytics to track conversions and measure the ROI more accurately.
Digital business cards are an effective tool for reaching more consumers and business growth. They offer various benefits to businesses, and using them correctly can help you reach more consumers and grow your business.
Follow the best practices discussed above to fully leverage your digital business card and achieve the best results.
Ready to create a digital business card? Head to QRCodeChimp to create one for free.